India Deodorant Market Report and Forecast 2025-2034
Market Report I 2025-05-29 I 102 Pages I EMR Inc.
The India deodorant market is projected to grow at a CAGR of 7.80% between 2025 and 2034.
India Deodorant Market Growth
The deodorant market in India is being driven by the increased importance of personal hygiene and well-being. Perfumed hygiene products help individuals look presentable and further boost their confidence, which is driving the adoption of deodorants by both male and female. The higher consciousness about body odour in the present social scenario is making deodorants handy in social situations, increasing the demand for the compact and portable size of deodorant products. About 65% of Indians are under 35 years old. The growing younger population in India is fuelling the market growth.
Spray deodorants, which are aerosol-based, are among the most popular variants among Indian consumers. However, there is a growing demand for roll-ons and sticks, especially from women, as a result of the improved convenience offered by them.
There is a growing demand for cream-based deodorants in roll-on formats from the urban population of the country, as they have a long-lasting effect. The absence of a gas-based application method is considered environment friendly, which is further enhancing the product demand among eco-conscious consumers. Additionally, the rapid urbanisation in Indian states is further contributing to the market growth. The National Capital Territory of Delhi and the Union Territory of Chandigarh are considered the most urbanised with 97.5% and 97.25% urban population, respectively.
India Deodorant Industry Segmentation
India Deodorant Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Gel
- Cream
- Spray
- Roll-On
- Stick
- Wipes
- Others
Market Breakup by Gender
- Male
- Female
- Unisex
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
Market Breakup by Region
- North India
- East and Central India
- West India
- South India
India Deodorant Market Share
Based on distribution channel, the market is divided into the supermarkets and hypermarkets, convenience stores, and online, among others. The growing convenience offered by e-commerce channels, the rapid digitisation of the Indian economy, and the growing internet penetration are contributing to the increased purchase of deodorants through online channels.
Leading Companies in the India Deodorant Market
The market participants are engaged in innovative branding and marketing strategies to reach to a wider audience and gain market dominance.
- Beiersdorf AG
- Procter & Gamble Co
- L'oreal S.A
- Unilever Plc
- Revlon Inc
- Vanesa Care Pvt. Ltd. (Denver)
- L'Occitane International S.A
- Natura & Co
- ITC Ltd
- Others
1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Asia Pacific Deodorant Market Overview
5.1 Key Industry Highlights
5.2 Asia Pacific Deodorant Historical Market (2018-2024)
5.3 Asia Pacific Deodorant Market Forecast (2025-2034)
6 India Deodorant Market Analysis
6.1 Key Industry Highlights
6.2 India Deodorant Historical Market (2018-2024)
6.3 India Deodorant Market Forecast (2025-2034)
7 India Deodorant Market by Type
7.1 Gel
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Cream
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 Spray
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
7.4 Roll-On
7.4.1 Historical Trend (2018-2024)
7.4.2 Forecast Trend (2025-2034)
7.5 Stick
7.5.1 Historical Trend (2018-2024)
7.5.2 Forecast Trend (2025-2034)
7.6 Wipes
7.6.1 Historical Trend (2018-2024)
7.6.2 Forecast Trend (2025-2034)
7.7 Others
8 India Deodorant Market by Gender
8.1 Male
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Female
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
8.3 Unisex
8.3.1 Historical Trend (2018-2024)
8.3.2 Forecast Trend (2025-2034)
9 India Deodorant Market by Distribution Channel
9.1 Supermarket and Hypermarkets
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Convenience Stores
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
9.3 Online
9.3.1 Historical Trend (2018-2024)
9.3.2 Forecast Trend (2025-2034)
9.4 Others
10 India Deodorant Market by Region
10.1 North India
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 East and Central India
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
10.3 West India
10.3.1 Historical Trend (2018-2024)
10.3.2 Forecast Trend (2025-2034)
10.4 South India
10.4.1 Historical Trend (2018-2024)
10.4.2 Forecast Trend (2025-2034)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter's Five Forces Analysis
11.2.1 Supplier's Power
11.2.2 Buyers Powers
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Value Chain Analysis
13 Trade Data Analysis (HS Code - 33720)
13.1 Major Exporting Countries
13.1.1 By Value
13.1.2 By Volume
13.2 Major Importing Countries
13.2.1 By Value
13.2.2 By Volume
14 Competitive Landscape
14.1 Supplier Selection
14.2 Key Global Players
14.3 Key Regional Players
14.4 Key Player Strategies
14.5 Company Profiles
14.5.1 Beiersdorf AG
14.5.1.1 Company Overview
14.5.1.2 Product Portfolio
14.5.1.3 Demographic Reach and Achievements
14.5.1.4 Certifications
14.5.2 Procter & Gamble Co.
14.5.2.1 Company Overview
14.5.2.2 Product Portfolio
14.5.2.3 Demographic Reach and Achievements
14.5.2.4 Certifications
14.5.3 L'oreal S.A.
14.5.3.1 Company Overview
14.5.3.2 Product Portfolio
14.5.3.3 Demographic Reach and Achievements
14.5.3.4 Certifications
14.5.4 Unilever Plc
14.5.4.1 Company Overview
14.5.4.2 Product Portfolio
14.5.4.3 Demographic Reach and Achievements
14.5.4.4 Certifications
14.5.5 Revlon Inc.
14.5.5.1 Company Overview
14.5.5.2 Product Portfolio
14.5.5.3 Demographic Reach and Achievements
14.5.5.4 Certifications
14.5.6 Vanesa Care Pvt. Ltd. (Denver)
14.5.6.1 Company Overview
14.5.6.2 Product Portfolio
14.5.6.3 Demographic Reach and Achievements
14.5.6.4 Certifications
14.5.7 L'Occitane International S.A.
14.5.7.1 Company Overview
14.5.7.2 Product Portfolio
14.5.7.3 Demographic Reach and Achievements
14.5.7.4 Certifications
14.5.8 Natura & Co.
14.5.8.1 Company Overview
14.5.8.2 Product Portfolio
14.5.8.3 Demographic Reach and Achievements
14.5.8.4 Certifications
14.5.9 ITC Ltd.
14.5.9.1 Company Overview
14.5.9.2 Product Portfolio
14.5.9.3 Demographic Reach and Achievements
14.5.9.4 Certifications
14.5.10 Others
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