Indian Advertising Market Report and Forecast 2024-2032
Market Report I 2024-02-08 I 150 Pages I EMR Inc.
Indian Advertising Market Report and Forecast 2024-2032
Market Outlook
According to the report by Expert Market Research (EMR), the Indian advertising market reached a value of nearly INR 916.32 billion in 2023. Aided by the increasing penetration of smartphones and the internet and rapid urbanisation, the market is projected to further grow at a CAGR of 11.0% during the forecast period of 2024-2032 to reach INR 2344.01 billion by 2032.
Advertising is a quintessential tool for brand communication, awareness, and promotion. In India, advertising plays a pivotal role, given the vast and diverse demographic tapestry of the nation. Through various mediums, such as television, radio, print, and digital platforms, advertising seeks to inform, persuade, and remind potential consumers about products, services, and ideas.
One of the significant Indian advertising market trends is a dynamic shift with the proliferation of digital platforms. The era of digitalisation, coupled with high internet penetration and smartphone accessibility, has paved the way for online advertising, leading to immense growth opportunities for advertisers to tap into the ever-evolving consumer base.
Additionally, the growing disposable income of the Indian middle class has brought about a shift in consumer behaviour, creating a demand for diverse products and services. This shift bolsters the Indian advertising market demand, as businesses focus on capturing consumer attention, foster brand loyalty, and drive sales in an increasingly competitive marketplace.
Apart from the burgeoning digital space, television continues to dominate the Indian advertising landscape. Given the country's expansive geographic spread and cultural diversity, television advertising remains a potent medium, offering advertisers the reach and impact that few other mediums can match.
The Indian advertising market growth is also fuelled by the nation's socio-economic fabric. As India continues its journey towards becoming an economic powerhouse, sectors like e-commerce, real estate, automotive, and FMCG have been bolstering their advertising efforts, thereby catalysing the market's expansion.
The integration of technology and data analytics has further transformed the advertising domain. Personalisation and targeted advertising, leveraging consumer behaviour and preferences, have gained popularity. Brands are now equipped with insights and tools that enable them to create more focused and impactful campaigns, ensuring higher returns on advertising investments.
The Indian advertising market analysis also reveals the contribution of regional and vernacular content towards rapid market growth. With a plethora of languages and cultures in India, regional advertising has taken centre stage. Advertisers are increasingly tapping into regional sentiments, languages, and nuances to connect more authentically with their target audience, thereby amplifying their brand's resonance.
Market Segmentation
The market can be divided based on medium and region.
Market Breakup by Medium
- Television Advertising
- Radio Advertising
- Print Advertising
- Internet/Online Advertising
- Outdoor Advertising
- Mobile Advertising
Market Breakup by Region
- North India
- East and Central India
- West India
- South India
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Indian advertising market. Some of the major players explored in the report by Expert Market Research are as follows:
- Crayons Advertising Limited
- The DDB Mudra Group
- Creation Infoways Pvt. Ltd
- Avail Advertising India Pvt Ltd
- Triverse Advertising Pvt. Ltd
- Purnima Advertising Agency Pvt. Ltd
- Web Cures Digital
- Urja Communications Pvt. Ltd
- SocialPulsar
- Dentsu India
- Others
About Us
Acquire unparalleled access to critical industry insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.
Our high-quality, data-driven analysis provides the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.
Don't miss the opportunity to elevate your business intelligence and strengthen your strategic planning. Secure your organisation's future success by acquiring one of our Expert Market Research reports today.
*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Advertising Market Overview
8.1 Key Industry Highlights
8.2 Global Advertising Historical Market (2018-2023)
8.3 Global Advertising Market Forecast (2024-2032)
8.4 Global Advertising Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Advertising Market Overview
9.1 Key Industry Highlights
9.2 India Advertising Historical Market (2018-2023)
9.3 India Advertising Market Forecast (2024-2032)
10 India Advertising Market by Medium
10.1 Television Advertising
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Radio Advertising
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Print Advertising
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Internet/Online Advertising
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Outdoor Advertising
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Mobile Advertising
10.6.1 Historical Trend (2018-2023)
10.6.2 Forecast Trend (2024-2032)
11 India Advertising Market by Region
11.1 North India
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 East and Central India
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 West India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 South India
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter's Five Forces Analysis
12.2.1 Supplier's Power
12.2.2 Buyer's Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Crayons Advertising Limited
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 The DDB Mudra Group
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Creation Infoways Pvt. Ltd
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Avail Advertising India Pvt Ltd
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Triverse Advertising Pvt. Ltd
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Purnima Advertising Agency Pvt. Ltd
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Web Cures Digital
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 Urja Communications Pvt. Ltd
13.2.8.1 Company Overview
13.2.8.2 Product Portfolio
13.2.8.3 Demographic Reach and Achievements
13.2.8.4 Certifications
13.2.9 SocialPulsar
13.2.9.1 Company Overview
13.2.9.2 Product Portfolio
13.2.9.3 Demographic Reach and Achievements
13.2.9.4 Certifications
13.2.10 Dentsu India
13.2.10.1 Company Overview
13.2.10.2 Product Portfolio
13.2.10.3 Demographic Reach and Achievements
13.2.10.4 Certifications
13.2.11 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Advertising Market: Key Industry Highlights, 2018 and 2032
2. India Advertising Market: Key Industry Highlights, 2018 and 2032
3. India Advertising Historical Market: Breakup by Medium (USD Million), 2018-2023
4. India Advertising Market Forecast: Breakup by Medium (USD Million), 2024-2032
5. India Advertising Historical Market: Breakup by Region (USD Million), 2018-2023
6. India Advertising Market Forecast: Breakup by Region (USD Million), 2024-2032
7. India Advertising Market Structure
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.