India Waste Plastic Recycling Market Report by Treatment (Co-Processing, Heat Compression, Pyrolysis, Landfill, Incineration, and Others), Material (Poly Vinyl Chloride (PVC), Low-Density Polyethylene (LDPE), High-Density Polyethylene (HDPE), Polyethylene Terephthalate (PET), Polypropylene (PP), Acrylonitrile Butadiene Styrene (ABS), and Others), Application (Packaging, Construction, Textile, Automotive, and Others), Recycling Process (Mechanical, and Others), and Region 2024-2032
Market Report I 2024-08-10 I 112 Pages I IMARC Group
The India waste plastic recycling market size reached 9.9 Million Tons in 2023. Looking forward, IMARC Group expects the market to reach 23.7 Million Tons by 2032, exhibiting a growth rate (CAGR) of 9.86% during 2024-2032. The increasing use of recycled plastic in the packaging industry, rising focus on sustainable lifestyle, and favorable initiatives by the Government for recycling waste plastic represent some of the key factors driving the market.
Increasing Use of Recycled Plastic in Packaging Industry Fostering Market Growth
The India waste plastic recycling market is experiencing continuous growth on account of the increasing use of recycled plastic in the food and beverage (F&B) packaging industry. The rising working population is resulting in the escalating demand for convenience and ready-to-eat (RTE) food. Moreover, due to rising environmental concerns leading market players and packaging companies are focusing on introducing recyclable packaging. Apart from this, individuals are adopting eco-friendly packaging prepared with non-toxic, durable, and recycled materials.
Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is fragmented with several small and large players operating in the industry due to low entry and exit barriers of entering the market. The volume of new entrants is strong in the India waste plastic recycling industry due to favorable government initiatives that support start-ups with innovative technology and low switching cost.
What is Waste Plastic Recycling?
Waste plastic recycling refers to the process of collecting and reprocessing plastic waste into new products. It prevents environmental pollution and helps conserve energy and natural resources. It also aids in reducing energy consumption and greenhouse gas (GHG) emissions, as it takes less energy to recycle plastic. It is cost-effective as compared to plastic made from raw materials. Moreover, it creates various job opportunities, such as collection, sorting, processing, and manufacturing, in the recycling industry.
COVID-19 Impact:
The COVID-19 pandemic had a positive impact on the India plastic waste generation market. During the outbreak, the demand for face shields, gloves, takeaway food containers, and bubble wrap surged. Moreover, the mandatory use of personal protective equipment (PPE) by frontline workers significantly contributed to the plastic waste generation market in India. However, the volume of waste collected and sorted has fallen drastically and demand for recycled plastic has dropped in India. Apart from this, the closure of hotels and restaurants further caused serious disturbances in the waste plastic recycling market. Furthermore, the labor shortage has also blighted the sector, as most workers left the cities to move back to their homes in the countryside.
India Waste Plastic Recycling Market Trends:
At present, the flourishing automotive industry and the increasing number of auto parts and components prepared using recycled plastics represent one of the key factors positively influencing the market across India. In addition, the growing awareness among people about the harmful effects of plastic on the environment is catalyzing the demand for waste plastic recycling in the country. Apart from this, the Government of India (GoI) is undertaking plastic waste management (PWM) initiatives and introducing a ban on single-use plastic. This, in confluence with favorable initiatives to recycle plastic waste by the department of science and technology (DST), is stimulating the growth of the market across the country.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India waste plastic recycling market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on treatment, material, application and recycling process.
Treatment Insights:
- Co-Processing
- Heat Compression
- Pyrolysis
- Landfill
- Incineration
- Others
The report has provided a detailed breakup and analysis of the India waste plastic recycling market based on the treatment. This includes co-processing, heat compression, pyrolysis, landfill, incineration, and others. According to the report, co-processing represented the largest segment as it is a more environment friendly and considered a sustainable method of waste disposal as compared to landfilling and incineration due to reduced emissions and no residue after treatment. Regular training sessions/seminars for officers of GPCB and cement industries to boost the concept of co-processing is expected to drive its demand in the coming years.
