Please Wait.....
Report
India Fintech - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-06-01 I 100 Pages I Mordor Intelligence
India Fintech Market Analysis
The India fintech market is valued at USD 44.12 billion in 2025 and is forecasted to advance to USD 95.30 billion by 2030, translating into a solid 16.65% CAGR during 2025-2030. Consistent government backing, inexpensive mobile data, and seamless digital public infrastructure such as UPI and Aadhaar are widening access, compressing delivery costs, and encouraging product innovation. Rapid gains in smartphone penetration continue to expand the total addressable population, while millennial and Gen-Z wealth creation fuels demand for investment and credit products that are digital first. Competition remains intense as payments?led super-apps move laterally into lending, insurance, and wealth, and as specialist challengers carve profitable niches in premium credit, gig-worker finance, and cross-border payments. Rising participation from Tier II and Tier III cities, together with international UPI linkages, signals a structural broadening of growth opportunities across customer segments and geographies.
India Fintech Market Trends and Insights
Government-Built Digital Public Infrastructure Accelerating Mass-Market Adoption
Monthly UPI volumes exceeded 15 billion in November 2024, moving USD 280 billion in value. Aadhaar?enabled eKYC has cut onboarding costs from USD 15-20 to USD 0.5, allowing providers to serve low-income users profitably. More than 508 million Indians now access formal financial services through the JAM trinity, enlarging the India fintech market pool for payments, lending, and insurance. Direct benefit transfers delivered over USD 427 billion have entrenched digital rails in everyday transactions. The open, interoperable architecture reduces integration friction for private players, which in turn spurs product launches and cross-sector collaborations.
Account Aggregator Framework Unlocking Data-Driven Credit
Since its launch in 2021, the AA system has enabled consent-based sharing of verified financial records, allowing lenders to score borrowers who lack formal histories. By 2025, it is set to channel credit flows nearing USD 300 billion to MSMEs and retail customers. The ability to pull utility-bill and transaction data cuts approval times and lowers default risk, underpinning the expansion of digital lending platforms within the India fintech market. Policy makers view AA as a cornerstone for future digital credit rails that balance innovation with consumer protection.
RBI's Stricter Digital-Lending & FLDG Norms Raising Compliance Cost
Regulations issued in 2022 and updated in 2023 require direct fund flows between borrowers and regulated entities, detailed APR disclosures, and caps on default-loss guarantees at 5% of loan portfolios. Compliance spending has climbed 15-20%, squeezing smaller lenders. Cooling-off windows and data-storage mandates have prompted revisions to short-term products, slowing expansion plans and trimming profitability in the India fintech market.
Other drivers and restraints analyzed in the detailed report include:
Embedded-Finance Demand from E-commerce and the Gig Economy / Formalization of MSMEs Post-GST: Creating New Demand Pools / Zero-MDR Policy Compressing Payment-Gateway Profit Pools /
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
Digital payments accounted for 42.9% of India's fintech market share in 2024, underpinned by 131 billion UPI transactions in FY24. Continued smartphone adoption and merchant acceptance are expected to keep the segment on a high-growth track, even as revenue models shift toward value-added services. Industry incumbents deepen engagement by layering credit, insurance, and wealth products, thereby lengthening user lifecycles and raising per-customer margins. Competitive intensity remains elevated as global tech giants, banks, and home-grown players fight for daily transaction flow.
Neobanking is projected to post a 19.62% CAGR through 2030, the fastest among all propositions. Digital-only challengers partner with licensed banks to offer full-stack mobile accounts, automated budgeting, and alternative lending for freelancers and MSMEs. As regulatory frameworks mature and APIs standardize, neobanks expand beyond urban elites into vernacular interfaces and segment-specific offerings. The widening customer base, combined with low overheads, positions neobanks to steadily lift their contribution to the India fintech market size.
The India Fintech Market is Segmented by Service Proposition (Digital Payments, Digital Lending and Financing, Digital Investments, Insurtech, and Neobanking), by End-User (Retail and Businesses), and by User Interface (Mobile Applications, Web / Browser, and POS / IoT Devices). The Market Forecasts are Provided in Terms of Value (USD).
