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India Housekeeping Services Market Research Report by Type (Window Cleaning, Vacuuming, Floor Care, Laundry Service, Carpet Cleaning, Upholstery, and Others), Service Type (Commercial and Institutional), Structure (Chained Outlets and Independent Outlets), End User(Hotels, healthcare, educational, and others) Forecast to 2032
Market Report I 2024-12-15 I 142 Pages I Market Research Future
India Housekeeping Services Market Research Report by Type (Window Cleaning, Vacuuming, Floor Care, Laundry Service, Carpet Cleaning, Upholstery, and Others), Service Type (Commercial and Institutional), Structure (Chained Outlets and Independent Outlets), End User(Hotels, healthcare, educational, and others) Forecast to 2032
Market Overview
The India Housekeeping Services Market was valued at USD 28,274.72 million in 2023, and the market is expected to reach at USD 87,144.68 million by 2032, with CAGR of 15.11% in the forecast period 2024-2032. India's rapid urbanization and the rise of the middle-class population have led to a growing demand for convenient and efficient housekeeping services. As more people migrate to cities and adopt modern lifestyles, the need for professional cleaning and maintenance services has increased, as individuals and families seek to save time and effort in managing their households.
The steady growth in disposable incomes, particularly among the urban population, has enabled more households to afford and prioritize professional housekeeping services. As the standard of living improves, people are willing to invest in services that provide convenience, cleanliness, and a better quality of life. This trend is especially prevalent among working professionals, nuclear families, and high-income households, who value the timesaving and efficiency benefits offered by housekeeping service providers. The entry of organized players in the housekeeping services market, along with the adoption of technology-driven solutions, has further fueled the industry's growth. These organized players offer standardized services, trained personnel, and innovative cleaning methods, which have increased the trust and confidence of consumers. Additionally, the integration of technology, such as mobile apps and online booking platforms, has made it easier for customers to access and avail of these services, further driving market expansion. The growing demand for housekeeping services extends beyond residential households, with a significant rise in the need for professional cleaning and maintenance services in commercial sectors, such as offices, hotels, hospitals, and retail establishments. As businesses recognize the importance of maintaining a clean and well-organized environment for their operations and customer experience, the demand for specialized housekeeping services has increased, contributing to the overall growth of the India housekeeping services market.
Market Segmentation
The India housekeeping services market is segmented on basis of type, service type, structure, and end user.
Based on type, the India housekeeping services market is segmented into window cleaning, Vacuuming, floor care, laundry service, carpet cleaning, upholstery, and others.
Based on service type, the India housekeeping services market is segmented into commercial and institutional.
Based on structure, the market is segmented into chained outlets and independent outlets.
Based on end-user, the market is segmented into hotels, healthcare, educational, and others.
Major Players
The key players operating in the India housekeeping services market include JSS Group, Unify Facility Management Pvt Ltd, ALSOK, Green Facility, Corporate Housekeeping Services India Pvt. Ltd., Clean India Services, Express Housekeeper Pvt Ltd, Absolute Security & Allied Services Pvt Ltd, Radiance, and ISS (ISS INDIA) among others.