Material Insights:
- Poly Vinyl Chloride (PVC)
- Low-Density Polyethylene (LDPE)
- High-Density Polyethylene (HDPE)
- Polyethylene Terephthalate (PET)
- Polypropylene (PP)
- Acrylonitrile Butadiene Styrene (ABS)
- Others
A detailed breakup and analysis of the India waste plastic recycling market based on the material has also been provided in the report. This includes poly vinyl chloride (PVC), low-density polyethylene (LDPE), high-density polyethylene (HDPE), polyethylene terephthalate (PET), polypropylene (PP), acrylonitrile butadiene styrene (ABS), and others. According to the report, poly vinyl chloride (PVC) accounted for the largest market share as it can be processed into a wide variety of products, such as packaging materials used in food, cleansing materials, textile, beverage packaging bottles, and medical devices, and for long-life products, including pipes, window frames, cable insulation, floors coverings, and roofing sheets.
Application Insights:
- Packaging
- Construction
- Textile
- Automotive
- Others
A detailed breakup and analysis of the India waste plastic recycling market based on the application has also been provided in the report. This includes packaging, construction, textile, automotive, and others. According to the report, packaging accounted for the largest market share as key market players are focusing on innovative packaging to improve visual appeal for the customer. In addition, the increasing demand for the packaging of cosmetics, pharmaceuticals, and food products, along with the rising adoption of advanced technologies to recycle a wide variety and combination of contaminated film, and rigid plastics, is contributing to the market growth in the segment.
Recycling Process Insights:
- Mechanical
- Others
A detailed breakup and analysis of the India waste plastic recycling market based on the recycling process has also been provided in the report. This includes mechanical and others. According to the report, mechanical accounted for the largest market share as it is less energy intensive and emits less carbon-dioxide.
Regional Insights:
- North India
- West and Central India
- South India
- East India
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India. According to the report, North India was the largest market for waste plastic recycling in India. Some of the factors driving the North India waste plastic recycling market included the rising awareness among people about the harmful effects of using plastic on the environment. In addition, the expansion of e-commerce brands and distribution channels, and the growing utilization of recycled plastic in North India are catalyzing the demand for waste plastic recycling in North India.
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the India waste plastic recycling market. Some of the companies covered in the report include:
- A1 Impex
- Addonn Polycomponds Private Limited
- GD Plast
- Gravita India Limited
- Jairam Plastic Industries
- Key Exports
- Luckystar International Pvt. Ltd.
- Manjushree Technopack Limited (AI Lenarco Midco Limited)
- Parkash Plastic
- Polyraw Enterprises
- R.B. Polymers
- Yadav Infrapolymers Private Limited
Please note that this only represents a partial list of companies, and the complete list has been provided in the report.
