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Report
India Probiotic Drinks Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Market Report I 2023-05-29 I 133 Pages I IMARC Group
Market Overview:
The India probiotic drinks market size reached INR 955 Million in 2022. Looking forward, IMARC Group expects the market to reach INR 2,782 Million by 2028, exhibiting a growth rate (CAGR) of 20.1% during 2023-2028. The rising consumer health consciousness, the increasing awareness of numerous associated benefits of probiotic drinks, and improving consumer living standards represent some of the key factors driving the market.
Probiotic drinks are functional drinks that contain particular microorganisms that assist in maintaining gut health. The probiotic culture of microbes is combined with water, sugar, herbal, or fruit extracts and then subjected to bio-fermentation during manufacturing. Probiotic drinks help enhance digestive health, promote weight loss, and improve immune function by encouraging a healthy balance of gut bacteria. In addition, these beverages are useful in preventing various gastrointestinal disorders, such as constipation, irritable bowel syndrome, diarrhea, and more. Probiotic drinks are becoming increasingly popular among health-conscious consumers who are looking for natural ways to maintain their health. They are widely available in supermarkets, health food stores, and online retailers in a variety of flavors and formulations to suit different tastes and preferences.
India Probiotic Drinks Market Trends:
The demand for probiotic drinks in India is primarily driven by the increasing prevalence of gastrointestinal disorders resulting from the changing dietary patterns and unhealthy food habits of the masses. Additionally, the growing health consciousness among consumers and the increasing awareness of the associated benefits of probiotic drinks in promoting gut health are further propelling the market growth. The rise in urbanization and the improving living standards of consumers are also contributing to the adoption of functional, ready-to-drink beverages. Moreover, consumers are shifting their preferences from high-calorie, carbonated beverages to healthier, functional ones, thus further boosting demand for probiotic drinks in the country. Key players in the market are focusing on introducing probiotic drinks in exotic flavors and attractive packaging, which is acting as a significant growth-inducing factor. These manufacturers are also adopting several promotional activities through traditional retail and e-commerce platforms to expand their consumer base. Furthermore, the introduction of dairy-, allergen-, lactose-, and sugar-free formulations is further strengthening the demand for probiotic drinks in the country. Besides, the rising consumer concerns about the high prevalence of numerous gastrointestinal ailments are driving the market further. The increasing elderly population, who are more susceptible to chronic gastrointestinal ailments, is a significant driving factor driving the growth of the probiotics market. The shift in consumer preferences from high-calorie diets to functional foods and beverages is fueling the demand for probiotics. Additionally, the rise in the number of working women and the growing focus on women's health are accelerating the use of specialized probiotics like L. acidophilus, L. rhamnosus, and Bifidobacterium.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India probiotic drinks market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on product type, flavor, packaging type and distribution channel.
Product Type Insights:
Dairy-Based
Plant-Based
The report has provided a detailed breakup and analysis of the probiotic drinks market based on the product type. This includes dairy-based and plant-based.
Flavor Insights:
Strawberry
Vanilla
Mango
Others
The report has provided a detailed breakup and analysis of the probiotic drinks market based on the flavor. This includes strawberry, vanilla, mango, and others.
Packaging Type Insights:
Plastic Bottles
Glass Bottles
Others
The report has provided a detailed breakup and analysis of the probiotic drinks market based on the packaging type. This includes plastic bottles, glass bottles, and others.
Distribution Channel Insights:
Convenience Stores
Supermarkets and Hypermarkets
Specialty Stores
Online
Others
A detailed breakup and analysis of the probiotic drinks market based on the distribution channel have also been provided in the report. This includes convenience stores, supermarkets and hypermarkets, specialty stores, online, and others.
Regional Insights:
North India
West and Central India
South India
East India
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India.
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the India probiotic drinks market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Gujarat Cooperative Milk Marketing Federation, Mother Dairy Fruits and Vegetables Pvt. Ltd., and Yakult (Danone India Pvt. Ltd.). Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Key Questions Answered in This Report:
What was the size of the India probiotic drinks market in 2022?
What is the expected growth rate of the India probiotic drinks market during 2023-2028?
What are the key factors driving the India probiotic drinks market?
What has been the impact of COVID-19 on the India probiotic drinks market?
What is the breakup of the India probiotic drinks market based on the product type?
What is the breakup of the India probiotic drinks market based on the flavor?
What is the breakup of the India probiotic drinks market based on the packaging type?
What is the breakup of the India probiotic drinks market based on the distribution channel?
What are the key regions in the India probiotic drinks market?
Who are the key players/companies in the India probiotic drinks market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Probiotic Drinks Market
5.1 Market Overview
5.2 Market Performance
5.2.1 Value Trends
5.2.2 Volume Trends
5.3 Impact of COVID-19
5.4 Market Breakup by Product Type
5.5 Market Breakup by Flavor
5.6 Market Breakup by Packaging Type
5.7 Market Breakup by Distribution Channel
5.8 Market Breakup by Region
5.9 Market Forecast
6 Market Breakup by Product Type
6.1 Dairy-Based
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Plant-Based
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Flavor
7.1 Strawberry
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Vanilla
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Mango
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Packaging Type
8.1 Plastic Bottles
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Glass Bottles
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Others
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Convenience Stores
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Supermarkets and Hypermarkets
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Specialty Stores
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Online
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Region
10.1 North India
10.1.1 Market Trends
10.1.2 Market Breakup by States
10.1.3 Market Forecast
10.2 West and Central India
10.2.1 Market Trends
10.2.2 Market Breakup by States
10.2.3 Market Forecast
10.3 South India
10.3.1 Market Trends
10.3.2 Market Breakup by States
10.3.3 Market Forecast
10.4 East India
10.4.1 Market Trends
10.4.2 Market Breakup by States
10.4.3 Market Forecast
11 SWOT Analysis
11.1 Strengths
11.2 Weaknesses
11.3 Opportunities
11.4 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profile of Key Players
15.3.1 Gujarat Cooperative Milk Marketing Federation
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.2 Mother Dairy Fruits and Vegetables Pvt. Ltd.
