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Report
India Malted Food Drinks Market By Type (With Cocoa, Without Cocoa), By Distribution Channel (Supermarket/Hypermarket, Pharmacies, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F
Market Report I 2025-02-28 I 82 Pages I TechSci Research
The India Malted Food Drinks Market was valued at USD 1.82 billion in 2024 and is projected to reach USD 3.01 billion by 2030, growing at a compound annual growth rate (CAGR) of 9.04% during the forecast period. This market is experiencing significant growth, driven by a growing health-conscious population and an increasing preference for nutritious, energy-boosting beverages. As disposable incomes rise and urbanization accelerates, more consumers are opting for convenient, ready-to-consume products that offer essential vitamins, minerals, and protein. Additionally, the rising popularity of malted drinks as a breakfast or post-workout beverage, especially among children and working professionals, is further contributing to market expansion. The wide availability of malted drink options across various price ranges, coupled with appealing packaging and effective marketing strategies, is also supporting market growth.
Key Market Drivers
Increasing Disposable Income & Improved Living Standards
Rising disposable income and improved living standards are key factors propelling the India Malted Food Drinks Market. India's per capita disposable income increased from USD 2.11 thousand in 2019 to USD 2.54 thousand in 2023, with projections suggesting it will reach USD 4.34 thousand by 2029. This increase in disposable income is prompting shifts in consumer spending patterns and enhancing purchasing power. As the economy continues to expand, a growing proportion of the population is enjoying increased income levels, allowing for greater discretionary spending on convenient and nutritious products. This economic shift is fostering demand for packaged beverages, including malted food drinks, as consumers seek quick, healthy, and energizing options for their busy lifestyles. The emphasis on health and wellness, particularly in urban areas, is also leading more individuals to incorporate malted drinks into their daily routines as sources of essential nutrients. The growing middle-class population with higher disposable income further broadens the market base for such products. Combined with the growing availability of malted food drinks through retail channels and online platforms, these factors are driving market growth in India.
Key Market Challenges
Supply Chain Disruptions
Supply chain disruptions represent a significant challenge for the India Malted Food Drinks Market. The sourcing of key raw materials such as malt extract, milk powder, and other essential ingredients can be affected by global supply chain challenges, fluctuating prices, and trade barriers. These issues, exacerbated by the COVID-19 pandemic and ongoing geopolitical instability, have led to production delays, product availability concerns, and rising costs for manufacturers. Additionally, logistical issues, such as limited infrastructure and increasing fuel prices, impact the cost and time involved in delivering finished products to both urban and rural retailers. These challenges may lead to stockouts or shortages, especially in less accessible regions, and may affect manufacturers' ability to maintain consistent product quality. To address these issues, companies may need to explore alternative sourcing strategies, diversify their supplier base, or improve inventory management systems. Nonetheless, the ongoing unpredictability of supply chain disruptions continues to hinder market stability, posing a potential barrier to growth.
Key Market Trends
Growing Demand for Natural & Herbal Ingredients
There is a rising demand for natural and herbal ingredients within the India Malted Food Drinks Market. According to a recent study, the organic food market in India, valued at USD 0.25 billion in 2021, is projected to reach USD 0.74 billion by 2025. This growing demand is driven by increasing consumer awareness of the potential health risks of synthetic chemicals and the desire for healthier, more natural products. As a result, manufacturers are increasingly incorporating natural and herbal ingredients such as turmeric, ginger, saffron, and tulsi (holy basil) into their malted drink formulations. These ingredients are known for their health benefits, including immunity-boosting properties, digestive support, and overall wellness. Additionally, the inclusion of plant-based proteins and natural sweeteners such as honey or stevia is gaining traction, as consumers seek healthier, lower-sugar alternatives. This shift aligns with the growing interest in functional beverages-those that provide both hydration and added nutritional value. As consumer preferences evolve, malted food drink brands are focusing on offering products that not only taste great but also cater to modern wellness trends.
Key Market Players
- Mondelez International, Inc.
- Hindustan Unilever Limited
- Nestle India Limited
- Gujarat Co-Operative Milk Marketing Federation Limited
- Patanjali Ayurved Limited
- Continental Milkose India Ltd
- Insta Foods
- Imperial Malts Ltd
- Barmalt
- Nutricia Ltd
Report Scope
This report segments the India Malted Food Drinks Market into the following categories, along with industry trends:
- By Type:
o With Cocoa
o Without Cocoa
- By Distribution Channel:
o Supermarket/Hypermarket
o Pharmacies
o Online
o Others
- By Region:
o North
o South
o East
o West
Competitive Landscape
This section includes detailed analysis and profiles of major companies operating in the India Malted Food Drinks Market.