List of Companies Covered in this Report:
Paytm (One97 Communications Ltd) / PhonePe Pvt Ltd / Razorpay Software Pvt Ltd / Pine Labs Pvt Ltd / PayU Payments Pvt Ltd / BharatPe (Resilient Innovations Pvt Ltd) / MobiKwik (One MobiKwik Systems Ltd) / PolicyBazaar (PB Fintech Ltd) / Zerodha Broking Ltd / Upstox (RKSV Securities India Pvt Ltd) / Groww (Nextbillion Technology Pvt Ltd) / Cred Financial Technologies Pvt Ltd / Slice (GaragePreneurs Internet Pvt Ltd) / KreditBee (Finnov Pvt Ltd) / Lendingkart Finance Ltd / Capital Float (Axio Digital) / NeoGrowth Credit Pvt Ltd / Navi Technologies Ltd / Jupiter (Amica Finance Pvt Ltd) / NIYO Solutions Pvt Ltd /
Additional Benefits:
The market estimate (ME) sheet in Excel format /
3 months of analyst support /
1 Introduction
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2 Research Methodology
3 Executive Summary
4 Market Landscape
4.1 Market Overview
4.2 Market Drivers
4.2.1 Government-Built Digital Public Infrastructure (UPI, Aadhaar, OCEN) Accelerating Mass-Market Adoption
4.2.2 Account Aggregator Framework Unlocking Data-Driven Credit Underwriting
4.2.3 Embedded-Finance Demand from E-commerce & Gig-Economy Platforms
4.2.4 Formalization of MSMEs post-GST Creating New SME Fintech Demand Pools
4.2.5 Millennial & Gen-Z Wealth Creation Driving Low-Cost Robo-Advisory Uptake
4.2.6 Cross-Border UPI Linkages (e.g., Singapore, UAE) Opening New Remittance Revenues
4.3 Market Restraints
4.3.1 RBI's Stricter Digital-Lending & FLDG Norms Raising Compliance Cost
4.3.2 Zero-MDR Policy Compressing Payment-Gateway Profit Pools
4.3.3 Escalating Cyber-Fraud Incidents Undermining Consumer Trust
4.3.4 Post-2022 Funding Winter Constraining Scale-Up Capital
4.4 Value / Supply-Chain Analysis
4.5 Regulatory and Technological Outlook
4.6 Porter's Five Forces Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Suppliers
4.6.3 Bargaining Power of Buyers
4.6.4 Threat of Substitutes
4.6.5 Competitive Rivalry
4.7 Investment & Funding Trend Analysis
5 Market Size & Growth Forecasts (Value)
5.1 By Service Proposition
5.1.1 Digital Payments
5.1.2 Digital Lending and Financing
5.1.3 Digital Investments
5.1.4 Insurtech
5.1.5 Neobanking
5.2 By End-User
5.2.1 Retail
5.2.2 Businesses
5.3 By User Interface
5.3.1 Mobile Applications
5.3.2 Web / Browser
5.3.3 POS / IoT Devices
6 Competitive Landscape
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for Key Companies, Products & Services, and Recent Developments)
6.4.1 Paytm (One97 Communications Ltd)
6.4.2 PhonePe Pvt Ltd
6.4.3 Razorpay Software Pvt Ltd
6.4.4 Pine Labs Pvt Ltd
6.4.5 PayU Payments Pvt Ltd
6.4.6 BharatPe (Resilient Innovations Pvt Ltd)
6.4.7 MobiKwik (One MobiKwik Systems Ltd)
6.4.8 PolicyBazaar (PB Fintech Ltd)
6.4.9 Zerodha Broking Ltd
6.4.10 Upstox (RKSV Securities India Pvt Ltd)
6.4.11 Groww (Nextbillion Technology Pvt Ltd)
6.4.12 Cred Financial Technologies Pvt Ltd
6.4.13 Slice (GaragePreneurs Internet Pvt Ltd)
6.4.14 KreditBee (Finnov Pvt Ltd)
6.4.15 Lendingkart Finance Ltd
6.4.16 Capital Float (Axio Digital)
6.4.17 NeoGrowth Credit Pvt Ltd
6.4.18 Navi Technologies Ltd
6.4.19 Jupiter (Amica Finance Pvt Ltd)
6.4.20 NIYO Solutions Pvt Ltd
7 Market Opportunities & Future Outlook
7.1 White-Space & Unmet-Need Assessment
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security