Report

India Water Purifier Market has expanded significantly over the last decade and saw many transformations. In Indian households, the water purifier is necessary rather than a good-to-have product. Consumer awareness and limited access to safe and clean drinking water have driven the growth of India water purifier market. For Indian households and businesses, finding reliable and effective water filtration solutions has become crucial due to the constantly growing population, rapid urbanization, increasing pollution and limited access to safe water. The India water purifier market growth rate is forecasted to be 12.1% compounded annually for the forecast period between FY2024 and FY2031.
India water purifier market offers a diverse range of products that cater to different needs of different customers, from traditional gravity-based purifiers to advanced technologies like Reverse Osmosis (RO) and Ultraviolet (UV) purification. In FY2023, the Water purifier market in India was valued at USD 1.57 billion, estimated to reach USD 3.92 billion in FY2031 owing to solid demand for pollution and contamination-free drinking water and growing awareness of waterborne diseases.
Only 2% of Indian homes receive water from their local body, that is fit for drinking, and almost half of the population uses some water purification method at home through boiling, water purifiers and others, displaying that India water purification market has huge untapped potential. Prominent international and domestic water purifier brands in India are Aquaguard, Kent, AO Smith and Pureit.
Urbanization and Changing Lifestyle
Indian customers are moving away from their old-age practices of water filtering, like boiling water or storing water in mud jugs. Rapid urbanization and lifestyle changes in urban areas increased consumer spending on health and wellness products, including home water purifiers. In Indian water purifier market, advanced water filtration techniques, including reverse osmosis (RO) and ultraviolet (UV) purification have become increasingly popular. Due to its effectiveness in eliminating a variety of impurities and maintaining the safety of drinking water, consumers are increasingly choosing these cutting-edge purifiers in their busy life, as safe drinking water becomes available 24 hours without any effort. Along with metro and tier-I Indian cities, the India water purifier market was seeing substantial growth in smaller cities and towns too as the awareness of water quality and the availability of affordable products expanded beyond metro areas.
Increasing Incomes and Growing Online Sales
Indian economy continues to grow, and the Indian middle-class population continues to expand; disposable income has risen, enabling more residential sectors to acquire water purifiers as part of their necessary home appliances. The increasing disposable income among consumers has substantially impacted the Indian water purifier market. Consumers with higher disposable income are more likely to opt for advanced and premium water purifier models that offer additional features, such as innovative technology, mineral retention, and multi-stage filtration. Wall-mounted purifiers have been in high demand in traditional kitchens but in modular kitchens, water purifier sink (mounted below the sink) is becoming popular.
Online sales of water purifiers were witnessing significant growth, driven by the convenience of e-commerce platforms and the increasing acceptance of online shopping in India.
Industrial and Commercial Applications
Apart from home applications, water purifiers have business and industrial applications as businesses, healthcare facilities and educational institutions also utilise water purifiers since the purity of the water is essential to their operations. Many consumer goods manufacturing facilities need safe water to conduct their operations. The use of water purifiers in various industries, such as pharmaceuticals, food and beverage, chemicals, textiles and electronics, also contributed to the India water purifier market growth. High-quality supply water is necessary for industries that use boilers for various operations to avoid corrosion and scale buildup. Water purifiers aid in removing contaminants that may shorten the lifespan and efficiency of boilers. The pharmaceutical industry requires ultrapure water for drug manufacturing processes. Water purifiers remove impurities that could affect the quality and efficacy of medicines.
Shift towards Advanced Purification Technologies
India water purifier market is flooded with various branded and unbranded water purifiers. These water purifiers come with many technologies and advanced filtration techniques like Ultraviolet (UV), Ultrafiltration (UF), Reverse osmosis (RO), Nanofiltration (NF), and gravity-based purifiers which use various filters like multistage filters, carbon filters, selective filtration, and others to provide safe drinking water. Water purifiers are available for both point-of-use (PoU) and point-of-entry (PoE) requirements, integrated with smart technologies. This shift is driven by the increasing demand for higher water quality standards, growing awareness of waterborne diseases, and advancements in water treatment technologies. As technology continues to evolve, India water purifier market is likely to see further innovations, improving efficiency, sustainability, and overall performance of water purification systems. Water purifier bottles are becoming popular in India water purifying market among travel enthusiasts and the younger workforce, providing a portable solution for clean drinking water.
In July 2023, Hindustan Unilever Limited (HUL) launched the New Pureit Revito Series of water purifiers, powered by DURAViva, the top-of-the-line filtration technology that includes a WQA gold seal component guaranteed to remove heavy metals while producing the purest water - up to 8000L.
Impact of COVID-19
COVID-19 pandemic had a significant impact on India water purifier market as it created both problems and opportunities for water purifier manufacturers. In the earlier stages of the pandemic, lockdowns and restrictions were imposed in the country which caused the closure of manufacturing units and supply chains were disrupted, due to which imports were impacted too. During the pandemic, the cost and prices of water purifiers increased due to reduced supply. However, once the economy rebounded and restrictions eased, awareness about personal hygiene and health increased, leading to an increased focus on clean and safe drinking water. This contributed to a surge in demand for water purifiers as people sought ways to ensure the quality of their water supply at home.
Key Players Landscape and Outlook
India is a dynamic water purifier market comprising of regional, national and international players offering water purifier products and services in different sectors and water purifiers at home. Outlook for India water purifier market remains positive for years to come owing to raising awareness for clean and safe drinking water, increasing incomes, advancement in technology and growing urbanization. Technological advancements were likely to drive further innovation in water purification technologies, leading to a diverse range of products catering to various segments of the Indian population. Expansion of e-commerce and online sales channels was expected to boost further the accessibility and availability of water purifiers across the country.
In June 2023, Tesla Power USA, a famous supplier of sustainable solutions, has introduced the most innovative and affordable line of alkaline water purifiers in India. The water purifier sector has undergone a revolution due to this ground-breaking move.
In May 2023, The Indian Institute of Technology (IIT) Kanpur designed, an improved version of Shuddham, a water purifier-cum-cooler created to offer cost-effective and creative solutions to rural homes and urban middle-class society.