Available Customizations
TechSci Research offers customizations to this report, including tailored insights based on specific company needs. Customization options include:
- Detailed analysis and profiling of additional market players (up to five).
1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer
4.1. Factors Influencing Purchase Decision
4.2. Brand Awareness
4.3. Source of Information
5. India Malted Food Drinks Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type Market Share Analysis (With Cocoa, Without Cocoa)
5.2.2. By Distribution Channel Market Share Analysis (Supermarket/Hypermarket, Specialty Stores, Pharmacies, Online, Others)
5.2.3. By Regional Market Share Analysis
5.2.3.1. North Market Share Analysis
5.2.3.2. South Market Share Analysis
5.2.3.3. East Market Share Analysis
5.2.3.4. West Market Share Analysis
5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. India Malted Food Drinks Market Mapping & Opportunity Assessment
5.3.1. By Type Market Mapping & Opportunity Assessment
5.3.2. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.3. By Region Market Mapping & Opportunity Assessment
6. India With Cocoa Malted Food Drinks Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Distribution Channel Market Share Analysis
6.2.2. By Region Market Share Analysis
7. India Without Cocoa Malted Food Drinks Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Distribution Channel Market Share Analysis
7.2.2. By Region Market Share Analysis
8. Market Dynamics
8.1. Drivers
8.2. Challenges
9. Market Trends & Developments
10. SWOT Analysis
10.1. Strength
10.2. Weakness
10.3. Opportunity
10.4. Threat
11. Policy & Regulatory Landscape
12. India Economic Profile
13. Competitive Landscape
13.1. Company Profiles
13.1.1. Mondelez International, Inc.
13.1.1.1. Company Details
13.1.1.2. Products & Services
13.1.1.3. Financials (As Per Availability)
13.1.1.4. Key Market Focus & Geographical Presence
13.1.1.5. Recent Developments
13.1.1.6. Key Management Personnel
13.1.2. Hindustan Unilever Limited
13.1.2.1. Company Details
13.1.2.2. Products & Services
13.1.2.3. Financials (As Per Availability)
13.1.2.4. Key Market Focus & Geographical Presence
13.1.2.5. Recent Developments
13.1.2.6. Key Management Personnel
13.1.3. Nestle India Limited
13.1.3.1. Company Details
13.1.3.2. Products & Services
13.1.3.3. Financials (As Per Availability)
13.1.3.4. Key Market Focus & Geographical Presence
13.1.3.5. Recent Developments
13.1.3.6. Key Management Personnel
13.1.4. Gujarat Co-Operative Milk Marketing Federation Limited
13.1.4.1. Company Details
13.1.4.2. Products & Services
13.1.4.3. Financials (As Per Availability)
13.1.4.4. Key Market Focus & Geographical Presence
13.1.4.5. Recent Developments
13.1.4.6. Key Management Personnel
13.1.5. Patanjali Ayurved Limited
13.1.5.1. Company Details
13.1.5.2. Products & Services
13.1.5.3. Financials (As Per Availability)
13.1.5.4. Key Market Focus & Geographical Presence
13.1.5.5. Recent Developments
13.1.5.6. Key Management Personnel
13.1.6. Continental Milkose India Ltd
13.1.6.1. Company Details
13.1.6.2. Products & Services
13.1.6.3. Financials (As Per Availability)
13.1.6.4. Key Market Focus & Geographical Presence
13.1.6.5. Recent Developments
13.1.6.6. Key Management Personnel
13.1.7. Insta Foods
13.1.7.1. Company Details
13.1.7.2. Products & Services
13.1.7.3. Financials (As Per Availability)
13.1.7.4. Key Market Focus & Geographical Presence
13.1.7.5. Recent Developments
13.1.7.6. Key Management Personnel
13.1.8. Imperial Malts Ltd
13.1.8.1. Company Details
13.1.8.2. Products & Services
13.1.8.3. Financials (As Per Availability)
13.1.8.4. Key Market Focus & Geographical Presence
13.1.8.5. Recent Developments
13.1.8.6. Key Management Personnel
13.1.9. Barmalt
13.1.9.1. Company Details
13.1.9.2. Products & Services
13.1.9.3. Financials (As Per Availability)
13.1.9.4. Key Market Focus & Geographical Presence
13.1.9.5. Recent Developments
13.1.9.6. Key Management Personnel
13.1.10. Nutricia Ltd
13.1.10.1. Company Details
13.1.10.2. Products & Services
13.1.10.3. Financials (As Per Availability)
13.1.10.4. Key Market Focus & Geographical Presence
13.1.10.5. Recent Developments
13.1.10.6. Key Management Personnel
14. Strategic Recommendations
14.1. Key Focus Areas
14.2. Target Type
14.3. Target Distribution Channel
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