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India Professional Digital Camera Market Assessment, By Category [DSLR, DSLM, Compact, Camcorders, Lenses], By Type [Full Frame, APS-C, Micro 4/3], By Distribution Channel [Online, Offline], By Region; Opportunities and Forecast, FY2017-FY2031F
Market Report I 2024-04-19 I 114 Pages I Market Xcel - Markets and Data
India Professional Digital Camera Market value size will reach at USD 936.28 million in FY2030 at CAGR of 12.35% during the forecast period. The market is growing steadily due to the increasing demand for high-quality photography and videography. The market is primarily driven by professional photographers, videographers, and filmmakers who required advanced features such as high-resolution sensors, low-light photography, interchangeable lenses, and manual controls to capture high-quality images and videos. Apart from this, increasing popularity of social media platforms and the rise of digital marketing led to a surge in demand for high-quality visual content.
Increasing Demand for Mirrorless Cameras
Mirrorless cameras are gaining popularity among professional photographers in India, largely due to their compact size, ease of use, superior image quality, video capabilities, affordability, and popularity among professional photographers. In recent years, the market observed sudden paradigm shift towards mirrorless cameras from digital SLR cameras (DSLR) and have managed to grab majority market share in short time. This is being driven by leading market players shifting focus in production of more mirrorless cameras than DSLRs amid the growing preference of end-users towards these cameras.
Growing Inclination of Content Creators Towards Hybrid Cameras
Hybrid cameras, also known as Mirrorless interchangeable-lens cameras (MILCs), have gained immense popularity among vloggers, content creators, and social media influencers who seek a camera that is portable, lightweight, and delivers exceptional image and video quality. The emergence of social media platforms such as Instagram, YouTube, and TikTok has amplified the need for cameras that can capture high-quality content for these platforms.
COVID-19 Impact
The COVID-19 pandemic has had a significant impact on the Indian economy, including the professional digital camera market. Due to the nationwide lockdown and restrictions on movement and gatherings, many photography projects, events, and shoots were postponed or cancelled. As a result, the demand for professional digital cameras decreased significantly. In addition, the closure of multi brand stores and showrooms also affected the market as it became difficult for photographers and enthusiasts to access cameras and related equipment. However, online sales of professional digital cameras increased as many people shifted to online shopping during the pandemic.
The pandemic affected the supply chain network drastically which heavily restrict the import of cameras and led to an increase in the prices of professional digital cameras in India as there is no manufacturing facility for cameras in India. Despite the challenges, in post COVID scenario, the professional digital camera market in India is recovering in the coming years as the situation normalizes and the demand for high-quality content and digital photography increases. In this report, India Professional Digital Camera Market has been segmented into the following categories:
1. India Professional Digital Camera Market, By Category
1.1. DSLR
1.2. DSLM (Mirrorless)
1.3. Compact
1.4. Camcorders
1.5. Lenses
2. India Professional Digital Camera Market, By Type
2.1. Full frame
2.2. APS-C
2.3. Micro 4/3
3. India Professional Digital Camera Market, By Distribution Channel
3.1. Online
3.2. Offline
3.2.1. Brand Stores/Kiosks
3.2.2. Multi-Brand Stores
3.2.3. Others
4. India Professional Digital Camera Market, By Region
4.1. Metro Cities
4.2. Non-Metro Cities
4.2.1. Tier 1 Cities
4.2.2. Tier 2 Cities
4.2.3. Tier 3 Cities
4.2.4. Tier 4 Cities
Key Players Landscape and Outlook
To expand the market share and profitability, several businesses are focusing on strategic collaboration projects. However, the mid-size and small businesses are leveraging the expansion capabilities on gaining new contracts and tapping into new markets as result of technical improvements and product innovations.
The market is highly competitive with key players involving Canon India Pvt. Ltd., Nikon India Pvt. Ltd., Sony India Pvt. Ltd., Panasonic Life Solutions India Pvt. Ltd., Fujifilm India Pvt. Ltd.
- In February 2023, Canon unveiled the EOS R8, a new entry-level full-frame camera and the EOS R50, a new APS-C mirrorless camera that will replace the EOS M50 Mark II. Both cameras feature many of the robust video and still shooting features of the EOS R6 Mark II, including Canon Log 3 and up to 40 frames per second continuous shooting.
- In January 2023, Panasonic has introduced the Lumix S5II and S5IIX cameras in India. A freshly created 24.2-megapixel 35mm full-frame CMOS sensor along with PDAF is featured in the new hybrid mirrorless cameras (Phase Detection Auto-Focus). In order to achieve high resolution, natural description, and around 2x faster signal processing for high bit-rate video recording, the image engine has also undergone recent development.
