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Report
India Quinoa Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Market Report I 2023-11-02 I 116 Pages I IMARC Group
The India quinoa market size reached 62,263 Tons in 2022. Looking forward, IMARC Group expects the market to reach 232,991 Tons by 2028, exhibiting a growth rate (CAGR) of 24.6% during 2022-2028.
Quinoa refers to a whole grain crop, belonging to the Amaranth family, which produces edible seeds and leaves. It is a gluten-free food product containing a high amount of zinc, iron, fibers, antioxidants, vitamin B and E, etc. Quinoa aids in reducing the risk of cardiovascular diseases, improving metabolism, controlling high blood pressure levels, enhancing skin health, maintaining blood sugar, etc. In India, it is widely adopted across diverse sectors, including food and beverages, cosmetics, pharmaceuticals, animal feed, etc.
The rising consumer health concerns towards the high prevalence of numerous lifestyle diseases, including diabetes, obesity, cardiovascular ailments, gastrointestinal disorders, etc., are primarily driving the demand for quinoa in the country. Furthermore, the growing consumer awareness towards numerous health benefits of quinoa in maintaining blood cholesterol, improving immunity, promoting healthy gut microbes, and managing hypertension, is also propelling the market growth. Additionally, the increasing adoption of healthy dietary patterns is further augmenting the consumption of low-calorie and gluten-free products, such as quinoa. Apart from this, the rising popularity of western food trends in India has led to the wide availability of quinoa-based bread, pasta, noodles, cookies, etc. Moreover, the hectic consumer work schedules and sedentary lifestyles are catalyzing the demand for convenient and ready-to-eat food options, including quinoa-based muesli and flakes. Besides this, the expanding cosmetic and personal grooming sector in India is further bolstering the utilization of quinoa for dark spot reduction, skin rejuvenation, acne treatment, etc. Additionally, the Indian government has introduced numerous initiatives for promoting the cultivation of drought-tolerant and sustainable crops, such as quinoa, which will further continue to drive the market growth in the coming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the India quinoa market report, along with forecasts at the country and state levels from 2023-2028. Our report has categorized the market based on source, product type, end use, application and distribution channel.
Breakup by Source:
Organic
Conventional
Breakup by Product Type:
Red Quinoa
Black Quinoa
White Quinoa
Others
Breakup by End Use:
Ingredient
Packaged Food
Breakup by Application:
Food and Beverages
Cosmetics
Pharmaceuticals
Animal Feed
Others
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Traditional Retail Stores
Convenience Stores
Online
Others
Breakup by State:
Rajasthan
Andhra Pradesh
Uttar Pradesh
Maharashtra
Himachal Pradesh
Tamil Nadu
Madhya Pradesh
Uttarakhand
Haryana
Others
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Agrophilia, Kilaru Naturals Private Limited, KRBL Limited, Organic India Private Limited, Queens Quinoa, Quessentials Private Limited, Rapid Organic Pvt. Ltd, Shubhlaxmi Industries and True Elements.
Key Questions Answered in This Report:
How has the India quinoa market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the India quinoa market?
What are the key regional markets?
What is the breakup of the market based on the source?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the end use?
What is the breakup of the market based on the application?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the India quinoa market and who are the key players?
What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1Objectives of the Study
2.2Stakeholders
2.3Data Sources
2.3.1Primary Sources
2.3.2Secondary Sources
2.4Market Estimation
2.4.1Bottom-Up Approach
2.4.2Top-Down Approach
2.5Forecasting Methodology
3 Executive Summary
4 Introduction
4.1Overview
4.2Key Industry Trends
5 India Quinoa Market
5.1Market Overview
5.2Market Performance
5.2.1 Volume Trends
5.2.2 Value Trends
5.3Impact of COVID-19
5.4Market Forecast
5.4.1 Volume Trends
5.4.2 Value Trends
5.5Area Under Cultivation
5.6Export Trends
6 Market Breakup by Source
6.1Organic
6.1.1 Market Trends
6.1.2 Market Forecast
6.2Conventional
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Product Type
7.1Red Quinoa
7.1.1 Market Trends
7.1.2 Market Forecast
7.2Black Quinoa
7.2.1 Market Trends
7.2.2 Market Forecast
7.3White Quinoa
7.3.1 Market Trends
7.3.2 Market Forecast
7.4Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by End Use
8.1Ingredient
8.1.1 Market Trends
8.1.2 Market Forecast
8.2Packaged Food
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Application
