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Report

India Software as a Service (SAAS) Outlook Report - Market Size, Share Analysis and Forecast (2025-2034)

Market Report I 2025-08-11 I 148 Pages I EMR Inc.

The India software as a service (SaaS) market stood at a value of around USD 7.18 Billion in 2024. The market is further anticipated to grow at a CAGR of 27.30% in the forecast period of 2025-2034 to attain USD 80.24 Billion by 2034.

Rising Demand for SaaS in the IT and Telecom Industry to Bolster the Growth of the Software as a Service Industry in India

Based on end use sector, the IT and telecom industry accounts for a significant share in the SaaS industry. The growth can be attributed to the increased usage of internet across the country and the growing subscriber base in the telecommunications market. This has been propelling the demand for SaaS for software licensing in the IT and telecom industry. Over the forecast period, the increasing penetration of smartphones and the low data cost are likely to bolster the usage of cloud computing in India, which, in turn, is expected to augment the growth of the overall market. The multitenant architecture of SaaS, which means that a single version of SaaS solution can be used for all customers, is likely to enhance the scalability and popularity of SaaS solutions in India.

Increasing Demand from Medium and Large Enterprises to Boost the Software as a Service Industry Growth in India

On the basis of organisation size, the medium and large enterprises account for a significant share in the market, as the demand for SaaS solutions is significantly high from this segment. In medium and large enterprises, SaaS solutions are required for several business applications, such as office software, messaging software, payroll processing software, customer relationship management (CRM) , DBMS software, management software, and enterprise resource planning (ERP) , among others. Meanwhile, the growth of SMEs in India has been significant and is likely to flourish in the forecast period. This is likely to bolster the demand for SaaS in SMEs too in the forecast period, thus, aiding the industry growth.

Software as a Service (SaaS): Market Segmentation

Software as a service is a model of software delivery in which a particular software is licensed on a subscription basis and is centrally hosted. Through SaaS, any data can be accessed from any device with a stable internet connection and a web browser. BigCommerce, Google Apps, Salesforce, Dropbox, Mailchimp, and ZenDesk, among others are some examples of SaaS.

On the basis of deployment, the market is divided into:

- Public Cloud
- Private Cloud
- Hybrid

The various applications of the product include:

- Customer Relationship Management (CRM)
- Operations and Manufacturing
- Enterprise Resource Planning (ERP)
- Content Management Systems
- Human Capital Management (HCM)
- Supply Chain Management
- Others

Based on organisation size, the market is bifurcated into:

- SMEs
- Medium and Large Enterprises

The various end use sectors of the product include:

- IT and Telecom
- Manufacturing
- BFSI
- Healthcare
- Retail
- Education
- Government
- Others

Technological Advancements and Innovations to Enhance Business Productivity in India to Aid the Growth of the Software as a Service Industry

The technological advancements and innovations in order to boost business productivity, along with the growing number of internet users, have been driving the growth of the software as a service market in India. These advancements include the penetration of artificial intelligence , adoption of cloud computing , and others. Further, the growing adoption of remote work and work from home models and the increasing reliance on technology amidst the COVID-19 pandemic have caused a surge in IT spending by various industries. This is likely to be a key trend fostering the growth of the India SaaS industry in the forecast period.

Key Industry Players in the India Software as a Service (SaaS) Market

The report gives a detailed analysis of the following key players in the India software as a service (SaaS) market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

- Infosys Limited
- Microsoft Corp.
- Cisco Systems, Inc.
- Zoho Corporation
- Wingify Software Pvt. Ltd
- Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