Key Questions Answered in This Report
1. What was the size of the India waste plastic recycling market in 2023?
2. What is the expected growth rate of the India waste plastic recycling market during 2024-2032?
3. What are the key factors driving the India waste plastic recycling market?
4. What has been the impact of COVID-19 on the India waste plastic recycling market?
5. What is the breakup of the India waste plastic recycling market based on the treatment?
6. What is the breakup of the India waste plastic recycling market based on the material?
7. What is the breakup of the India waste plastic recycling market based on the application?
8. What is the breakup of the India waste plastic recycling market based on the recycling process?
9. What are the key regions in the India waste plastic recycling market?
10. Who are the key players/companies in the India waste plastic recycling market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Waste Plastic Recycling Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 India Plastic Recycling Capacity
6.1 Market Trends
6.2 Market Forecast
7 India Waste Plastic Generated
7.1 Market Trends
7.2 Market Forecast
8 Market Breakup by Treatment
8.1 Co-Processing
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Heat Compression
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Pyrolysis
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Landfill
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Incineration
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by Material
9.1 Poly Vinyl Chloride (PVC)
9.1.1 Market Trends
9.1.2 Market Forecast
9.1.3 Market Breakup by Application
9.2 Low-Density Polyethylene (LDPE)
9.2.1 Market Trends
9.2.2 Market Forecast
9.2.3 Market Breakup by Application
9.3 High-Density Polyethylene (HDPE)
9.3.1 Market Trends
9.3.2 Market Forecast
9.3.3 Market Breakup by Application
9.4 Polyethylene Terephthalate (PET)
9.4.1 Market Trends
9.4.2 Market Forecast
9.4.3 Market Breakup by Application
9.5 Polypropylene (PP)
9.5.1 Market Trends
9.5.2 Market Forecast
9.5.3 Market Breakup by Application
9.6 Acrylonitrile Butadiene Styrene (ABS)
9.6.1 Market Trends
9.6.2 Market Forecast
9.6.3 Market Breakup by Application
9.7 Others
9.7.1 Market Trends
9.7.2 Market Forecast
9.7.3 Market Breakup by Application
10 Market Breakup by Application
10.1 Packaging
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Construction
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Textile
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Automotive
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Others
10.5.1 Market Trends
10.5.2 Market Forecast
11 Market Breakup by Recycling Process
11.1 Mechanical
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Others
11.2.1 Market Trends
11.2.2 Market Forecast
12 Market Breakup by Region
12.1 North India
12.1.1 Market Trends
12.1.2 Market Breakup by State
12.1.3 Market Forecast
12.2 West and Central India
12.2.1 Market Trends
12.2.2 Market Breakup by State
12.2.3 Market Forecast
12.3 South India
12.3.1 Market Trends
12.3.2 Market Breakup by State
12.3.3 Market Forecast
12.4 East India
12.4.1 Market Trends
12.4.2 Market Breakup by State
12.4.3 Market Forecast
13 SWOT Analysis
13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats
14 Value Chain Analysis
15 Porters Five Forces Analysis
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes
16 Price Analysis
17 Technological Advancements in Waste Plastic Recycling Industry
18 Impact Analysis of Recycled Plastics on Virgin Plastics
19 Policy Changes and Trends
19.1 Policy Changes and Trends in India's Recycling Industry
20 Sourcing Strategies for Procuring Large Quantities of PCR
20.1 Reliably and Effectively
21 Competitive Landscape
21.1 Market Structure
21.2 Key Players
21.3 Profiles of Key Players
21.3.1 A1 Impex
21.3.1.1 Company Overview
21.3.1.2 Product Portfolio
21.3.1.3 Plant Location
21.3.2 Addonn Polycompounds Private Limited
21.3.2.1 Company Overview
21.3.2.2 Product Portfolio
21.3.2.3 Plant Location
21.3.2.4 Waste Recycling Capacity
21.3.3 GD Plast
21.3.3.1 Company Overview
21.3.3.2 Product Portfolio
21.3.3.3 Plant Location
21.3.3.4 Waste Recycling Capacity
21.3.4 Gravita India Limited
21.3.4.1 Company Overview
21.3.4.2 Product Portfolio
21.3.4.3 Plant Location
21.3.4.4 Waste Recycling Capacity
21.3.4.5 Financials
21.3.5 Jairam Plastic Industries
21.3.5.1 Company Overview
21.3.5.2 Product Portfolio
21.3.5.3 Plant Location
21.3.5.4 Waste Recycling Capacity
21.3.6 Key Exports
21.3.6.1 Company Overview
21.3.6.2 Product Portfolio
21.3.6.3 Plant Location
21.3.6.4 Waste Recycling Capacity
21.3.7 Luckystar International Pvt. Ltd.
21.3.7.1 Company Overview
21.3.7.2 Product Portfolio
21.3.7.3 Plant Location