- In October 2022, Nikon India launched firmware version 3.00 for flagship full frame mirrorless camera Nikon Z9. Firmware version 3.00 further enhances the Z9, offering exciting new features related to both video and still functions, as well as improved operability and display features that respond to user needs.
Key Players Operating in India Professional Digital Camera Market
- Canon India Pvt. Ltd.
- Nikon India Pvt. Ltd.
- Sony India Pvt. Ltd.
- Panasonic Life Solutions Pvt. Ltd.
- Fujifilm India Pvt. Ltd.
- FCE Lifestyles Pvt Ltd. (Leica India)
- OM Digital Solutions Corporation (Olympus Corporation)
- Kodak India Pvt Ltd (Eastman Kodak Company)
- Pentax Ricoh Imaging Company Ltd.
Key Benefits of Buying This Report
Market Xcel reports are based on qualitative and quantitative data collected through 'on-ground' primary research interventions. Based on our in-depth research, our reports can also provide granular city/state level market size data. The report includes deeper actionable insights provided by the industry experts & Key Opinion Leaders thus offering cutting-edge business solutions. The forecast data included in the report is based on 'Drivers based forecasting' technique ensuring accurate decoding of the future.
1. Research Methodology
2. Product Overview
3. Impact of COVID-19 on India Professional Digital Camera Market
4. Voice of Customer
4.1. Respondents' Demographics
4.2. Brand Ownership and Loyalty
4.3. Factors Considered For Purchase Decision
4.3.1. Price Preference
4.3.2. Brand Model Preference
4.3.3. Professional Need
4.3.4. Reviews and Recommendations
4.4. Buying Behaviour Analysis
4.4.1. Intent of Future Purchase
4.4.2. Preferred Camera Features
4.4.3. Preferred Channel of Purchase
4.4.4. Frequency of Purchase
5. Executive Summary
6. India Professional Digital Camera Market Outlook, FY2017-FY2031F
6.1. Market Size and Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Category
6.2.1.1. DSLR
6.2.1.2. DSLM
6.2.1.3. Compact
6.2.1.4. Camcorder
6.2.1.5. Lenses
6.2.2. By Type
6.2.2.1. Full Frame
6.2.2.2. APS-C
6.2.2.3. Micro 4/3
6.2.3. By Distribution Channel
6.2.3.1. Online
6.2.3.2. Offline
6.2.3.2.1. Brand Stores/Kiosks
6.2.3.2.2. Multi-Brand Stores
6.2.3.2.3. Others
6.2.4. By Region
6.2.4.1. Metro Cities
6.2.4.2. Non-Metro Cities
6.2.4.2.1. Tier 1 Cities
6.2.4.2.2. Tier 2 Cities
6.2.4.2.3. Tier 3 Cities
6.2.4.2.4. Tier 4 Cities
6.2.5. City Specific Camera Sales Volume
7. India Professional Digital Camera Market Mapping FY2023
7.1. By Category
7.2. By Type
7.3. By Distribution Channel
7.4. By Region
8. Pricing Analysis of Top Five Companies
9. Retailer SKU Analysis
10. Macro-Economic Environment and Industry Structure Analysis
10.1. Value Chain Analysis
10.2. Demand Supply Analysis
10.3. Import Export Analysis
10.4. Porter's Five Force Analysis
10.4.1. Threat of New Entrants
10.4.2. Threat of Substitutes
10.4.3. Competitive Rivalry
10.4.4. Bargaining Power of Suppliers
10.4.5. Bargaining Power of Consumer
11. Market Dynamics
11.1. Key Trends and Developments
11.2. Growth Drivers
11.3. Growth Inhibitors
12. Case Studies
13. Competitive Landscape
13.1. Competition Matrix of Market Leaders
13.1.1. SWOT Analysis-Canon India Private Limited
13.1.2. SWOT Analysis-Nikon India Private Limited
13.1.3. SWOT Analysis-Sony India Private Limited
13.1.4. SWOT Analysis-Fujifilm India Private Limited
13.1.5. SWOT Analysis-Panasonic Life Solutions India Private Limited
13.2. Revenues of Market Leaders (in USD Million, FY2022)
13.3. Collaboration and Partnership
14. Competition Outlook
14.1. Canon India Pvt Ltd.
14.1.1. Company Details
14.1.2. Key Market Focus & Geographical Presence
14.1.3. Recent Developments
14.2. Panasonic Life Solutions India Pvt. Ltd.
14.3. Nikon India Pvt Ltd
14.4. Sony India Private Limited
14.5. Fujifilm India Private Limited
14.6. FCE Lifestyles Pvt Ltd. (Leica India)
14.7. OM Digital Solutions Corporation (Olympus Corporation)
14.8. Kodak India Pvt Ltd (Eastman Kodak Company)
14.9. Pentax Ricoh Imaging Company, Ltd.
15. Strategic Recommendations
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