Report

The Indian advertising market size was valued at INR 994�Billion in�2025�and is projected to reach INR 2,157.71 Billion by�2034, growing at a compound annual growth rate of 9.00% from�2026-2034.

The Indian advertising market is experiencing robust expansion driven by rapid digital adoption, increasing smartphone penetration, and the proliferation of e-commerce platforms.�The state of the media is changing as more consumers engage with online content and demand customized and personalized ways of advertising. The growth of artificial intelligence, programmatic advertising and the development of immersive technologies are�facilitating�brands to conduct highly relevant campaigns. Its penetration of the internet through tier-II and tier-III cities, as well as positive government programs to�favor�digital infrastructure, are further boosting the Indian advertising market share.

KEY TAKEAWAYS AND INSIGHTS:

- By�Segment: Internet advertising dominates the market with a share of 38.08% in�2025, driven by surging digital consumption, mobile-first browsing�behavior, and increasing investments by brands in online channels to reach digitally savvy consumers.

By�Segment: Internet advertising dominates the market with a share of 38.08% in�2025, driven by surging digital consumption, mobile-first browsing�behavior, and increasing investments by brands in online channels to reach digitally savvy consumers.

By�Segment: Internet advertising dominates the market with a share of 38.08% in�2025, driven by surging digital consumption, mobile-first browsing�behavior, and increasing investments by brands in online channels to reach digitally savvy consumers.

o By Region: North India leads the market with a share of 28% in�2025, supported by high population density, strong economic activity, concentration of corporate headquarters, and extensive media infrastructure across major metropolitan areas.

By Region: North India leads the market with a share of 28% in�2025, supported by high population density, strong economic activity, concentration of corporate headquarters, and extensive media infrastructure across major metropolitan areas.

By Region: North India leads the market with a share of 28% in�2025, supported by high population density, strong economic activity, concentration of corporate headquarters, and extensive media infrastructure across major metropolitan areas.

o Key Players: The Indian advertising industry has been�very competitive�with international networks and national agencies competing in the creative, media planning,�as well as digital services. To win market share and provide results on the campaign, players are making increased investments in data analytics, artificial intelligence solutions, and integrated marketing solutions.�Some of the key players�operating�in the market include�DDB Mudra Group,�Dentsu�India,�FCB Worldwide, Inc,�Leo Burnett India,�McCann�Worldgroup,�MullenLowe,�Ogilvy India,�Rediffusion,�WPP Media, etc.

Key Players: The Indian advertising industry has been�very competitive�with international networks and national agencies competing in the creative, media planning,�as well as digital services. To win market share and provide results on the campaign, players are making increased investments in data analytics, artificial intelligence solutions, and integrated marketing solutions.�Some of the key players�operating�in the market include�DDB Mudra Group,�Dentsu�India,�FCB Worldwide, Inc,�Leo Burnett India,�McCann�Worldgroup,�MullenLowe,�Ogilvy India,�Rediffusion,�WPP Media, etc.

Key Players: The Indian advertising industry has been�very competitive�with international networks and national agencies competing in the creative, media planning,�as well as digital services. To win market share and provide results on the campaign, players are making increased investments in data analytics, artificial intelligence solutions, and integrated marketing solutions.�Some of the key players�operating�in the market include�DDB Mudra Group,�Dentsu�India,�FCB Worldwide, Inc,�Leo Burnett India,�McCann�Worldgroup,�MullenLowe,�Ogilvy India,�Rediffusion,�WPP Media, etc.

The Indian advertising market is undergoing a fundamental transformation as digital channels increasingly dominate media budgets and consumer attention shifts toward online platforms. The ecosystem spans traditional formats including television, print, radio, and outdoor advertising, alongside rapidly growing digital segments encompassing social media, video streaming, programmatic display, and mobile advertising.�In fiscal year 2024-25, digital advertising spending reached approximately INR 49,000 crore, marking a significant milestone as digital media surpassed television to claim the largest share of total advertising expenditure. This shift reflects changing consumption patterns among India's youthful population, with mobile platforms accounting for�nearly four-fifths�of digital ad spending. The market benefits from strong advertising demand across sectors including fast-moving consumer goods, e-commerce, financial services, and technology, with brands increasingly prioritizing performance marketing and return on investment measurement.

INDIAN ADVERTISING MARKET TRENDS:

Digital Dominance and Mobile-First Advertising

Digital advertising has�emerged�as the dominant force in the Indian advertising market, now commanding approximately 44% of total advertising expenditure.�Mobile platforms drive this transformation, accounting for�nearly 78%�of digital ad spending�as consumers increasingly access content through smartphones.�This shift reflects fundamental changes in media consumption patterns, as brands increasingly reallocate budgets from traditional channels to digital formats that provide stronger targeting, better performance tracking, and deeper audience engagement. The growing preference for digital platforms over conventional media underscores a long-term structural transformation in advertising strategies, which continues to support the overall expansion of the Indian advertising market.