9.1Food and Beverages
9.1.1 Market Trends
9.1.2 Market Forecast
9.2Cosmetics
9.2.1 Market Trends
9.2.2 Market Forecast
9.3Pharmaceuticals
9.3.1 Market Trends
9.3.2 Market Forecast
9.4Animal Feed
9.4.1 Market Trends
9.4.2 Market Forecast
9.5Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Distribution Channel
10.1Supermarkets and Hypermarkets
10.1.1 Market Trends
10.1.2 Market Forecast
10.2Traditional Retail Stores
10.2.1 Market Trends
10.2.2 Market Forecast
10.3Convenience Stores
10.3.1 Market Trends
10.3.2 Market Forecast
10.4Online
10.4.1 Market Trends
10.4.2 Market Forecast
10.5Others
10.5.1 Market Trends
10.5.2 Market Forecast
11 Market Breakup by State
11.1Rajasthan
11.1.1 Market Trends
11.1.2 Market Forecast
11.2Andhra Pradesh
11.2.1 Market Trends
11.2.2 Market Forecast
11.3Uttar Pradesh
11.3.1 Market Trends
11.3.2 Market Forecast
11.4Maharashtra
11.4.1 Market Trends
11.4.2 Market Forecast
11.5Himachal Pradesh
11.5.1 Market Trends
11.5.2 Market Forecast
11.6Tamil Nadu
11.6.1 Market Trends
11.6.2 Market Forecast
11.7Madhya Pradesh
11.7.1 Market Trends
11.7.2 Market Forecast
11.8Uttarakhand
11.8.1 Market Trends
11.8.2 Market Forecast
11.9Haryana
11.9.1 Market Trends
11.9.2 Market Forecast
11.10Others
11.10.1 Market Trends
11.10.2 Market Forecast
12 SWOT Analysis
12.1Overview
12.2Strengths
12.3Weaknesses
12.4Opportunities
12.5Threats
13 Value Chain Analysis
13.1Overview
13.2Input Supplier
13.3Farmers
13.4Village Traders/ Commission Agent/ Private Aggregators
13.5Government
13.6Distributors
13.7Exporters
13.8Retailers
13.9End Users
14 Porters Five Forces Analysis
14.1Overview
14.2Bargaining Power of Buyers
14.3Bargaining Power of Suppliers
14.4Degree of Competition
14.5Threat of New Entrants
14.6Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1Market Structure
16.2Key Players
16.3Profiles of Key Players
16.3.1Agrophilia
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.2Kilaru Naturals Private Limited
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.2.3 Financials
16.3.3KRBL Limited
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.3.3 Financials
16.3.4Organic India Private Limited
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.4.3 Financials
16.3.5Queens Quinoa
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.5.3 Financials
16.3.6Quessentials Private Limited
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.6.3 Financials
16.3.7Rapid Organic Pvt. Ltd
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.7.3 Financials
16.3.8Shubhlaxmi Industries
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.9True Elements
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
Figure 1: India: Quinoa Market: Major Drivers and Challenges
Figure 2: India: Quinoa Market: Production Volume (in Tons), 2017-2022
Figure 3: India: Quinoa Market Forecast: Production Volume (in Tons), 2023-2028
Figure 4: India: Quinoa Market: Consumption Volume (in Tons), 2017-2022
Figure 5: India: Quinoa Market Forecast: Consumption Volume (in Tons), 2023-2028
Figure 6: India: Quinoa Market: Consumption Value (in INR Crore), 2017-2022
Figure 7: India: Quinoa Market Forecast: Consumption Value (in INR Crore), 2023-2028
Figure 8: India: Quinoa Market: Area Under Cultivation (in Hectare), 2017-2022
Figure 9: India: Quinoa Market (Area Under Cultivation): Breakup by State (in %), 2022
Figure 10: India: Quinoa Market: Export Volume (in Tons), 2017-2022
Figure 11: India: Quinoa Market: Export Value (in INR Lakh), 2017-2022
Figure 12: India: Quinoa Market: Breakup by Source (in %), 2022
Figure 13: India: Quinoa Market: Breakup by Product Type (in %), 2022
Figure 14: India: Quinoa Market: Breakup by End Use (in %), 2022
Figure 15: India: Quinoa Market: Breakup by Application (in %), 2022
Figure 16: India: Quinoa Market: Breakup by Distribution Channel (in %), 2022
Figure 17: India: Quinoa Market: Breakup by State (in %), 2022
Figure 18: India: Quinoa (Organic) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 19: India: Quinoa (Organic) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 20: India: Quinoa (Conventional) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 21: India: Quinoa (Conventional) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 22: India: Quinoa (Red) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 23: India: Quinoa (Red) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 24: India: Quinoa (Black) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 25: India: Quinoa (Black) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 26: India: Quinoa (White) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 27: India: Quinoa (White) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 28: India: Quinoa (Other Product Types) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 29: India: Quinoa (Other Product Types) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 