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1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 India Software as a Service (SaaS) Market Analysis
5.1 Key Industry Highlights
5.2 India Software as a Service (SaaS) Historical Market (2018-2024)
5.3 India Software as a Service (SaaS) Market Forecast (2025-2034)
5.4 India Software as a Service (SaaS) Market by Deployment
5.4.1 Public Cloud
5.4.1.1 Historical Trend (2018-2024)
5.4.1.2 Forecast Trend (2025-2034)
5.4.2 Private Cloud
5.4.2.1 Historical Trend (2018-2024)
5.4.2.2 Forecast Trend (2025-2034)
5.4.3 Hybrid
5.4.3.1 Historical Trend (2018-2024)
5.4.3.2 Forecast Trend (2025-2034)
5.5 India Software as a Service (SaaS) Market by Application
5.5.1 Customer Relationship Management (CRM)
5.5.1.1 Historical Trend (2018-2024)
5.5.1.2 Forecast Trend (2025-2034)
5.5.2 Operations and Manufacturing
5.5.2.1 Historical Trend (2018-2024)
5.5.2.2 Forecast Trend (2025-2034)
5.5.3 Enterprise Resource Planning (ERP)
5.5.3.1 Historical Trend (2018-2024)
5.5.3.2 Forecast Trend (2025-2034)
5.5.4 Content Management Systems
5.5.4.1 Historical Trend (2018-2024)
5.5.4.2 Forecast Trend (2025-2034)
5.5.5 Human Capital Management (HCM)
5.5.5.1 Historical Trend (2018-2024)
5.5.5.2 Forecast Trend (2025-2034)
5.5.6 Supply Chain Management
5.5.6.1 Historical Trend (2018-2024)
5.5.6.2 Forecast Trend (2025-2034)
5.5.7 Others
5.6 India Software as a Service (SaaS) Market by Organisation Size
5.6.1 SMEs
5.6.1.1 Historical Trend (2018-2024)
5.6.1.2 Forecast Trend (2025-2034)
5.6.2 Medium and Large Enterprises
5.6.2.1 Historical Trend (2018-2024)
5.6.2.2 Forecast Trend (2025-2034)
5.7 India Software as a Service (SaaS) Market by End Use Sector
5.7.1 IT and Telecom
5.7.1.1 Historical Trend (2018-2024)
5.7.1.2 Forecast Trend (2025-2034)
5.7.2 Manufacturing
5.7.2.1 Historical Trend (2018-2024)
5.7.2.2 Forecast Trend (2025-2034)
5.7.3 BFSI
5.7.3.1 Historical Trend (2018-2024)
5.7.3.2 Forecast Trend (2025-2034)
5.7.4 Healthcare
5.7.4.1 Historical Trend (2018-2024)
5.7.4.2 Forecast Trend (2025-2034)
5.7.5 Retail
5.7.5.1 Historical Trend (2018-2024)
5.7.5.2 Forecast Trend (2025-2034)
5.7.6 Education
5.7.6.1 Historical Trend (2018-2024)
5.7.6.2 Forecast Trend (2025-2034)
5.7.7 Government
5.7.7.1 Historical Trend (2018-2024)
5.7.7.2 Forecast Trend (2025-2034)
5.7.8 Others
6 Market Dynamics
6.1 SWOT Analysis
6.1.1 Strengths
6.1.2 Weaknesses
6.1.3 Opportunities
6.1.4 Threats
6.2 Porter's Five Forces Analysis
6.2.1 Supplier's Power
6.2.2 Buyer's Power
6.2.3 Threat of New Entrants
6.2.4 Degree of Rivalry
6.2.5 Threat of Substitutes
6.3 Key Indicators for Demand
6.4 Key Indicators for Price
7 Competitive Landscape
7.1 Supplier Selection
7.2 Key Global Players
7.3 Key Regional Players
7.4 Key Player Strategies
7.5 Company Profiles
7.5.1 Infosys Limited
7.5.1.1 Company Overview
7.5.1.2 Product Portfolio
7.5.1.3 Demographic Reach and Achievements
7.5.1.4 Certifications
7.5.2 Microsoft Corp.
7.5.2.1 Company Overview
7.5.2.2 Product Portfolio
7.5.2.3 Demographic Reach and Achievements
7.5.2.4 Certifications
7.5.3 Cisco Systems, Inc.
7.5.3.1 Company Overview
7.5.3.2 Product Portfolio
7.5.3.3 Demographic Reach and Achievements
7.5.3.4 Certifications
7.5.4 Zoho Corporation
7.5.4.1 Company Overview
7.5.4.2 Product Portfolio
7.5.4.3 Demographic Reach and Achievements
7.5.4.4 Certifications
7.5.5 Wingify Software Pvt. Ltd
7.5.5.1 Company Overview
7.5.5.2 Product Portfolio
7.5.5.3 Demographic Reach and Achievements
7.5.5.4 Certifications
7.5.6 Others

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