Please Wait.....
Report
India Meat Substitutes Market By Product Type (Snacks, Meals, Raw), By Source (Soy, Wheat, Peas, Mycoprotein, Others), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F
Market Report I 2025-05-16 I 70 Pages I TechSci Research
Market Overview
The India Meat Substitutes Market was valued at USD 340.22 Million in 2024 and is projected to reach USD 544.22 Million by 2030, growing at a CAGR of 8.14%. The market is experiencing significant momentum driven by rising health awareness, shifting dietary preferences, and a growing inclination toward sustainable and plant-based food alternatives. Increased adoption of vegan, vegetarian, and flexitarian lifestyles is spurring demand for protein-rich, plant-based products. Innovations in ingredients like soy, pea, and wheat gluten are enabling manufacturers to replicate the texture and taste of traditional meats. The surge in demand for ready-to-eat meat substitutes such as plant-based sausages and burgers further underscores this trend, especially among health-conscious and environmentally aware consumers.
Key Market Drivers
Health and Wellness Consciousness
The rising focus on health and wellness among Indian consumers is a primary driver of the meat substitutes market. With an increasing incidence of lifestyle-related conditions such as obesity, diabetes, and heart disease, more individuals are making conscious dietary changes. Data from NFHS-5 (2019-21) indicates that 24% of Indian women and 23% of men are overweight or obese as of 2025. This shift has encouraged consumers to seek plant-based protein sources as healthier alternatives to traditional meat, which is often high in saturated fats. Awareness of the adverse effects of red meat on health has further boosted the appeal of low-calorie, high-fiber, and cholesterol-free plant-based options. This health-driven movement is particularly prevalent among younger consumers who are actively pursuing diets aligned with their wellness goals.
Key Market Challenges
High Price and Limited Affordability
A major obstacle to widespread adoption of meat substitutes in India is their relatively high cost compared to conventional animal-based proteins. In a price-sensitive market, many consumers view plant-based meat products as premium offerings, limiting their accessibility. Affordable protein sources such as lentils, eggs, and paneer remain more popular, especially in rural and semi-urban areas where awareness and purchasing power are lower. The cost gap is further widened by imported or technologically advanced products, which face higher production and logistics expenses. For broader market penetration, companies must focus on localized manufacturing, scalable production, and affordable sourcing to offer cost-effective meat substitute options.
Key Market Trends
Growth of Flexitarian Diets
The increasing popularity of flexitarian diets is significantly shaping the India meat substitutes market. This flexible eating pattern encourages reduced meat consumption without complete elimination, appealing to consumers seeking health and sustainability benefits. It allows individuals to experiment with plant-based alternatives while maintaining occasional meat intake. The trend is gaining momentum as awareness grows around the health and environmental drawbacks of heavy meat consumption. In a country with a strong vegetarian culture, this semi-vegetarian approach resonates well, driving demand for innovative and tasty plant-based products that suit both vegetarian and non-vegetarian preferences.
Key Market Players
- Gurmi Foods Private Limited
- Vezlay Foods Pvt. Ltd.
- Bizchef Ventures Private Limited
- Gooddot Enterprises Private Limited
- Imagine Foods Private Limited
- Ahimsa Food
- Mister Veg Foods Pvt Ltd
- Biotrack Foods Private Limited. Ltd.
- Evo Foodtech Private Limited
- Dharmic Foods Pvt. Ltd.
Report Scope:
In this report, the India Meat Substitutes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- India Meat Substitutes Market, By Product Type:
o Snacks
o Meals
o Raw
- India Meat Substitutes Market, By Source:
o Soy
o Wheat
o Peas
o Mycoprotein
o Others
- India Meat Substitutes Market, By Sales Channel:
o Supermarkets/Hypermarkets
o Convenience Stores
o Online
o Others
- India Meat Substitutes Market, By Region:
o North
o South
o East
o West
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the India Meat Substitutes Market.
Available Customizations:
India Meat Substitutes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
4.1. Brand Awareness
4.2. Factor Influencing Purchase Decision
5. India Meat Substitutes Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Snacks, Meals, Raw)
5.2.2. By Source (Soy, Wheat, Peas, Mycoprotein, Others)
5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
5.2.4. By Region
5.2.5. By Company (2024)
5.3. Market Map
6. India Snacks Meat Substitutes Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Source
6.2.2. By Sales Channel
7. India Meals Meat Substitutes Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Source
7.2.2. By Sales Channel
8. India Raw Meat Substitutes Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Source
8.2.2. By Sales Channel
9. Market Dynamics
9.1. Drivers
9.2. Challenges
10. Market Trends & Developments
10.1. Merger & Acquisition (If Any)
10.2. Product Launches (If Any)
10.3. Recent Developments
11. Porters Five Forces Analysis
11.1. Competition in the Industry
11.2. Potential of New Entrants
11.3. Power of Suppliers
11.4. Power of Customers
11.5. Threat of Substitute Products
12. India Economic Profile
13. Policy & Regulatory Landscape
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Gurmi Foods Private Limited
14.1.1.1. Business Overview
14.1.1.2. Company Snapshot
14.1.1.3. Products & Services
14.1.1.4. Financials (As Per Availability)
14.1.1.5. Key Market Focus & Geographical Presence
14.1.1.6. Recent Developments
14.1.1.7. Key Management Personnel
14.1.2. Vezlay Foods Pvt. Ltd.
14.1.3. Bizchef Ventures Private Limited
14.1.4. Gooddot Enterprises Private Limited
14.1.5. Imagine Foods Private Limited
14.1.6. Ahimsa Food
14.1.7. Mister Veg Foods Pvt Ltd
14.1.8. Biotrack Foods Private Limited. Ltd.
14.1.9. Evo Foodtech Private Limited
14.1.10. Dharmic Foods Pvt. Ltd.
15. Strategic Recommendations
16. About Us & Disclaimer
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security