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Report

India Eco-Friendly Home Hygiene Products Market, By Type (Floor Cleaner, Detergent Liquid, Dishwash Gel, Toilet Cleaner, Glass & Multi-surface Cleaner, Vegetable & Fruit Wash, Others), By Distribution Channel (General Trade, Online, Modern Trade), By Region, Competition, Forecast & Opportunities, FY2017-FY2027

Market report I 2022-05-01 I 115 Pages I TechSci Research

India eco-friendly home hygiene products market was valued at USD12.93 million in the year 2021 and is anticipated to grow with CAGR 32.90% in the forecast years, 2022-2027, to reach USD74.05 million by 2027. The India eco-friendly home hygiene products market growth is anticipated to grow on the backbones of factors like increasing concerns among the population regarding safety measures and health benefits of keeping homes clean. Changing lifestyles and markets flooding with innovative products is driving the growth of the India eco-friendly home hygiene products market in the upcoming five years. Government initiatives and favorable schemes toward manufacturing and promotions of eco-friendly home hygiene products and health campaigns run by governmental and non-governmental organizations further support the growth of the India eco-friendly home hygiene products market in the next five years. The advantage of the product toward the environment as causing minimum environment degradation, being produced in environment-friendly methods and processes, is further substantiating the growth of the India eco-friendly home hygiene products market in the future five years. Furthermore, the presence of toxic chemicals, as well as the bad odor in chemicals, which has left consumers desiring more from household green cleaning products, increased product innovation, and recyclable packaging offered by market players, are some of the major factors driving the growth of the India eco-friendly home hygiene products market in the forecast years, until 2027.
The India eco-friendly home hygiene products market is segmented based on type, distribution channel, regional distribution, and competitive landscape. Based on type, the market is further fragmented into floor cleaner, detergent liquid, dishwash gel, toilet cleaner, glass & multi-surface cleaner, vegetable & fruit wash, others. Detergent liquid is anticipated to hold the largest revenue shares of the market and dominate the market segment in the upcoming five years on account of increasing demand for the product being more environment friendly over traditional detergents in the market. Surging requirement for organic cleaning products and environment-friendly degradation of the cleaning products further substantiate the growth of the sub-segment and the growth of the India eco-friendly home hygiene products market in the forecast years.
GlobalBees Brands Pvt. Ltd. (The Better Home), Aditya Renewtech LLP (GreenWorx), Rutu Biosys Private Limited (Biodoc), Be Better Personal Care Private Limited (Born Good), GreenPledge Products Pvt. Ltd. (PureCult), Pon Pure Chemical India Private Limited (Vooki), Seventh Generation, Inc., Harvestwild Organic Solutions Private Limited (BubbleNut Wash), Herbal Strategi Homecare Pvt. Ltd, Organica Biotech Pvt. Ltd., Triveni Engineering & Industries Ltd. (SuperGuard), etc., are among the major market players in the India platform that lead the market growth of the India eco-friendly home hygiene products market.
Years considered for this report:
Historical Years: 2017-2020
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2023-2027
Objective of the Study:
- To analyze and estimate the market size of India eco-friendly home hygiene products market from 2017 to 2021.
- To estimate and forecast the market size of India eco-friendly home hygiene products market from 2022 to 2027 and growth rate until 2027.
- To classify and forecast India eco-friendly home hygiene products market based on type, distribution channel, regional distribution, and competitive landscape.
- To identify dominant region or segment in the India eco-friendly home hygiene products market.
- To identify drivers and challenges for India eco-friendly home hygiene products market.
- To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India eco-friendly home hygiene products market.
- To identify and analyze the profile of leading players operating in India eco-friendly home hygiene products market.
- To identify key sustainable strategies adopted by market players in India eco-friendly home hygiene products market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the country.
TechSci Research calculated the market size of India eco-friendly home hygiene products market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.
Key Target Audience:
- Manufacturers, suppliers, distributors and other stakeholders
- Government bodies such as regulating authorities and policy makers
- Organizations, forums and alliances related to eco-friendly home hygiene products
- Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:
In this report, India eco-friendly home hygiene products market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
- India Eco-friendly home hygiene products Market, By Type:
o Floor Cleaner
o Detergent Liquid
o Dishwash Gel
o Toilet Cleaner
o Glass & Multi-surface Cleaner
o Vegetable & Fruit Wash
o Others
- India Eco-friendly home hygiene products Market, By Distribution Channel:
o General Trade
o Online
o Modern Trade
- India Eco-friendly home hygiene products Market, By Region:
o North
o South
o West
o East
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in India eco-friendly home hygiene products market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).