21.3.7.4 Waste Recycling Capacity
21.3.8 Manjushree Technopack Limited (AI Lenarco Midco Limited)
21.3.8.1 Company Overview
21.3.8.2 Product Portfolio
21.3.8.3 Plant Location
21.3.8.4 Waste Recycling Capacity
21.3.8.5 Financials
21.3.9 Parkash Plastic
21.3.9.1 Company Overview
21.3.9.2 Product Portfolio
21.3.9.3 Plant Location
21.3.9.4 Waste Recycling Capacity
21.3.10 Polyraw Enterprises
21.3.10.1 Company Overview
21.3.10.2 Product Portfolio
21.3.10.3 Plant Location
21.3.10.4 Waste Recycling Capacity
21.3.11 R.B. Polymers
21.3.11.1 Company Overview
21.3.11.2 Product Portfolio
21.3.11.3 Plant Location
21.3.11.4 Waste Recycling Capacity
21.3.12 Yadav Infrapolymers Private Limited
21.3.12.1 Company Overview
21.3.12.2 Product Portfolio
21.3.12.3 Plant Location
21.3.12.4 Waste Recycling Capacity
Figure 1: India: Waste Plastic Recycling Market: Major Drivers and Challenges
Figure 2: India: Waste Plastic Recycling Market: Sales Volume (in Million Tons), 2018-2023
Figure 3: India: Waste Plastic Recycling Market: Sales Value (in INR Billion), 2018-2023
Figure 4: India: Waste Plastic Recycling Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 5: India: Waste Plastic Recycling Market Forecast: Sales Value (in INR Billion), 2024-2032
Figure 6: India: Plastic Recycling Capacity: Volume (in Million Tons), 2018-2023
Figure 7: India: Plastic Recycling Capacity Forecast: Volume (in Million Tons), 2024-2032
Figure 8: India: Waste Plastic Generated: Volume (in Million Tons), 2018-2023
Figure 9: India: Waste Plastic Generated Forecast: Volume (in Million Tons), 2024-2032
Figure 10: India: Waste Plastic Recycling Market: Breakup by Treatment (in %), 2023
Figure 11: India: Waste Plastic Recycling Market: Breakup by Material (in %), 2023
Figure 12: India: Waste Plastic Recycling Market: Breakup by Application (in %), 2023
Figure 13: India: Waste Plastic Recycling Market: Breakup by Recycling Process (in %), 2023
Figure 14: India: Waste Plastic Recycling Market: Breakup by Region (in %), 2023
Figure 15: India: Waste Plastic Recycling (Co-Processing) Market: Sales Volume (in Million Tons), 2018 & 2023
Figure 16: India: Waste Plastic Recycling (Co-Processing) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 17: India: Waste Plastic Recycling (Heat Compression) Market: Sales Volume (in Million Tons), 2018 & 2023
Figure 18: India: Waste Plastic Recycling (Heat Compression) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 19: India: Waste Plastic Recycling (Pyrolysis) Market: Sales Volume (in Million Tons), 2018 & 2023
Figure 20: India: Waste Plastic Recycling (Pyrolysis) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 21: India: Waste Plastic Recycling (Landfill) Market: Sales Volume (in Million Tons), 2018 & 2023
Figure 22: India: Waste Plastic Recycling (Landfill) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 23: India: Waste Plastic Recycling (Incineration) Market: Sales Volume (in Million Tons), 2018 & 2023
Figure 24: India: Waste Plastic Recycling (Incineration) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 25: India: Waste Plastic Recycling (Other Treatments) Market: Sales Volume (in Million Tons), 2018 & 2023
Figure 26: India: Waste Plastic Recycling (Other Treatments) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 27: India: Waste Plastic Recycling (Poly Vinyl Chloride-PVC) Market: Sales Volume (in Million Tons), 2018-2023
Figure 28: India: Waste Plastic Recycling (Poly Vinyl Chloride-PVC) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 29: India: Waste Plastic Recycling (Poly Vinyl Chloride-PVC) Market: Breakup by Application (in %), 2023
Figure 30: India: Waste Plastic Recycling (Low-Density Polyethylene-LDPE) Market: Sales Volume (in Million Tons), 2018-2023
Figure 31: India: Waste Plastic Recycling (Low-Density Polyethylene-LDPE) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 32: India: Waste Plastic Recycling (Low-Density Polyethylene-LDPE) Market: Breakup by Application (in %), 2023
Figure 33: India: Waste Plastic Recycling (High-Density Polyethylene-HDPE) Market: Sales Volume (in Million Tons), 2018-2023
Figure 34: India: Waste Plastic Recycling (High-Density Polyethylene-HDPE) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 35: India: Waste Plastic Recycling (High-Density Polyethylene-HDPE) Market: Breakup by Application (in %), 2023
Figure 36: India: Waste Plastic Recycling (Polyethylene Terephthalate-PET) Market: Sales Volume (in Million Tons), 2018-2023
Figure 37: India: Waste Plastic Recycling (Polyethylene Terephthalate-PET) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 38: India: Waste Plastic Recycling (Polyethylene Terephthalate-PET) Market: Breakup by Application (in %), 2023
