Please Wait.....
Report
India Microwave Oven Market By Product Type (Convection, Grill, Solo), By Capacity (Below 25 Liters, 25-30 Liters, Above 30 Liters), By End Use (Residential, Commercial), By Sales Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F
Market Report I 2025-05-16 I 70 Pages I TechSci Research
Market Overview
The India Microwave Oven Market, valued at USD 328.66 million in 2024, is projected to reach USD 488.22 million by 2030, growing at a CAGR of 6.82%. This growth is propelled by rapid urbanization, higher disposable incomes, and changing consumer lifestyles favoring quick and convenient cooking methods. The market offers a broad range of products, including convection, grill, and solo ovens, with convection models gaining traction for their multifunctionality in urban homes. Distribution channels have expanded significantly, with both online platforms and multi-brand retail stores enhancing accessibility and product reach, catering to diverse consumer needs.
Key Market Drivers
Urbanization and Changing Lifestyles
Urbanization plays a crucial role in driving the India Microwave Oven Market. As of 2024, India's urban population has reached 461 million and is growing at 2.3% annually, with cities expected to generate 75% of the country's income by 2031. The migration to urban centers fosters a demand for time-saving kitchen appliances, especially among nuclear families, working professionals, and young couples. Microwave ovens, known for their efficiency in quick cooking and reheating, align well with fast-paced urban living. Additionally, rising disposable incomes in urban areas allow consumers to opt for feature-rich microwave models, further accelerating market growth. This shift toward modern cooking solutions continues to support the market's expansion.
Key Market Challenges
High Competition and Price Sensitivity
The India Microwave Oven Market faces intense competition from both international and domestic brands, all offering a wide array of products across various price points. Global leaders like LG, Samsung, Whirlpool, and Panasonic compete alongside local players who focus on affordability. This heightened competition fosters aggressive pricing strategies, affecting profit margins and compelling brands to innovate to stay relevant. Price sensitivity, particularly among middle- and lower-income groups, poses an additional hurdle, making it essential for companies to balance advanced features with cost-efficiency. Ongoing investment in R&D is vital to differentiate products with innovations like energy efficiency and smart features, though such investments add complexity to the competitive landscape.
Key Market Trends
Rise of Smart Microwave Ovens
A key trend in the market is the growing preference for smart microwave ovens integrated with advanced technologies. These ovens offer features like Wi-Fi connectivity, voice control, and app-based operation, allowing users to remotely monitor and manage cooking processes. They are increasingly popular among urban, tech-savvy consumers-particularly millennials and Gen Z-who value connected home solutions. The ability to schedule cooking, access pre-set recipes, and operate appliances via smart speakers enhances convenience. With the rising adoption of smart home ecosystems, manufacturers are embedding AI-driven capabilities into microwave ovens to meet evolving consumer expectations and improve the user experience.
Key Market Players
- LG Electronics India Pvt. Ltd.
- Samsung India Electronics Private Ltd.
- IFB Industries Limited
- Whirlpool of India Ltd.
- Panasonic India Pvt. Ltd.
- Godrej & Boyce Manufacturing Company Limited
- Haier Smart Home Co. Ltd.
- Bajaj Electricals Ltd
- Ken Lifestyles Private Limited
Report Scope:
In this report, the India Microwave Oven Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- India Microwave Oven Market, By Product Type:
o Convection
o Grill
o Solo
- India Microwave Oven Market, By Capacity:
o Below 25 Liters
o 25-30 Liters
o Above 30 Liters
- India Microwave Oven Market, By End Use:
o Residential
o Commercial
- India Microwave Oven Market, By Sales Channel:
o Supermarkets/Hypermarkets
o Multi-Branded Stores
o Online
o Others
- India Microwave Oven Market, By Region:
o North
o South
o East
o West
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the India Microwave Oven Market.
Available Customizations:
India Microwave Oven Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. India Microwave Oven Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Convection, Grill, Solo)
5.2.2. By Capacity (Below 25 Liters, 25-30 Liters, Above 30 Liters)
5.2.3. By End Use (Residential, Commercial)
5.2.4. By Sales Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, Others)
5.2.5. By Region
5.2.6. By Company (2024)
5.3. Market Map
6. India Convection Microwave Oven Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Capacity
6.2.2. By End Use
6.2.3. By Sales Channel
7. India Grill Microwave Oven Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Capacity
7.2.2. By End Use
7.2.3. By Sales Channel
8. India Solo Microwave Oven Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Capacity
8.2.2. By End Use
8.2.3. By Sales Channel
9. Market Dynamics
9.1. Drivers
9.2. Challenges
10. Market Trends & Developments
10.1. Merger & Acquisition (If Any)
10.2. Product Launches (If Any)
10.3. Recent Developments
11. Porters Five Forces Analysis
11.1. Competition in the Industry
11.2. Potential of New Entrants
11.3. Power of Suppliers
11.4. Power of Customers
11.5. Threat of Substitute Products
12. India Economic Profile
13. Policy & Regulatory Landscape
14. Competitive Landscape
14.1. Company Profiles
14.1.1. LG Electronics India Pvt. Ltd.
14.1.1.1. Business Overview
14.1.1.2. Company Snapshot
14.1.1.3. Products & Services
14.1.1.4. Financials (As Per Availability)
14.1.1.5. Key Market Focus & Geographical Presence
14.1.1.6. Recent Developments
14.1.1.7. Key Management Personnel
14.1.2. Samsung India Electronics Private Ltd.
14.1.3. IFB Industries Limited
14.1.4. Whirlpool of India Ltd.
14.1.5. Panasonic India Pvt. Ltd.
14.1.6. Godrej & Boyce Manufacturing Company Limited
14.1.7. Haier Smart Home Co. Ltd.
14.1.8. Bajaj Electricals Ltd
14.1.9. Ken Lifestyles Private Limited
15. Strategic Recommendations
16. About Us & Disclaimer
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security