AI-Powered Personalization and Programmatic Advertising

Artificial intelligence is revolutionizing campaign delivery and optimization across the Indian advertising landscape. Brands are�leveraging�machine learning algorithms to enable real-time targeting, dynamic creative optimization, and predictive analytics that enhance campaign effectiveness.�Programmatic advertising, which�utilizes�automated bidding and placement systems, contributed approximately INR 20,686 crore to digital ad spending in 2024.�Major e-commerce platforms have deployed AI-powered recommendation engines that�analyze�user�behavior�to deliver personalized advertising experiences,�reportedly achieving�significant improvements in conversion rates. This technology-driven approach enables advertisers to reach specific audience segments with relevant messaging at�optimal�moments.

Digital Out-of-Home and Immersive Technologies

India's out-of-home advertising sector is experiencing significant modernization through the integration of digital technologies and immersive experiences. Traditional static billboards are being replaced by digital out-of-home formats across urban�centers, transportation hubs, and retail environments. Advertisers are deploying augmented reality, virtual reality, and interactive touch-enabled displays to create engaging consumer experiences that transcend conventional messaging. Location-based targeting and real-time data analytics enable content customization based on time of day, demographic movement patterns, and environmental conditions. At Maha Kumbh 2025, brands including ITC�Mangaldeep�deployed three-dimensional augmented reality technology to�reshape spiritual experiences for attendees,�demonstrating�innovative applications of immersive advertising.

MARKET OUTLOOK�2026-2034:

The Indian advertising market is positioned for sustained expansion over the forecast period, driven by deepening digital penetration, evolving consumer�behavior, and technological innovation. The continued growth of internet users, projected to exceed 900 million by the mid-decade, combined with rising smartphone adoption and expanding e-commerce activity, will create substantial opportunities for advertisers. Connected television and over-the-top streaming platforms are�emerging�as significant advertising channels, while retail media networks are enabling brands to reach consumers at the point of purchase. The market generated a revenue of INR 994�Billion in�2025�and is projected to reach a revenue of INR 2,157.71 Billion by�2034, growing at a compound annual growth rate of 9.00% from�2026-2034

INDIAN ADVERTISING MARKET REPORT SEGMENTATION:

Segment Category

Leading Segment

Market Share

Segment

Internet Advertising

38.08%

Region

North India

28%

Segment�Insights:

Access the comprehensive market breakdown Request Sample

- Television Advertising

o Print Advertising

- Newspaper

- Magazines

o Radio Advertising

o Internet/Online Advertising

o Mobile Advertising

o Outdoor Advertising

- Billboards

- Street Furniture

o Transit Advertising

- Other Mediums

Internet advertising dominates the market with a share of 38.08% of the total Indian advertising market in�2025.

Internet advertising has�established�itself as the primary growth engine of the Indian advertising market, driven by fundamental shifts in consumer�behavior�and media consumption patterns. The segment encompasses diverse formats including search advertising, social media campaigns, display advertising, video content, and programmatic placements.�E-commerce platforms have become key drivers of digital advertising activity, with shopping-led promotions accounting for a significant share of overall online ad spending. Leading marketplaces such as Flipkart and Amazon, along with fast-growing quick commerce players, are steadily expanding their advertising offerings to engage consumers at high-intent points along the purchase journey. At the same time, social media continues to be a major growth engine within digital advertising, supported by strong advertiser demand and its effectiveness in reaching and influencing consumers across platforms.

The rapid expansion of internet advertising reflects broader technological and demographic transformations within India. Mobile internet accessibility has democratized digital consumption, enabling brands to reach consumers across geographic and socioeconomic segments. Video advertising, particularly through short-form content and streaming platforms, has gained significant traction among younger demographics. The integration of influencer marketing with digital advertising strategies has proven effective in driving engagement and conversions, with India's creator economy projected to significantly influence consumer spending. Performance marketing capabilities, offering measurable outcomes and return on investment tracking, have attracted advertisers seeking accountability in their media investments.

Regional Insights:

- North India

o South India

o West and Central India

o East India

North India leads the market with a share of 28% of the total Indian advertising market in�2025.

North India�maintains�its position as the largest regional advertising market, supported by significant economic activity, high population concentration, and the presence of major corporate headquarters in the National Capital Region. The region�benefits�from�a�well-developed media infrastructure, including extensive broadcast networks,�established�print publications, and growing digital connectivity. Delhi and�the�surrounding areas serve as headquarters for�numerous�multinational corporations and domestic conglomerates, generating substantial advertising demand across consumer and business-to-business segments. The region's diverse linguistic landscape has fostered growth in vernacular content and regional language advertising campaigns targeting specific audience segments.

Advertising activity in North India spans traditional and digital channels, with increasing emphasis on integrated multichannel campaigns. The region hosts major advertising industry events and serves as a hub for media planning and creative development. Quick commerce and e-commerce platforms have expanded aggressively across North Indian cities, driving digital advertising investments. Out-of-home advertising infrastructure is well-established in metropolitan areas, with digital transformation accelerating across transit networks and commercial zones. Government advertising, particularly around elections and public awareness campaigns, contributes meaningfully to regional advertising expenditure.

