Please Wait.....
Report
India Online Game Market By Device (Mobile, PC and Console), By Player Format (Single Player and Multi-player), By Game Model (Free to Play, In-app Purchases and DVD Games), Competition, Forecast & Opportunities, 2029
Market Report I 2023-11-07 I 72 Pages I TechSci Research
The India Online Game Market, valued at USD 3.02 billion in 2023, is expected to experience robust growth with a projected Compound Annual Growth Rate (CAGR) of 15.68% through 2029. This remarkable surge in the market is primarily driven by factors such as the widespread adoption of digitalization, increased internet accessibility, and the growing appetite for interactive entertainment. With a substantial and tech-savvy youth population, the market has witnessed rapid expansion across various segments of online gaming. Mobile gaming, in particular, has emerged as a dominant force due to the prevalence of smartphones and accessible data plans. This segment encompasses a wide range of genres, appealing to a diverse player base, from casual to competitive.
Moreover, the rise of esports has captivated both players and spectators alike, with tournaments, live streams, and professional leagues gaining significant momentum. PC and console gaming also continue to thrive, catering to enthusiasts seeking immersive experiences and cutting-edge graphics. The growth of game development studios and the creation of local content are fostering a vibrant gaming ecosystem, positioning India as a potential hub for gaming innovation. Monetization strategies have evolved, with in-app purchases, microtransactions, and virtual goods playing a significant role in driving revenue. Global game publishers are recognizing the potential of the Indian market, leading to increased localization efforts and partnerships.
Key Market Drivers
1. Rising Smartphone Penetration: The rapid increase in smartphone penetration is a key driver of the India Online Game Market. Smartphones have become increasingly affordable and accessible to a broader demographic, providing a convenient platform for gamers to access a diverse array of online games. This accessibility is particularly important in a vast and diverse country like India, where traditional gaming consoles or PCs may be less prevalent. Mobile gaming aligns seamlessly with the fast-paced and interconnected lifestyle of modern consumers.
2. Youth Demographics: India's youth demographic, comprising a significant portion of the population, plays a pivotal role in driving market growth. This tech-savvy and digitally connected demographic is inherently drawn to interactive entertainment. Online games cater to a wide spectrum of preferences, from casual to complex, aligning with the diverse tastes of the youth demographic. Their engagement in online gaming extends to fostering a digital ecosystem that includes esports, competitive tournaments, live streams, and community participation.
3. Innovative Monetization Models: Innovative monetization models, such as in-app purchases, microtransactions, and virtual goods, are playing a pivotal role in the growth and sustainability of the market. These models empower players to engage with games at their preferred level of investment, enhancing their experience through customizable content and additional features. This approach democratizes the gaming experience, allowing players with varying spending capacities to participate and contribute to the industry's growth.
4. Esports Enthusiasm: The fervent enthusiasm for esports is emerging as a powerful driving force behind the market's growth. Esports, characterized by competitive gaming tournaments and leagues, has transcended its status as a pastime to become a robust ecosystem with wide-ranging impacts. Its popularity among players and spectators alike fosters engagement, influences market trends, and shapes the future of the gaming industry in India.
Key Market Challenges
1. Data Privacy and Security: Data privacy and security concerns pose a significant challenge to the India Online Game Market. With the exchange of personal information during gaming, ensuring robust data protection has become imperative to maintain user trust and engagement. Striking a balance between personalization and data security is essential, along with compliance with data privacy regulations.
2. Connectivity Disparities: Uneven internet connectivity and varying levels of technological infrastructure across regions impact the quality of online gaming experiences. Limited access to high-speed internet can result in latency and disrupted gameplay, hindering both player satisfaction and market growth. Addressing connectivity disparities through infrastructure development is crucial for a more inclusive gaming ecosystem.
Key Market Trends
1. Mobile Gaming Dominance: Mobile gaming is dominating the market due to the widespread accessibility and affordability of smartphones. Game development strategies are shifting to cater to both casual and dedicated gamers, reshaping monetization models, game design, and user engagement strategies to align with the preferences and habits of Indian gamers.
2. Growth of AR and VR: The expansion of Augmented Reality (AR) and Virtual Reality (VR) technologies significantly influences market trends. AR and VR experiences enhance player engagement by offering immersive and interactive gameplay, driving demand for games that leverage these technologies and expanding the scope of the online gaming sector in India.
3. Partnerships and Collaborations: Strategic partnerships and collaborations between global game publishers and local development studios are shaping market trends. These alliances facilitate the creation of culturally relevant and engaging content, expanding market reach, and fostering a dynamic ecosystem that aligns with the preferences of the Indian gaming community.
Segmental Insights
1. Device Type: The mobile segment is expected to dominate the India online game market in 2023 and maintain its dominance. The widespread prevalence and accessibility of smartphones have fueled a robust demand for mobile games across diverse demographics. Mobile gaming aligns seamlessly with the fast-paced and interconnected lifestyle of modern consumers.
2. Player Format Type: The multiplayer segment is expected to dominate the market in 2023 and continue its dominance. The increasing popularity of online gaming and the growing availability of high-speed internet in India are driving this trend. Multiplayer games offer a social aspect that resonates with players, fostering community participation and engagement.