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 Yakult (Danone India Pvt. Ltd.)
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
Figure 1: India: Probiotic Drinks Market: Major Drivers and Challenges
Figure 2: India: Probiotic Drinks Market: Sales Value (in Million INR), 2017-2022
Figure 3: India: Probiotic Drinks Market: Sales Volume (in '000 Kg), 2017-2022
Figure 4: India: Probiotic Drinks Market: Breakup by Product Type (in %), 2022
Figure 5: India: Probiotic Drinks Market: Breakup by Flavor (in %), 2022
Figure 6: India: Probiotic Drinks Market: Breakup by Packaging Type (in %), 2022
Figure 7: India: Probiotic Drinks Market: Breakup by Distribution Channel (in %), 2022
Figure 8: India: Probiotic Drinks Market: Breakup by Region (in %), 2022
Figure 9: India: Probiotic Drinks Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 10: India: Probiotic Drinks Market Forecast: Sales Volume (in '000 KG), 2023-2028
Figure 11: India: Probiotic Drinks (Dairy-Based) Market: Sales Value (in Million INR), 2017 & 2022
Figure 12: India: Probiotic Drinks (Dairy-Based) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 13: India: Probiotic Drinks (Plant-Based) Market: Sales Value (in Million INR), 2017 & 2022
Figure 14: India: Probiotic Drinks (Plant-Based) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 15: India: Probiotic Drinks (Plastic Bottles) Market: Sales Value (in Million INR), 2017 & 2022
Figure 16: India: Probiotic Drinks (Plastic Bottles) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 17: India: Probiotic Drinks (Glass Bottles) Market: Sales Value (in Million INR), 2017 & 2022
Figure 18: India: Probiotic Drinks (Glass Bottles) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 19: India: Probiotic Drinks (Other Packaging Types) Market: Sales Value (in Million INR), 2017 & 2022
Figure 20: India: Probiotic Drinks (Other Packaging Types) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 21: India: Probiotic Drinks (Convenience Stores) Market: Sales Value (in Million INR), 2017 & 2022
Figure 22: India: Probiotic Drinks (Convenience Stores) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 23: India: Probiotic Drinks (Supermarkets and Hypermarkets) Market: Sales Value (in Million INR), 2017 & 2022
Figure 24: India: Probiotic Drinks (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 25: India: Probiotic Drinks (Specialty Stores) Market: Sales Value (in Million INR), 2017 & 2022
Figure 26: India: Probiotic Drinks (Specialty Stores) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 27: India: Probiotic Drinks (Online) Market: Sales Value (in Million INR), 2017 & 2022
Figure 28: India: Probiotic Drinks (Online) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 29: India: Probiotic Drinks (Other Distribution Channels) Market: Sales Value (in Million INR), 2017 & 2022
Figure 30: India: Probiotic Drinks (Other Distribution Channels) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 31: North India: Probiotic Drinks Market: Sales Value (in Million INR), 2017 & 2022
Figure 32: North India: Probiotic Drinks Market: Breakup by States (in %), 2022
Figure 33: North India: Probiotic Drinks Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 34: West and Central India: Probiotic Drinks Market: Sales Value (in Million INR), 2017 & 2022
Figure 35: West and Central India: Probiotic Drinks Market: Breakup by States (in %), 2022
Figure 36: West and Central India: Probiotic Drinks Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 37: South India: Probiotic Drinks Market: Sales Value (in Million INR), 2017 & 2022
Figure 38: South India: Probiotic Drinks Market: Breakup by States (in %), 2022
Figure 39: South India: Probiotic Drinks Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 40: East India: Probiotic Drinks Market: Sales Value (in Million INR), 2017 & 2022
Figure 41: East India: Probiotic Drinks Market: Breakup by States (in %), 2022
Figure 42: East India: Probiotic Drinks Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 43: India: Probiotic Drinks Industry: SWOT Analysis
Figure 44: India: Probiotic Drinks Industry: Value Chain Analysis
Figure 45: India: Probiotic Drinks Industry: Porter's Five Forces Analysis
Table 1: India: Probiotic Drinks Market: Key Industry Highlights, 2022 and 2028
Table 2: India: Probiotic Drinks Market: Breakup by Product Type (in Million INR), 2017 & 2022
Table 3: India: Probiotic Drinks Market Forecast: Breakup by Product Type (in Million INR), 2023-2028
Table 4: India: Probiotic Drinks Market: Breakup by Flavor (in Million INR), 2017 & 2022
Table 5: India: Probiotic Drinks Market Forecast: Breakup by Flavor (in Million INR), 2023-2028
Table 6: India: Probiotic Drinks Market: Breakup by Packaging Type (in Million INR), 2017 & 2022
Table 7: India: Probiotic Drinks Market Forecast: Breakup by Packaging Type (in Million INR), 2023-2028
Table 8: India: Probiotic Drinks Market: Breakup by Distribution Channel (in Million INR), 2017 & 2022
Table 9: India: Probiotic Drinks Market Forecast: Breakup by Distribution Channel (in Million INR), 2023-2028
Table 10: India: Probiotic Drinks Market: Breakup by Region (in Million INR), 2017 & 2022
Table 11: India: Probiotic Drinks Market Forecast: Breakup by Region (in Million INR), 2023-2028
Table 12: India: Probiotic Drinks Market: Key Price Indicators
Table 13: India: Probiotic Drinks Market Structure
Table 14: India: Probiotic Drinks Market: Key Players
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