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 1
2 MARKET INTRODUCTION 5
2.1 DEFINITION 5
2.2 SCOPE OF THE STUDY 6
2.3 RESEARCH OBJECTIVE 6
2.4 MARKET STRUCTURE 7
3 RESEARCH METHODOLOGY 8
3.1 OVERVIEW 8
3.2 DATA FLOW 10
3.2.1 DATA MINING PROCESS 11
3.3 PURCHASED DATABASE: 12
3.4 SECONDARY SOURCES: 13
3.4.1 SECONDARY RESEARCH DATA FLOW: 14
3.5 PRIMARY RESEARCH: 15
3.5.1 PRIMARY RESEARCH DATA FLOW: 16
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 17
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 18
3.6.1 CONSUMPTION & NET TRADE APPROACH 18
3.6.2 REVENUE ANALYSIS APPROACH 18
3.7 DATA FORECASTING 19
3.7.1 DATA FORECASTING TECHNIQUE 19
3.8 DATA MODELING 20
3.8.1 MICROECONOMIC FACTOR ANALYSIS: 20
3.8.2 DATA MODELING: 22
3.9 TEAMS AND ANALYST CONTRIBUTION 24
4 MARKET DYNAMICS 26
4.1 INTRODUCTION 26
4.2 DRIVERS 27
4.2.1 INCREASING URBANIZATION AND DISPOSABLE INCOMES 27
4.2.2 EXPANSION OF THE HOTEL INDUSTRY 29
4.3 CHALLENGES 31
4.3.1 GROWING COMPETITION IN THE MARKET 31
4.4 RESTRAINTS 32
4.4.1 HIGH EMPLOYEE TURNOVER 32
4.5 OPPORTUNITY 33
4.5.1 INCREASING DEMAND FOR HOSPITAL HOUSEKEEPING SERVICES 33
4.5.2 EXPANSION OF HOUSEKEEPING SERVICES INTO TIER I AND TIER II CITIES 34
4.6 STRATEGIC INSIGHTS 35
4.6.1 TECHNOLOGY UPDATE 35
4.6.2 REGIONAL MARKETS TO LOOKOUT FOR 36
4.7 REGULATORY UPDATE 36
4.8 IMPACT ANALYSIS OF COVID-19 37
4.8.1 IMPACT 0N OVERALL CONSUMER GOODS INDUSTRY 37
4.8.1.1 ECONOMIC IMPACT 40
4.8.2 IMPACT ON INDIA HOUSEKEEPING SERVICES MARKET 40
4.8.3 IMPACT ON SUPPLY CHAIN OF INDIA HOUSEKEEPING SERVICES MARKET 42
4.8.4 IMPACT ON MARKET DEMAND OF HOUSEKEEPING SERVICES 42
4.8.4.1 IMPACT DUE TO RESTRICTIONS/LOCKDOWN 42
4.8.4.2 CONSUMER SENTIMENTS 43
4.8.5 IMPACT ON PRICING OF HOUSEKEEPING SERVICES 44
5 MARKET FACTOR ANALYSIS 45
5.1 VALUE CHAIN ANALYSIS 45
5.1.1 SUPPLIER SELECTION AND MANAGEMENT 45
5.1.2 PROCUREMENT & INVENTORY MANAGEMENT 45
5.1.3 SERVICE PROVIDERS 46
5.1.4 END-USER/CUSTOMERS 46
5.1.5 INTEGRATION LEVELS 47
5.1.6 KEY ISSUES ADDRESSED 48
5.2 PORTER'S FIVE FORCES MODEL 49
5.2.1 BARGAINING POWER OF SUPPLIERS 49
5.2.2 BARGAINING POWER OF BUYERS 50
5.2.3 THREAT OF NEW ENTRANTS 50
5.2.4 THREAT OF SUBSTITUTES 50
5.2.5 INTENSITY OF RIVALRY 50
5.3 REGULATORY LANDSCAPE 51
5.3.1 INVESTMENT ANALYSIS 51
5.3.2 POLICIES ANALYSIS 51
5.4 IMPACT OF TECHNOLOGY & AI ON HOUSEKEEPING SERVICE MARKET 53
5.5 CONSUMER BEHAVIOR ANALYSIS 54
5.5.1 IMPACT ON VARIOUS FACTORS 54
5.5.2 DEMOGRAPHIC FACTORS 55
5.5.3 BEHAVIOR ANALYSIS 56