1. Product Overview
2. Research Methodology
3. Impact of COVID-19 on India Eco-friendly Home Hygiene Products Market
4. Executive Summary
5. Voice of Customers
5.1. Brand Awareness
5.2. Factors Influencing Purchase Decision
5.3. Sources of Information
6. Consumer Behavior
7. India Eco-friendly Home Hygiene Products Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type (Floor Cleaner, Detergent Liquid, Dishwash Gel, Toilet Cleaner, Glass & Multi-surface Cleaner, Vegetable & Fruit Wash, Others)
7.2.2. By Distribution Channel (General Trade, Online, Modern Trade)
7.2.3. By Region
7.2.4. By Company (2021)
7.2.4.1. Competitor Analysis, By Online Distribution Channel (Top 5 Players)
7.3. Market Map (Type, Region)
8. India Detergent Liquid Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Distribution Channel
8.2.2. By Region
8.3. Pricing Analysis
9. India Floor Cleaner Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Distribution Channel
9.2.2. By Region
9.3. Pricing Analysis
10. India Dishwash Liquid Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Distribution Channel
10.2.2. By Region
10.3. Pricing Analysis
11. India Toilet Cleaner Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Distribution Channel
11.2.2. By Region
11.3. Pricing Analysis
12. India Glass & Multi-Surface Cleaner Market Outlook
12.1. Market Size & Forecast
12.1.1. By Value
12.2. Market Share & Forecast
12.2.1. By Distribution Channel
12.2.2. By Region
12.3. Pricing Analysis
13. India Vegetable & Fruit Wash Market Outlook
13.1. Market Size & Forecast
13.1.1. By Value
13.2. Market Share & Forecast
13.2.1. By Distribution Channel
13.2.2. By Region
13.3. Pricing Analysis
14. Top 5 Bestselling SKUs in Modern Trade, General Trade, Institutional Sales, Online Marketplaces
15. List of SKUs by Top 10 Players
16. Market Dynamics
16.1. Drivers
16.2. Challenges
17. Market Trends and Developments
18. Policy & Regulatory Landscape
19. India Economic Profile
20. Competitive Landscape
20.1. GlobalBees Brands Pvt. Ltd. (The Better Home)
20.2. Aditya Renewtech LLP (GreenWorx)
20.3. Rutu Biosys Private Limited (Biodoc)
20.4. Be Better Personal Care Private Limited (Born Good)
20.5. GreenPledge Products Pvt. Ltd. (PureCult)
20.6. Pon Pure Chemical India Private Limited (Vooki)
20.7. Seventh Generation, Inc.
20.8. Harvestwild Organic Solutions Private Limited (BubbleNut Wash)
20.9. Herbal Strategi Homecare Pvt. Ltd
20.10. Organica Biotech Pvt. Ltd.
20.11. Triveni Engineering & Industries Ltd. (SuperGuard)
21. Strategic Recommendations

