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Report
India Online Grocery Market Report and Forecast 2024-2032
Market Report I 2024-01-16 I 172 Pages I EMR Inc.
India Online Grocery Market Report and Forecast 2024-2032
Market Outlook
According to the report by Expert Market Research (EMR), the India online grocery market reached a value of USD 4.8 billion in 2023. Aided by the rapid urbanisation, burgeoning internet penetration, and an upsurge in the adoption of smartphones, the market is expected to show steady growth by 2032.
The online grocery space in India has transformed the traditional grocery shopping model. It offers consumers the luxury to choose from an array of products at the tip of their fingers and get them delivered right at their doorstep. This segment has seen tremendous growth due to its sheer convenience, discounts, variety, and the ability to compare products and prices from different vendors within seconds.
Driving the India online grocery market growth is the ever-increasing penetration of the internet in Indian households. The past decade has witnessed a dramatic surge in internet users, predominantly due to affordable data plans and a rising number of smartphone users. Coupled with the ongoing pandemic situation, even the older generation, who once showed reluctance towards online shopping, have now started to embrace this new mode of grocery shopping, given the safety it ensures.
The demographic dividend further poses a positive impact in the India online grocery market outlook. The country boasts a vast pool of millennials and Gen Z populations who are tech-savvy and prioritise convenience. Their inclination towards a fast-paced life has propelled the demand for online grocery platforms that cater to their needs instantaneously.
In tandem with the changing consumer dynamics, the role of technological advancements in this domain cannot be underscored. India online grocery market analysis suggests that Artificial Intelligence (AI) and Machine Learning (ML) are revolutionising the user experience. Personalised shopping recommendations based on browsing history and past purchases, price drop notifications, and real-time inventory management are just a few of the many tech-driven features enhancing user experience.
The online grocery segment in India also owes its escalation to diverse payment options. With the advent of digital wallets, UPIs (Unified Payments Interface), and easy EMI options, consumers find it more convenient to shop online. The government's push towards a digital India and financial inclusivity further supports this shift.
Moreover, the push for localisation is evident. Recognising the potential in smaller towns, companies are increasingly localising app interfaces, introducing regional languages, and ensuring a mix of local brands and products to cater to the distinct preferences of these areas.
Market Segmentation
The market can be divided based on category, average spend per transaction (in rupees), platform, payment method, and region.
Market Breakup by Category
- Grocery and Staples
- Fruits and Vegetables
- Others
Market Breakup by Average Spend per Transaction (in Rupees)
- <1,000
- 1,000 to 1,500
- >1,500
Market Breakup by Platform
- Website
- Mobile Application
Market Breakup by Payment Method
- Online
- Cash on Delivery
Market Breakup by Region
- North Region
- East and Central Region
- West Region
- South Region
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the India online grocery market. Some of the major players explored in the report by Expert Market Research are as follows:
- Innovative Retail Concepts Private Limited
- Blink Commerce Private Limited
- Amazon.com, Inc.
- Nature's Basket
- Spencer's Retail Limited
- Flipkart Private Limited
- Paytm
- Avenue Supermarts Limited
- Reliance Retail Limited
- Fiora Online Limited
- Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Online Grocery Market Overview
8.1 Key Industry Highlights
8.2 Global Online Grocery Historical Market (2018-2023)
8.3 Global Online Grocery Market Forecast (2024-2032)
8.4 Global Online Grocery Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Online Grocery Market Overview
9.1 Key Industry Highlights
9.2 India Online Grocery Historical Market (2018-2023)
9.3 India Online Grocery Market Forecast (2024-2032)
10 India Online Grocery Market by Category
10.1 Grocery and Staples
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Fruits and Vegetables
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Others
11 India Online Grocery Market by Average Spend per Transaction (in Rupees)
11.1 <1,000
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 1,000 to 1,500
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 >1,500
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 India Online Grocery Market by Platform
12.1 Website
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Mobile Application
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 India Online Grocery Market by Payment Method
13.1 Online
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Cash on Delivery
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 India Online Grocery Market by Region
14.1 North Region
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 East and Central Region
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 West Region
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 South Region
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter's Five Forces Analysis
15.2.1 Supplier's Power
15.2.2 Buyer's Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Innovative Retail Concepts Private Limited
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Blink Commerce Private Limited
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Amazon.com, Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Nature's Basket
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Spencer's Retail Limited
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Flipkart Private Limited
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Paytm
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Avenue Supermarts Limited
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Reliance Retail Limited
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Fiora Online Limited
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Online Grocery Market: Key Industry Highlights, 2018 and 2032
2. India Online Grocery Market: Key Industry Highlights, 2018 and 2032
3. India Online Grocery Historical Market: Breakup by Category (INR Crore), 2018-2023
4. India Online Grocery Market Forecast: Breakup by Category (INR Crore), 2024-2032
5. India Online Grocery Historical Market: Breakup by Average Spend per Transaction (in Rupees) (INR Crore), 2018-2023
6. India Online Grocery Market Forecast: Breakup by Average Spend per Transaction (in Rupees) (INR Crore), 2024-2032
7. India Online Grocery Historical Market: Breakup by Platform (INR Crore), 2018-2023
8. India Online Grocery Market Forecast: Breakup by Platform (INR Crore), 2024-2032
9. India Online Grocery Historical Market: Breakup by Payment Method (INR Crore), 2018-2023
10. India Online Grocery Market Forecast: Breakup by Payment Method (INR Crore), 2024-2032
11. India Online Grocery Historical Market: Breakup by Region (INR Crore), 2018-2023
12. India Online Grocery Market Forecast: Breakup by Region (INR Crore), 2024-2032
13. India Online Grocery Market Structure
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