MARKET DYNAMICS:

Growth Drivers:

Why is the Indian Advertising Market Growing?

Rapid Digital Adoption and Internet Penetration

The exponential growth of internet users and smartphone adoption�represents�a fundamental driver of advertising market expansion in India. The country�has�emerged�as one of the world's largest digital markets, with internet user projections exceeding 900 million. Affordable mobile data plans and the widespread availability of budget smartphones have democratized digital access, extending connectivity beyond metropolitan areas into tier-II, tier-III cities, and rural regions. This expanded digital footprint has created unprecedented opportunities for advertisers to reach previously underserved audiences.�In fiscal year 2024-25, India added approximately 56 million new internet users, expanding the addressable market for digital advertising. The shift toward mobile-first consumption patterns has prompted brands to reallocate budgets from traditional media toward digital channels that offer superior targeting and measurement capabilities.

E-Commerce Expansion and Retail Media Networks

The rapid growth of e-commerce and quick commerce platforms has created substantial new advertising inventory and driven significant increases in digital ad spending.�Online shopping platforms have become the dominant force in digital advertising, with retail-focused promotions making up a significant share of overall online ad activity.�E-commerce giants have developed sophisticated retail media networks that�leverage�first-party transaction data to enable highly targeted advertising at the point of purchase. Quick commerce platforms, including�Blinkit,�Zepto, and Swiggy�Instamart, are offering brands opportunities for hyper-targeted campaigns based on user location and�purchase history.�The India e-commerce market size was valued at USD 129.72 Billion in 2025 and is projected to reach USD 651.10 Billion by 2034, growing at a compound annual growth rate of 19.63% from 2026-2034, creating sustained demand for advertising services that connect brands with online shoppers.

Government Initiatives and Policy Support

Government policies and public sector initiatives play a pivotal role in shaping the Indian advertising industry and supporting market growth. Strategic programs including Digital India,�Make�in India, and Startup India,�have stimulated advertising activity by encouraging entrepreneurship, digital literacy, and economic development. The expansion of rural connectivity through public infrastructure investments has created new target audiences, prompting brands to invest in regional content and multilingual campaigns. State and central governments�remain�among the largest advertisers in India, particularly during elections and public health awareness campaigns, contributing significantly to�the�media industry revenue. Regulatory developments aimed at data privacy and digital platform accountability are encouraging industry formalization, while�the�proposed removal of the digital advertisement tax signals potential relief for advertisers and platforms. These policy frameworks are building confidence and enabling businesses to scale digital strategies.

Market Restraints:

What Challenges the Indian Advertising Market is Facing?

Ad Fraud and Brand Safety Concerns

Digital advertising growth has been accompanied by significant ad fraud challenges that erode advertiser confidence and campaign effectiveness. Industry�analyses�suggest that a substantial�portion�of digital ad spending is lost to fraudulent activities, including bot traffic, click fraud, and impression manipulation. Brand safety concerns�regarding�inappropriate content adjacency further complicate digital advertising strategies, requiring enhanced verification and monitoring solutions.

Data Privacy Regulations and Compliance Requirements

The implementation of India's Digital Personal Data Protection Act imposes strict regulations on data collection and usage, requiring advertisers to adapt targeting strategies while�maintaining�compliance. Navigating these requirements adds operational complexity and may limit certain personalization capabilities. Non-compliance carries substantial financial penalties, compelling organizations to invest in compliance infrastructure and privacy-first advertising approaches.

Media Fragmentation and Measurement Standardization

The proliferation of media channels and platforms has created a fragmented landscape that complicates campaign planning and performance measurement. The absence of unified measurement standards across traditional and digital media makes it difficult to compare channel effectiveness and�optimize�media allocations. Advertisers face challenges in achieving comprehensive audience reach while managing complexity across multiple platforms with varying metrics.

COMPETITIVE LANDSCAPE:

The Indian advertising market�exhibits�a highly competitive structure with global agency networks, regional independents, and specialized digital firms competing across creative, media planning, and technology services. Major international holding companies�maintain�significant presence through integrated agency offerings that combine creative development, media buying, and data analytics capabilities. Competition is increasingly driven by investments in technology infrastructure, artificial intelligence capabilities, and programmatic advertising platforms that enable more efficient and effective campaign delivery. Strategic partnerships and acquisitions continue to reshape the competitive landscape as agencies�seek�to expand capabilities and client portfolios. The industry is�witnessing�growing emphasis on performance marketing, measurable outcomes, and integrated solutions that combine brand-building creativity with conversion-focused tactics.

KEY QUESTIONS ANSWERED IN THIS REPORT

1. How big is the Indian advertising market?

2. What is the projected growth rate of the Indian advertising market?

3. Which segment held the largest Indian advertising market share?

4. What are the key factors driving market growth?

5. What are the major challenges facing the Indian advertising market?