3. Game Model Type: The free-to-play segment is expected to dominate the market, driven by the increasing popularity of free-to-play games and the growing affordability of smartphones and data plans in India. Free-to-play games provide players with the flexibility to engage in games without upfront costs, aligning with cost-conscious consumer preferences.
Regional Insights
In 2023, West and Central India are expected to dominate the India online game market. This dominance is attributed to factors such as high population density, rising disposable income, and increasing smartphone and internet accessibility in the region. The dense population offers significant market potential, while growing disposable income enables increased spending on online games. The rapid adoption of smartphones and internet access facilitates easy entry into online gaming. Additionally, localized content resonates with the population, fostering engagement with games that cater to their preferences and interests.
This comprehensive overview provides insights into the current state and future prospects of the India Online Game Market, highlighting key drivers, challenges, trends, and regional dynamics shaping the industry's growth and evolution.
Key Market Players
- Sony Corporation
- Nintendo
- Electronic Arts Inc.
- Microsoft
- Rolocule Games Private Limited
- SQUARE ENIX HOLDINGS CO., LTD.
- GSN Games, Inc.
- The Walt Disney Company (India) Pvt. Ltd
- Ubisoft Entertainment SA
- Zynga Game Network India Pvt Ltd. (Zynga Inc.)
Report Scope:
In this report, the India Online Game Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- India Online Game Market, By Device:
o Mobile
o PC
o Console
- India Online Game Market, By Player Format:
o Single Player
o Multi-player
- India Online Game Market, By Player Format:
o Free to Play
o In-app Purchases
o DVD Games
- India Online Game Market, By Region:
o North India
o South India
o West India
o East India
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the India Online Game Market.
Available Customizations:
India Online Game Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
4. Impact of COVID-19 on India Online Game Market
5. Voice of Customer
6. India Online Game Market Overview
7. India Online Game Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Device (Mobile, PC and Console)
7.2.2. By Player Format (Single Player and Multi-player)
7.2.3. By Game Model (Free to Play, In-app Purchases and DVD Games)
7.2.4. By Region
7.3. By Company (2023)
7.4. Market Map
8. East India Online Game Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Device
8.2.2. By Player Format
8.2.3. By Game Model
9. West India Online Game Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Device
9.2.2. By Player Format
9.2.3. By Game Model
10. North India Online Game Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Device
10.2.2. By Player Format
10.2.3. By Game Model
11. South India Online Game Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Device
11.2.2. By Player Format
11.2.3. By Game Model
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends and Developments
14. Policy and Regulatory Landscape
15. India Economic Profile
16. Company Profiles
16.1. Sony Corporation
16.1.1. Business Overview
16.1.2. Key Financials & Revenue (If Available)
16.1.3. Key Contact Person
16.1.4. Headquarters Address
16.1.5. Key Product/Service Offered
16.2. Nintendo
16.2.1. Business Overview
16.2.2. Key Financials & Revenue (If Available)
16.2.3. Key Contact Person
16.2.4. Headquarters Address
16.2.5. Key Product/Service Offered
16.3. Electronic Arts Inc.
16.3.1. Business Overview
16.3.2. Key Financials & Revenue (If Available)
16.3.3. Key Contact Person
16.3.4. Headquarters Address
16.3.5. Key Product/Service Offered
16.4. Microsoft
16.4.1. Business Overview
16.4.2. Key Financials & Revenue (If Available)
16.4.3. Key Contact Person
16.4.4. Headquarters Address
16.4.5. Key Product/Service Offered
16.5. Rolocule Games Private Limited
16.5.1. Business Overview
16.5.2. Key Financials & Revenue (If Available)
16.5.3. Key Contact Person
16.5.4. Headquarters Address
16.5.5. Key Product/Service Offered
16.6. SQUARE ENIX HOLDINGS CO., LTD.
16.6.1. Business Overview
16.6.2. Key Financials & Revenue (If Available)
16.6.3. Key Contact Person
16.6.4. Headquarters Address
16.6.5. Key Product/Service Offered
16.7. GSN Games, Inc.
16.7.1. Business Overview
16.7.2. Key Financials & Revenue (If Available)
16.7.3. Key Contact Person
16.7.4. Headquarters Address
16.7.5. Key Product/Service Offered
16.8. The Walt Disney Company (India) Pvt. Ltd
16.8.1. Business Overview
16.8.2. Key Financials & Revenue (If Available)
16.8.3. Key Contact Person
16.8.4. Headquarters Address
16.8.5. Key Product/Service Offered
16.9. Ubisoft Entertainment SA
16.9.1. Business Overview
16.9.2. Key Financials & Revenue (If Available)
16.9.3. Key Contact Person
16.9.4. Headquarters Address
16.9.5. Key Product/Service Offered
16.10. Zynga Game Network India Pvt Ltd. (Zynga Inc.)
16.10.1. Business Overview
16.10.2. Key Financials & Revenue (If Available)
16.10.3. Key Contact Person
16.10.4. Headquarters Address
16.10.5. Key Product/Service Offered
17. Strategic Recommendations
18. About Us & Disclaimer
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security