5.6 TAM, SAM, SOM ANALYSIS 58
5.6.1 TAM ANALYSIS 58
5.6.2 SERVICE AVAILABLE MARKET (SAM) 59
5.6.3 SERVICABLE OBTAINABLE MARKET (SOM) 60
5.7 BUSINESS MODEL 60
5.7.1 ENGAGEMENT PRACTICES 60
5.7.2 CONTRACT STRUCTURE & LENGTH 61
5.7.3 PRICE BASIS & REVISION 62
5.7.4 SOURCING STRATEGY 62
6 INDIA HOUSEKEEPING SERVICES MARKET, BY TYPE 65
6.1 INTRODUCTION 65
6.2 WINDOW CLEANING 65
6.3 VACUUMING 65
6.4 FLOOR CARE 65
6.5 LAUNDRY SERVICE 65
6.6 CARPET CLEANING 65
6.7 UPHOLSTERY CLEANING 66
6.8 OTHERS 66
7 INDIA HOUSEKEEPING SERVICES MARKET, BY SERVICE TYPE 69
7.1 INTRODUCTION 69
7.2 COMMERCIAL 69
7.3 INSTITUTIONAL 69
8 INDIA HOUSEKEEPING SERVICES MARKET, BY STRUCTURE 72
8.1 INTRODUCTION 72
8.2 CHAINED OUTLETS 72
8.3 INDEPENDENT OUTLETS 72
9 INDIA HOUSEKEEPING SERVICES MARKET, BY END-USER 75
9.1 INTRODUCTION 75
9.2 HOTELS 75
9.3 HEALTHCARE 75
9.4 EDUCATIONAL 75
9.5 OTHERS 76
10 COMPETITIVE LANDSCAPE 80
10.1 INTRODUCTION 80
10.2 UPCOMING/CURRENT COLLABORATIONS BETWEEN LEADING PLAYERS WITH END USER COMPANIES 80
10.3 COMPETITION DASHBOARD 81
10.4 MARKET SHARE ANALYSIS, 2023 82
10.5 WHO ARE THE MARKET DISRUPTORS & INNOVATORS? 82
10.6 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS? 82
10.7 COMPETITIVE BENCHMARKING 84
10.8 LEADING PLAYERS IN TERMS OF THE NUMBER OF DEVELOPMENTS IN THE HOUSEKEEPING SERVICE MARKET 85
10.9 LIST OF KEY PLAYERS, BY COUNTRY 86
10.10 COMPARATIVE ANALYSIS: KEY PLAYERS FINANCIAL, 2023 86
10.11 KEY DEVELOPMENTS & GROWTH STRATEGIES 87
10.11.1 COLLABORATION 87
10.11.2 INNOVATION 89
10.11.3 AWARD 89
10.11.4 EXPANSION 90
11 COMPANY PROFILES 91
11.1 JSS GROUP 91
11.1.1 COMPANY OVERVIEW 91
11.1.2 FINANCIAL OVERVIEW 92
11.1.3 PRODUCTS OFFERED 92
11.1.4 KEY DEVELOPMENTS 92
11.1.5 SWOT ANALYSIS 93
11.1.6 KEY STRATEGY 93
11.2 UNIFY WORLD (UNIFY FACILITY MANAGEMENT PVT. LTD.) 94
11.2.1 COMPANY OVERVIEW 94
11.2.2 FINANCIAL OVERVIEW 95
11.2.3 PRODUCTS OFFERED 95
11.2.4 KEY DEVELOPMENTS 95
11.2.5 SWOT ANALYSIS 96
11.2.6 KEY STRATEGY 96
11.3 ALSOK (ALSOK INDIA) 97
11.3.1 COMPANY OVERVIEW 97
11.3.2 FINANCIAL OVERVIEW 98
11.3.3 PRODUCTS OFFERED 98
11.3.4 KEY DEVELOPMENTS 99
11.3.5 SWOT ANALYSIS 100
11.3.6 KEY STRATEGY 100
11.4 GREEN FACILITY 101
11.4.1 COMPANY OVERVIEW 101
11.4.2 FINANCIAL OVERVIEW 102
11.4.3 PRODUCTS OFFERED 102
11.4.4 KEY DEVELOPMENTS 102
11.4.5 SWOT ANALYSIS 103
11.4.6 KEY STRATEGY 103
11.5 CORPORATE HOUSEKEEPING SERVICES INDIA PVT. LTD. 104
11.5.1 COMPANY OVERVIEW 104
11.5.2 FINANCIAL OVERVIEW 104
11.5.3 PRODUCTS OFFERED 105
11.5.4 KEY DEVELOPMENTS 105
