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Report

Indian Digital Marketing Market Report and Forecast 2023-2028

Market Report I 2023-04-21 I 128 Pages I EMR Inc.

Indian Digital Marketing Market Report and Forecast 2023-2028
Market Outlook
According to the report by Expert Market Research (EMR), the Indian digital marketing market attained a value of USD 3,931.3 million in 2022. Aided by the rapid growth of internet users and increased smartphone penetration in the country, the market is projected to further grow at a CAGR of 30.2% between 2023 and 2028 to reach a value of USD 19,268.7 million by 2028.
Digital marketing refers to the promotion of products or services using digital channels, such as search engines, social media, email, and mobile applications. As consumers increasingly rely on digital platforms for information, communication, and entertainment, businesses are shifting their marketing strategies to capitalise on these opportunities and reach their target audiences effectively.
The growth of the Indian digital marketing market is primarily driven by the rapid increase in internet users and smartphone penetration in the country. With more affordable data plans and a growing range of low-cost smartphones, a large portion of the Indian population now has access to the internet, making digital platforms an essential avenue for businesses to connect with potential customers. Furthermore, the proliferation of social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, has provided businesses with a variety of channels to reach and engage with their target audiences.
Another key factor contributing to the growth of the Indian digital marketing market is the rising popularity of e-commerce platforms. As online shopping continues to gain traction in India, businesses are leveraging digital marketing strategies, such as search engine optimisation (SEO), pay-per-click (PPC) advertising, and social media marketing, to drive traffic and sales on their e-commerce websites. In addition, the increasing use of mobile applications for shopping, food delivery, and other services is further spurring the demand for app-based marketing and in-app advertising.
The Indian digital marketing market is also benefiting from the growing adoption of advanced technologies, such as artificial intelligence (AI), machine learning (ML), and big data analytics. These technologies enable marketers to gain insights into consumer behaviour, preferences, and purchase patterns, allowing them to create more personalised and targeted marketing campaigns. In addition, the use of chatbots and virtual assistants is gaining popularity in digital marketing, as they can automate customer service and support functions, improving the overall customer experience.
Furthermore, the Indian digital marketing market is driven by the increasing focus on content marketing and video marketing. As consumers show a preference for engaging and informative content, businesses are investing in content creation, such as blog posts, articles, infographics, and videos, to attract and retain their target audiences. The growing popularity of video-sharing platforms, such as YouTube, has led to the rise of video marketing, with businesses creating video content to promote their products, services, and brand stories.
In addition to these factors, the growth of the Indian digital marketing market is supported by the rising demand for digital marketing services from small and medium-sized enterprises (SMEs). As the digital landscape becomes increasingly competitive, SMEs are seeking cost-effective and targeted marketing solutions to reach their potential customers and drive business growth. Digital marketing agencies and freelancers are catering to this demand by offering a range of services, from website design and SEO to social media management and email marketing, further bolstering the Indian digital marketing market.
Market Segmentation?
The market can be divided on the basis of type, end use, and region.
Market Segmentation by Type
- Email Marketing
- Search Engine Optimisation (SEO)
- Blogging and Podcasting
- Social Media Marketing
- Influencer Marketing
- Digital OOH Media
- Affiliate Marketing
- Others
Market Breakup by End Use
- Automotive
- BFSI
- Telecom
- Education
- FMCG
- Retail
- Media and Entertainment
- E- commerce
- Others
Market Division by Region
- North India
- West and Central India
- East India
- South India
Competitive Landscape?

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the Indian digital marketing companies. Some of the major key players explored in the report by Expert Market Research are as follows:?

- Oxedent Technologies Private Limited
- The NineHertz
- Kinnect Media Private Limited
- iProspect
- WATMedia Private Limited
- FoxyMoron
- Social Pulsar
- Blusteak Media
- QUBIX Integrated Media Services Pvt. Ltd
- Creative Monkeys
- GH Digital Media Pvt Ltd
- Others
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*We at Expert Market Research always strive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 India Digital Advertising Overview
9 Global Digital Marketing Market Overview
9.1 Global Digital Marketing Historical Market (2018-2022)
9.2 Global Digital Marketing Market Forecast (2023-2028)
9.3 Global Digital Marketing Market Share by Region
9.3.1 North America
9.3.2 Europe
9.3.3 Asia Pacific
9.3.4 Latin America
9.3.5 Middle East and Africa
10 India Digital Marketing Market Analysis
10.1 India Digital Marketing Historical Market (2018-2022)
10.2 India Digital Marketing Market Forecast (2023-2028)
11 India Digital Marketing Market by Type
11.1 Email Marketing
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Search Engine Optimization (SEO)
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 Blogging and Podcasting
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 Social Media Marketing
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Influencer Marketing
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Digital OOH Media
11.6.1 Historical Trend (2018-2022)
11.6.2 Forecast Trend (2023-2028)
11.7 Affiliate Marketing
11.7.1 Historical Trend (2018-2022)
11.7.2 Forecast Trend (2023-2028)
11.8 Others
12 India Digital Marketing Market by End Use
12.1 Automotive
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 BFSI
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Telecom
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Education
12.4.1 Historical Trend (2018-2022)
12.4.2 Forecast Trend (2023-2028)
12.5 FMCG
12.5.1 Historical Trend (2018-2022)
12.5.2 Forecast Trend (2023-2028)
12.6 Retail
12.6.1 Historical Trend (2018-2022)
12.6.2 Forecast Trend (2023-2028)
12.7 Media and Entertainment
12.7.1 Historical Trend (2018-2022)
12.7.2 Forecast Trend (2023-2028)
12.8 E-commerce
12.8.1 Historical Trend (2018-2022)
12.8.2 Forecast Trend (2023-2028)
12.9 Others
13 India Digital Marketing Market by Region
13.1 North India
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 West and Central India
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 East India
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South India
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter's Five Forces Analysis
14.2.1 Supplier's Power
14.2.2 Buyer's Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Top Digital Marketing Companies in India
15.3 Company Profiles
15.3.1 Oxedent Technologies Private Limited
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Demographic Reach and Achievements
15.3.1.4 Certifications
15.3.2 The NineHertz
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Demographic Reach and Achievements
15.3.2.4 Certifications
15.3.3 Kinnect Media Private Limited
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Demographic Reach and Achievements
15.3.3.4 Certifications
15.3.4 iProspect
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Demographic Reach and Achievements
15.3.4.4 Certifications
15.3.5 WATMedia Private Limited
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Demographic Reach and Achievements
15.3.5.4 Certifications
15.3.6 FoxyMoron
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Demographic Reach and Achievements
15.3.6.4 Certifications
15.3.7 Social Pulsar
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Demographic Reach and Achievements
15.3.7.4 Certifications
15.3.8 Blusteak Media
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 Demographic Reach and Achievements
15.3.8.4 Certifications
15.3.9 QUBIX Integrated Media Services Pvt. Ltd
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Demographic Reach and Achievements
15.3.9.4 Certifications
15.3.10 Creative Monkeys
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.10.3 Demographic Reach and Achievements
15.3.10.4 Certifications
15.3.11 GH Digital Media Pvt Ltd
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.11.3 Demographic Reach and Achievements
15.3.11.4 Certifications
15.3.12 Others
15.4 Pricing Strategy
16 Key Trends and Developments in the Market

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