Figure 39: India: Waste Plastic Recycling (Polypropylene-PP) Market: Sales Volume (in Million Tons), 2018-2023
Figure 40: India: Waste Plastic Recycling (Polypropylene-PP) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 41: India: Waste Plastic Recycling (Polypropylene-PP) Market: Breakup by Application (in %), 2023
Figure 42: India: Waste Plastic Recycling (Acrylonitrile Butadiene Styrene-ABS) Market: Sales Volume (in Million Tons), 2018-2023
Figure 43: India: Waste Plastic Recycling (Acrylonitrile Butadiene Styrene-ABS) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 44: India: Waste Plastic Recycling (Acrylonitrile Butadiene Styrene-ABS) Market: Breakup by Application (in %), 2023
Figure 45: India: Waste Plastic Recycling (Other Material Types) Market: Sales Volume (in Million Tons), 2018-2023
Figure 46: India: Waste Plastic Recycling (Other Material Types) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 47: India: Waste Plastic Recycling (Other Material Types) Market: Breakup by Application (in %), 2023
Figure 48: India: Waste Plastic Recycling (Packaging) Market: Sales Volume (in Million Tons), 2018-2023
Figure 49: India: Waste Plastic Recycling (Packaging) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 50: India: Waste Plastic Recycling (Construction) Market: Sales Volume (in Million Tons), 2018-2023
Figure 51: India: Waste Plastic Recycling (Construction) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 52: India: Waste Plastic Recycling (Textile) Market: Sales Volume (in Million Tons), 2018-2023
Figure 53: India: Waste Plastic Recycling (Textile) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 54: India: Waste Plastic Recycling (Automotive) Market: Sales Volume (in Million Tons), 2018-2023
Figure 55: India: Waste Plastic Recycling (Automotive) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 56: India: Waste Plastic Recycling (Other Applications) Market: Sales Volume (in Million Tons), 2018-2023
Figure 57: India: Waste Plastic Recycling (Other Applications) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 58: India: Waste Plastic Recycling (Mechanical) Market: Sales Volume (in Million Tons), 2018-2023
Figure 59: India: Waste Plastic Recycling (Mechanical) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 60: India: Waste Plastic Recycling (Other Recycling Processes) Market: Sales Volume (in Million Tons), 2018-2023
Figure 61: India: Waste Plastic Recycling (Other Recycling Processes) Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 62: North India: Waste Plastic Recycling Market: Sales Volume (in Million Tons), 2018 & 2023
Figure 63: North India: Waste Plastic Recycling Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 64: North India: Waste Plastic Recycling Market: Breakup by States (in %), 2023
Figure 65: West and Central India: Waste Plastic Recycling Market: Sales Volume (in Million Tons), 2018 & 2023
Figure 66: West and Central India: Waste Plastic Recycling Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 67: West and Central India: Waste Plastic Recycling Market: Breakup by States (in %), 2023
Figure 68: South India: Waste Plastic Recycling Market: Sales Volume (in Million Tons), 2018 & 2023
Figure 69: South India: Waste Plastic Recycling Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 70: South India: Waste Plastic Recycling Market: Breakup by States (in %), 2023
Figure 71: East India: Waste Plastic Recycling Market: Sales Volume (in Million Tons), 2018 & 2023
Figure 72: East India: Waste Plastic Recycling Market Forecast: Sales Volume (in Million Tons), 2024-2032
Figure 73: East India: Waste Plastic Recycling Market: Breakup by States (in %), 2023
Figure 74: India: Waste Plastic Recycling Industry: SWOT Analysis
Figure 75: India: Waste Plastic Recycling Industry: Value Chain Analysis
Figure 76: India: Waste Plastic Recycling Industry: Porter's Five Forces Analysis
Table 1: India: Waste Plastic Recycling Market: Key Industry Highlights, 2023 and 2032
Table 2: India: Waste Plastic Recycling Market Forecast: Breakup by Treatment (in Million Tons), 2024-2032
Table 3: India: Waste Plastic Recycling Market Forecast: Breakup by Material (in Million Tons), 2024-2032
Table 4: India: Waste Plastic Recycling Market Forecast: Breakup by Application (in Million Tons), 2024-2032
Table 5: India: Waste Plastic Recycling Market Forecast: Breakup by Recycling Process (in Million Tons), 2024-2032
Table 6: India: Waste Plastic Recycling Market Forecast: Breakup by Region (in Million Tons), 2024-2032
Table 7: India: Waste Plastic Recycling Market: Competitive Structure
Table 8: India: Waste Plastic Recycling Market: Key Players
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Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.