30: India: Quinoa (Ingredient) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 31: India: Quinoa (Ingredient) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 32: India: Quinoa (Packaged Food) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 33: India: Quinoa (Packaged Food) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 34: India: Quinoa (Food and Beverages) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 35: India: Quinoa (Food and Beverages) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 36: India: Quinoa (Cosmetics) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 37: India: Quinoa (Cosmetics) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 38: India: Quinoa (Pharmaceuticals) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 39: India: Quinoa (Pharmaceuticals) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 40: India: Quinoa (Animal Feed) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 41: India: Quinoa (Animal Feed) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 42: India: Quinoa (Other Applications) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 43: India: Quinoa (Other Applications) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 44: India: Quinoa (Supermarkets and Hypermarkets) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 45: India: Quinoa (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 46: India: Quinoa (Traditional Retail Stores) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 47: India: Quinoa (Traditional Retail Stores) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 48: India: Quinoa (Convenience Stores) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 49: India: Quinoa (Convenience Stores) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 50: India: Quinoa (Online) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 51: India: Quinoa (Online) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 52: India: Quinoa (Other Distribution Channels) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 53: India: Quinoa (Other Distribution Channels) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 54: Rajasthan: Quinoa Market: Production Volume (in Tons), 2017 & 2022
Figure 55: Rajasthan: Quinoa Market Forecast: Production Volume (in Tons), 2023-2028
Figure 56: Andhra Pradesh: Quinoa Market: Production Volume (in Tons), 2017 & 2022
Figure 57: Andhra Pradesh: Quinoa Market Forecast: Production Volume (in Tons), 2023-2028
Figure 58: Uttar Pradesh: Quinoa Market: Production Volume (in Tons), 2017 & 2022
Figure 59: Uttar Pradesh: Quinoa Market Forecast: Production Volume (in Tons), 2023-2028
Figure 60: Maharashtra: Quinoa Market: Production Volume (in Tons), 2017 & 2022
Figure 61: Maharashtra: Quinoa Market Forecast: Production Volume (in Tons), 2023-2028
Figure 62: Himachal Pradesh: Quinoa Market: Production Volume (in Tons), 2017 & 2022
Figure 63: Himachal Pradesh: Quinoa Market Forecast: Production Volume (in Tons), 2023-2028
Figure 64: Tamil Nadu: Quinoa Market: Production Volume (in Tons), 2017 & 2022
Figure 65: Tamil Nadu: Quinoa Market Forecast: Production Volume (in Tons), 2023-2028
Figure 66: Madhya Pradesh: Quinoa Market: Production Volume (in Tons), 2017 & 2022
Figure 67: Madhya Pradesh: Quinoa Market Forecast: Production Volume (in Tons), 2023-2028
Figure 68: Uttarakhand: Quinoa Market: Production Volume (in Tons), 2017 & 2022
Figure 69: Uttarakhand: Quinoa Market Forecast: Production Volume (in Tons), 2023-2028
Figure 70: Haryana: Quinoa Market: Production Volume (in Tons), 2017 & 2022
Figure 71: Haryana: Quinoa Market Forecast: Production Volume (in Tons), 2023-2028
Figure 72: Others: Quinoa Market: Production Volume (in Tons), 2017 & 2022
Figure 73: Others: Quinoa Market Forecast: Production Volume (in Tons), 2023-2028
Figure 74: India: Quinoa Market: State Wise Yield (in Tons/Hectare), 2022
Figure 75: India: Quinoa Industry: SWOT Analysis
Figure 76: India: Quinoa Industry: Value Chain Analysis
Figure 77: India: Quinoa Industry: Porter's Five Forces Analysis
Figure 78: India: Quinoa Industry: Average Prices (in INR/Ton), 2017-2022
Table 1: India: Quinoa Market: Key Industry Highlights, 2022 and 2028
Table 2: India: Quinoa Market Forecast: Breakup by Source (in INR Crore), 2023-2028
Table 3: India: Quinoa Market Forecast: Breakup by Product Type (in INR Crore), 2023-2028
Table 4: India: Quinoa Market Forecast: Breakup by End Use (in INR Crore), 2023-2028
Table 5: India: Quinoa Market Forecast: Breakup by Application (in INR Crore), 2023-2028
Table 6: India: Quinoa Market Forecast: Breakup by Distribution Channel (in INR Crore), 2023-2028
Table 7: India: Quinoa Market Forecast: Breakup by State (in Tons), 2023-2028
Table 8: India: Quinoa Market: Competitive Structure
Table 9: India: Quinoa Market: Key Players
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