11.5.5 SWOT ANALYSIS 106
11.5.6 KEY STRATEGY 106
11.6 CLEAN INDIA SERVICES 107
11.6.1 COMPANY OVERVIEW 107
11.6.2 FINANCIAL OVERVIEW 107
11.6.3 PRODUCTS OFFERED 107
11.6.4 KEY DEVELOPMENTS 108
11.6.5 SWOT ANALYSIS 108
11.6.6 KEY STRATEGY 108
11.7 EXPRESS HOUSEKEEPER PVT LTD 109
11.7.1 COMPANY OVERVIEW 109
11.7.2 FINANCIAL OVERVIEW 109
11.7.3 PRODUCTS OFFERED 109
11.7.4 KEY DEVELOPMENTS 110
11.7.5 SWOT ANALYSIS 110
11.7.6 KEY STRATEGY 110
11.8 ABSOLUTE SECURITY & ALLIED SERVICES PVT LTD. 111
11.8.1 COMPANY OVERVIEW 111
11.8.2 FINANCIAL OVERVIEW 111
11.8.3 PRODUCTS OFFERED 112
11.8.4 KEY DEVELOPMENTS 113
11.8.5 SWOT ANALYSIS 114
11.8.6 KEY STRATEGY 114
11.9 RADIANCE 115
11.9.1 COMPANY OVERVIEW 115
11.9.2 FINANCIAL OVERVIEW 115
11.9.3 PRODUCTS OFFERED 115
11.9.4 KEY DEVELOPMENTS 116
11.9.5 SWOT ANALYSIS 117
11.9.6 KEY STRATEGY 117
11.10 ISS (ISS INDIA) 118
11.10.1 COMPANY OVERVIEW 118
11.10.2 FINANCIAL OVERVIEW 119
11.10.3 PRODUCTS OFFERED 120
11.10.4 KEY DEVELOPMENTS 120
11.10.5 SWOT ANALYSIS 122
11.10.6 KEY STRATEGY 123
11.11 DATA CITATIONS 125
LIST OF TABLES
TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 22
TABLE 1 INDIA HOUSEKEEPING SERVICES MARKET, BY TYPE, 2018-2032 (USD MILLION) 68
TABLE 2 INDIA HOUSEKEEPING SERVICES MARKET, BY SERVICE TYPE, 2018-2032 (USD MILLION) 70
TABLE 3 INDIA HOUSEKEEPING SERVICES MARKET, BY STRUCTURE, 2018-2032 (USD MILLION) 73
TABLE 4 INDIA HOUSEKEEPING SERVICES MARKET, BY END-USER, 2018-2032 (USD MILLION) 78
TABLE 5 UPCOMING/CURRENT COLLABORATIONS BETWEEN LEADING PLAYERS WITH END USER COMPANIES 80
TABLE 6 COMPETITION DASHBOARD: INDIA HOUSEKEEPING SERVICES MARKET 81
TABLE 7 LEADING PLAYERS IN TERMS OF THE NUMBER OF DEVELOPMENTS IN THE HOUSEKEEPING SERVICE MARKET 85
TABLE 8 LIST OF KEY PLAYERS, BY COUNTRY 86
TABLE 9 COLLABORATION 87
TABLE 10 INNOVATION 89
TABLE 11 AWARD 89
TABLE 12 EXPANSION 90
TABLE 13 JSS GROUP: PRODUCTS OFFERED 92
TABLE 14 UNIFY WORLD: PRODUCTS OFFERED 95
TABLE 15 ALSOK (ALSOK INDIA): PRODUCTS OFFERED 98
TABLE 16 ALSOK (ALSOK INDIA): KEY DEVELOPMENTS 99
TABLE 17 GREEN FACILITY: PRODUCTS OFFERED 102
TABLE 18 CORPORATE HOUSEKEEPING SERVICES INDIA PVT. LTD.: PRODUCTS OFFERED 105
TABLE 19 CLEAN INDIA SERVICES: PRODUCTS OFFERED 107
TABLE 20 EXPRESS HOUSEKEEPER PVT LTD: PRODUCTS OFFERED 109
TABLE 21 ABSOLUTE SECURITY & ALLIED SERVICES PVT LTD. : PRODUCTS OFFERED 112
TABLE 22 ABSOLUTE SECURITY & ALLIED SERVICES PVT LTD. : KEY DEVELOPMENTS 113
TABLE 23 RADIANCE: PRODUCTS OFFERED 115
