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Report

India Shampoo Market Report and Forecast 2025-2034

Market Report I 2025-05-29 I 117 Pages I EMR Inc.

The India shampoo market size was valued at USD 1.20 Billion in 2024. The market is further projected to grow at a CAGR of 4.80% between 2025 and 2034, reaching a value of USD 1.92 Billion by 2034.

The India shampoo market is witnessing a significant shift towards natural and herbal products, driven by increasing awareness about the harmful effects of synthetic chemicals. Herbal shampoos, such as those made with ingredients like amla, bhringraj, and neem, are becoming increasingly popular due to their ability to fortify hair follicles and promote growth. Patanjali, a leading Indian consumer goods company offers a range of natural and herbal shampoos, such as Kesh Kanti and Neem Amla.

Hair health is becoming a major focus in the market, with consumers seeking out products that specifically target hair loss and scalp concerns. Due to the prevalence of hair loss in India and the demand for safe and effective shampoos are on the rise. Himalaya, an Indian herbal and natural health care company, offers a range of shampoos that specifically target hair loss and scalp concerns, such as the Himalaya Anti-Hair Fall Shampoo and the Himalaya Protein Shampoo.

Online channel have emerged as the fastest-growing segment in the market, driven by the convenience and accessibility of online shopping. This trend is particularly prominent among younger consumers, who are more likely to shop online and seek out different hair products. Nykaa, an Indian e-commerce platform, has seen significant growth in the shampoo market.

Medicated shampoos dominate the India shampoo market share as they are formulated to provide relief from scalp conditions and promote scalp health, making them a popular choice for individuals with specific dermatological needs. Non-medicated shampoos in India encompass a wide range of products designed for general hair cleansing and maintenance. These shampoos focus on providing effective cleaning, conditioning, and nourishment. Key players in the medicated segment include Dabur India Ltd., Patanjali, and Unilever; while leading companies in the non-medicated segment are Estee Lauder Companies, Hindustan Unilever Limited, L'Oreal S.A., and Procter & Gamble (P&G).

Market Segmentation

India Shampoo Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

- Medicated

- Non-medicated

Market Breakup by Price Category

- Mass

- Premium

Market Breakup by End User

- Men

- Women

- Kids

Market Breakup by Distribution Channel

- Supermarkets and Hypermarkets

- Convenience Stores

- Drug Stores and Pharmacies

- Online

- Others

Market Breakup by Region

- North India

- East and Central India

- West India

- South India

Competitive Landscape

Market players are focusing on creating products that address diverse hair concerns, offering tailored shampoo formulations, and leveraging digital and social media platforms for consumer engagement and brand loyalty.

- L'Oreal SA

- Unilever Plc

- Johnson & Johnson Consumer Inc.

- Procter and Gamble Company

- Colgate-Palmolive Company

- Dabur India Limited

- Kao Corporation

- Beiersdorf AG

- Oriflame Holding Ag

- Marico Limited

- Others

1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Asia Pacific Shampoo Market Overview
5.1 Key Industry Highlights
5.2 Asia Pacific Shampoo Historical Market (2018-2024)
5.3 Asia Pacific Shampoo Market Forecast (2025-2034)
6 India Shampoo Market Overview
6.1 Key Industry Highlights
6.2 India Shampoo Historical Market (2018-2024)
6.3 India Shampoo Market Forecast (2025-2034)
7 India Shampoo Market by Product Type
7.1 Medicated
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Non-medicated
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
8 India Shampoo Market by Price Category
8.1 Mass
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Premium
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
9 India Shampoo Market by End User
9.1 Men
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Women
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
9.3 Kids
9.3.1 Historical Trend (2018-2024)
9.3.2 Forecast Trend (2025-2034)
10 India Shampoo Market by Distribution Channel
10.1 Supermarkets and Hypermarkets
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 Convenience Stores
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
10.3 Drug Stores and Pharmacies
10.3.1 Historical Trend (2018-2024)
10.3.2 Forecast Trend (2025-2034)
10.4 Online
10.4.1 Historical Trend (2018-2024)
10.4.2 Forecast Trend (2025-2034)
10.5 Others
11 India Shampoo Market by Region
11.1 North India
11.1.1 Historical Trend (2018-2024)
11.1.2 Forecast Trend (2025-2034)
11.2 East and Central India
11.2.1 Historical Trend (2018-2024)
11.2.2 Forecast Trend (2025-2034)
11.3 West India
11.3.1 Historical Trend (2018-2024)
11.3.2 Forecast Trend (2025-2034)
11.4 South India
11.4.1 Historical Trend (2018-2024)
11.4.2 Forecast Trend (2025-2034)
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter's Five Forces Analysis
12.2.1 Supplier's Power
12.2.2 Buyer's Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Value Chain Analysis
14 Trade Data Analysis (HS Code - 33510)
14.1 Major Exporting Countries
14.1.1 By Value
14.1.2 By Volume
14.2 Major Importing Countries
14.2.1 By Value
14.2.2 By Volume
15 Competitive Landscape
15.1 Supplier Selection
15.2 Key Global Players
15.3 Key Regional Players
15.4 Key Player Strategies
15.5 Company Profiles
15.5.1 L'Oreal SA
15.5.1.1 Company Overview
15.5.1.2 Product Portfolio
15.5.1.3 Demographic Reach and Achievements
15.5.1.4 Certifications
15.5.2 Unilever Plc
15.5.2.1 Company Overview
15.5.2.2 Product Portfolio
15.5.2.3 Demographic Reach and Achievements
15.5.2.4 Certifications
15.5.3 Johnson & Johnson Consumer Inc.
15.5.3.1 Company Overview
15.5.3.2 Product Portfolio
15.5.3.3 Demographic Reach and Achievements
15.5.3.4 Certifications
15.5.4 Procter and Gamble Company
15.5.4.1 Company Overview
15.5.4.2 Product Portfolio
15.5.4.3 Demographic Reach and Achievements
15.5.4.4 Certifications
15.5.5 Colgate-Palmolive Company
15.5.5.1 Company Overview
15.5.5.2 Product Portfolio
15.5.5.3 Demographic Reach and Achievements
15.5.5.4 Certifications
15.5.6 Dabur India Limited
15.5.6.1 Company Overview
15.5.6.2 Product Portfolio
15.5.6.3 Demographic Reach and Achievements
15.5.6.4 Certifications
15.5.7 Kao Corporation
15.5.7.1 Company Overview
15.5.7.2 Product Portfolio
15.5.7.3 Demographic Reach and Achievements
15.5.7.4 Certifications
15.5.8 Beiersdorf AG
15.5.8.1 Company Overview
15.5.8.2 Product Portfolio
15.5.8.3 Demographic Reach and Achievements
15.5.8.4 Certifications
15.5.9 Oriflame Holding Ag
15.5.9.1 Company Overview
15.5.9.2 Product Portfolio
15.5.9.3 Demographic Reach and Achievements
15.5.9.4 Certifications
15.5.10 Marico Limited
15.5.10.1 Company Overview
15.5.10.2 Product Portfolio
15.5.10.3 Demographic Reach and Achievements
15.5.10.4 Certifications
15.5.11 Others

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