Figure 1: India Eco-friendly Home Hygiene Products Market Size, By Value (USD Million), FY2017-FY2027F
Figure 2: India Eco-friendly Home Hygiene Products Market Share, By Type, By Value, FY2017-FY2027F
Figure 3: India Eco-friendly Home Hygiene Products Market Share, By Distribution Channel, By Value, FY2017-FY2027F
Figure 4: India Eco-friendly Home Hygiene Products Market Share, By Region, By Value, FY2017-FY2027F
Figure 5: India Eco-friendly Home Hygiene Products Market Share, By Company, By Value, FY2021
Figure 6: India Eco-friendly Home Hygiene Products Market Share, By Company, By Online Distribution Channel, By Value, FY2021
Figure 7: India Eco-friendly Home Hygiene Products Market Map, By Type, Market Size (USD Million) & Growth Rate (%), FY2021
Figure 8: India Eco-friendly Home Hygiene Products Market Map, By Type, Market Size (USD Million) & Growth Rate (%), FY2021
Figure 9: India Detergent Liquid Market Size, By Value (USD Million), FY2017-FY2027F
Figure 10: India Net National Disposable Income (USD Billion), FY2015-FY2020
Figure 11: India Detergent Liquid Market Share, By Distribution Channel, By Value, FY2017-FY2027F
Figure 12: India Detergent Liquid Market Share, By Region, By Value, FY2017-FY2027F
Figure 13: India Floor Cleaner Market Size, By Value (USD Million), FY2017-FY2027F
Figure 14: India Urban Population as a Percentage of Total Population (%), 2015-2020
Figure 15: India Floor Cleaner Market Share, By Distribution Channel, By Value, FY2017-FY2027F
Figure 16: India Floor Cleaner Market Share, By Region, By Value, FY2017-FY2027F
Figure 17: India Dishwash Liquid Market Size, By Value (USD Million), FY2017-FY2027F
Figure 18: Internet Penetration in Percentage (%) of India, 2015-2019
Figure 19: India Dishwash Liquid Market Share, By Distribution Channel, By Value, FY2017-FY2027F
Figure 20: India Dishwash Liquid Market Share, By Region, By Value, FY2017-FY2027F
Figure 21: India Toilet Cleaner Market Size, By Value (USD Million), FY2017-FY2027F
Figure 22: India Toilet Cleaner Market Share, By Distribution Channel, By Value, FY2017-FY2027F
Figure 23: India Toilet Cleaner Market Share, By Region, By Value, FY2017-FY2027F
Figure 24: India Glass & Multi-Surface Cleaner Market Size, By Value (USD Million), FY2017-FY2027F
Figure 25: India Glass & Multi-Surface Cleaner Market Share, By Distribution Channel, By Value, FY2017-FY2027F
Figure 26: India Glass & Multi-Surface Cleaner Market Share, By Region, By Value, FY2017-FY2027F
Figure 27: India Vegetable and Fruit Wash Market Size, By Value (USD Million), FY2017-FY2027F
Figure 28: India GDP per capita (Current USD), 2016-2020
Figure 29: India Vegetable and Fruit Wash Market Share, By Distribution Channel, By Value, FY2017-FY2027F
Figure 30: India Vegetable and Fruit Wash Market Share, By Region, By Value, FY2017-FY2027F

Table 1: India Detergent Liquid Market Pricing Analysis 2021
Table 2: India Floor Cleaner Market Pricing Analysis, 2021
Table 3: India Dishwash Liquid Market Pricing Analysis, 2021
Table 4: Number of Hospital in India, By Top 5 States, 2020
Table 5: India Toilet Cleaner Market Pricing Analysis, 2021
Table 6: Number of Hospital Beds in India, By Top 5 States, 2020
Table 7: India Glass & Multi-Surface Cleaner Market Pricing Analysis, 2021
Table 8: India Vegetable & Fruit Wash Market, Pricing Analysis, 2021
Table 9: Top 5 Best-Selling SKUs in General Trade, By Select Brand, By Type, By Packaging, By Quantity, 2021
Table 10: Top 5 Best-Selling SKUs in Modern Trade, By Select Brand, By Type, By Packaging, By Quantity, 2021
Table 11: Top 5 Best-Selling SKUs in Institutional Sales, By Select Brand, By Type, By Packaging, By Quantity, 2021
Table 12: Top 5 Best-Selling SKUs in Online Marketplaces, By Select Brand, By Type, By Packaging, By Quantity, 2021
Table 13: List of SKUs, By Select Brand, By Product Name, By Product Type, By Packaging, By Quantity, 2021

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