TABLE 24 ISS: PRODUCTS OFFERED 120
TABLE 25 ISS: KEY DEVELOPMENTS 120
LIST OF FIGURES
FIGURE 1 INDIA HOUSEKEEPING SERVICES MARKET: STRUCTURE 7
FIGURE 2 INDIA HOUSEKEEPING SERVICES MARKET: MARKET GROWTH FACTOR ANALYSIS (2023-2032) 26
FIGURE 3 DEGREE OF URBANIZATION IN INDIA FROM 2012 TO 2023 28
FIGURE 4 DISPOSABLE PERSONAL INCOME IN INDIA (IN USD BILLION) 29
FIGURE 5 HOTEL INDUSTRY GROWTH IN INDIA, 2024-2028 (VALUE IN USD BILLION) 30
FIGURE 6 DRIVER IMPACT ANALYSIS (2024-2032) 31
FIGURE 7 RESTRAINT IMPACT ANALYSIS (2024-2032) 33
FIGURE 8 HEALTHCARE INDUSTRY GROWTH IN INDIA, 2022-2026 (VALUE IN USD BILLION) 34
FIGURE 9 RULATORY UPDATE 37
FIGURE 10 CHANGES IN CONSUMER GOODS DEMAND IN INDIA DURING THE COVID-19 PANDEMIC 38
FIGURE 11 VALUE CHAIN ANALYSIS: INDIA HOUSEKEEPING SERVICES MARKET 45
FIGURE 12 PORTER'S FIVE FORCES MODEL: INDIA HOUSEKEEPING SERVICES MARKET 49
FIGURE 13 TAM SAM SOM ANALYSIS OF INDIA HOUSEKEEPING SERVICES MARKET 58
FIGURE 14 INDIA HOUSEKEEPING SERVICES MARKET, BY TYPE, SEGMENT ATTARCTIVENESS ANALYSIS 67
FIGURE 15 INDIA HOUSEKEEPING SERVICES MARKET, BY TYPE, 2023 (% SHARE) 68
FIGURE 16 INDIA HOUSEKEEPING SERVICES MARKET, BY SERVICE TYPE, SEGMENT ATTARCTIVENESS ANALYSIS 70
FIGURE 17 INDIA HOUSEKEEPING SERVICES MARKET, BY SERVICE TYPE, 2023 (% SHARE) 71
FIGURE 18 INDIA HOUSEKEEPING SERVICES MARKET, BY STRUCTURE, SEGMENT ATTARCTIVENESS ANALYSIS 73
FIGURE 19 INDIA HOUSEKEEPING SERVICES MARKET, BY STRUCTURE, 2023 (% SHARE) 74
FIGURE 20 INDIA HOUSEKEEPING SERVICES MARKET, BY END-USER, SEGMENT ATTARCTIVENESS ANALYSIS 77
FIGURE 21 INDIA HOUSEKEEPING SERVICES MARKET, BY END-USER, 2023 (% SHARE) 78
FIGURE 1 INDIA HOUSEKEEPING SERVICES MARKET MAJOR PLAYERS MARKET SHARE ANALYSIS, 2023 (%) 82
FIGURE 2 BENCHMARKING OF MAJOR COMPETITORS 84
FIGURE 3 COMPARATIVE ANALYSIS: KEY PLAYERS FINANCIAL, 2023 86
FIGURE 4 JSS GROUP: SWOT ANALYSIS 93
FIGURE 5 UNIFY WORLD: SWOT ANALYSIS 96
FIGURE 6 ALSOK (ALSOK INDIA): FINANCIAL OVERVIEW SNAPSHOT 98
FIGURE 7 ALSOK (ALSOK INDIA): SWOT ANALYSIS 100
FIGURE 8 GREEN FACILITY: SWOT ANALYSIS 103
FIGURE 9 CORPORATE HOUSEKEEPING SERVICES INDIA PVT. LTD.: SWOT ANALYSIS 106
FIGURE 10 CLEAN INDIA SERVICES: SWOT ANALYSIS 108
FIGURE 11 EXPRESS HOUSEKEEPER PVT LTD: SWOT ANALYSIS: SWOT ANALYSIS 110
FIGURE 12 ABSOLUTE SECURITY & ALLIED SERVICES PVT LTD. : SWOT ANALYSIS 114
FIGURE 13 RADIANCE: SWOT ANALYSIS 117
FIGURE 14 ISS: FINANCIAL ANALYSIS 119
FIGURE 15 ISS: SWOT ANALYSIS 122
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