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India Buy Now Pay Later Business and Investment Opportunities - 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q1 2025 Update
Market Report I 2025-02-10 I 88 Pages I PayNxt360
According to PayNXT360, BNPL payment market in India is expected to grow by 13.4% on annual basis to reach US$21,956.9 million in 2025.
The BNPL market in the country experienced robust growth during 2021-2024, achieving a CAGR of 22.3%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 9.8% during 2025-2030. By the end of 2030, the BNPL sector is projected to expand from its 2024 value of USD 19,362.8 million to approximately USD 35,072.8 million.
This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry in India, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunities by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
PayNXT360's research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Key Insights
India's BNPL market is evolving rapidly, driven by the growth of e-commerce, the entry of diverse providers, and increasing consumer demand for flexible payment options. Players such as LazyPay, Amazon Pay Later, and ZestMoney are shaping the landscape with innovative solutions tailored to Indian consumers.
Over the next 2-4 years, the sector is expected to see significant growth and diversification, with BNPL becoming a staple payment method in both traditional and non-traditional sectors. Regulatory developments will play a key role in ensuring the market's sustainability and balancing innovation with consumer protection to create a robust and transparent BNPL ecosystem in India.
Rapid Adoption of BNPL Services Across Demographics
- India has witnessed a rapid increase in BNPL adoption, particularly among Millennials and Gen Z, driven by platforms such as LazyPay, Simpl, and ZestMoney. These services have gained traction for small-ticket purchases such as food delivery, transportation, and online shopping, offering flexibility and ease of use. This trend highlights the shift in consumer behavior toward alternative payment solutions that align with the digital lifestyles of younger generations.
- India's e-commerce market grew by 27% in 2023 and has been a major catalyst for BNPL adoption. The increasing availability of the Internet and smartphones has created a robust digital ecosystem, allowing BNPL providers to reach a wider audience. Additionally, the limited penetration of credit cards-accessible to only about 5% of the population-has made BNPL an appealing alternative for consumers seeking convenient and accessible financing options.
- Over the next 2-4 years, BNPL adoption is expected to expand, transitioning from an emerging trend to a mainstream payment method across retail categories. Providers are likely to focus on penetrating tier-2 and tier-3 cities, tailoring offerings to meet the specific needs of these regions. This growth trajectory will drive innovation in repayment structures and credit solutions, solidifying BNPL's role as a critical component of India's payment ecosystem.
Entry of Diverse BNPL Providers
- India's BNPL market is witnessing heightened competition, with domestic startups and global players such as Amazon Pay Later entering the space. Amazon Pay Later, for instance, allows customers to defer payments for purchases on its platform, significantly boosting BNPL visibility among Indian consumers. This influx of players highlights the growing appeal of BNPL as a flexible payment solution in the rapidly evolving digital economy.
- The untapped potential of India's growing digital economy is a key driver in attracting new BNPL providers. Additionally, strategic partnerships between BNPL companies and e-commerce platforms have facilitated seamless integration of these payment solutions, enhancing accessibility and consumer adoption. These collaborations reshape the competitive landscape, enabling providers to scale rapidly while offering tailored solutions to meet diverse consumer needs.
- Over the next 2-4 years, the entry of new players is expected to intensify competition, prompting providers to differentiate through personalized solutions, loyalty programs, and enhanced user experiences. This competition will also drive diversification into non-traditional sectors such as healthcare, education, and travel, broadening the reach of BNPL services. As providers innovate to capture market share, the landscape is set to become increasingly dynamic and consumer-focused.
Regulatory Oversight and Focus on Consumer Protection
- India's BNPL market is experiencing growing regulatory scrutiny as the Reserve Bank of India (RBI) implements stricter guidelines for fintech companies. A key instance is the RBI's mandate prohibiting non-banking BNPL providers from loading credit lines onto prepaid payment instruments, forcing many providers to rethink their business models. These regulatory developments highlight the government's focus on ensuring stability and fairness within the rapidly expanding BNPL sector.
- Concerns about consumer over-indebtedness and financial literacy have been significant drivers of regulatory interest in the BNPL market. The ease of access to BNPL services has raised the risk of financial strain among consumers, prompting the need for protective measures. Additionally, Indian regulators are observing global trends and frameworks to align domestic practices with international standards for responsible lending and transparency in fintech.
- Over the next 2-4 years, regulatory measures are expected to foster greater transparency and trust in BNPL services, enhancing consumer confidence. However, these changes may create challenges for smaller providers, who struggle to comply with stricter requirements, potentially leading to market consolidation. Established players with robust compliance mechanisms will likely benefit, positioning themselves as trusted providers in a more regulated and secure BNPL ecosystem.
Expansion into Non-Traditional Sectors
- BNPL services in India extend beyond retail into healthcare, education, and travel sectors, addressing high upfront costs that often deter consumers. Providers such as ZestMoney offer installment options for tuition fees, enabling students and families to manage education expenses more effectively. Similarly, Bajaj Finserv has introduced solutions targeting medical expenses, making healthcare services more affordable and accessible to a broader audience.
- The rising cost of living and growing consumer aspirations have driven demand for flexible payment solutions in high-value sectors. BNPL services meet this demand by breaking down large expenses into manageable payments. Additionally, businesses in these sectors view BNPL as an opportunity to attract more customers by reducing financial barriers, expanding their market reach and boosting sales.
- Over the next 2-4 years, BNPL adoption in non-traditional sectors is expected to grow as providers forge partnerships with educational institutions, healthcare facilities, and travel companies. However, this expansion may attract increased regulatory scrutiny, with authorities focusing on consumer protection and credit risk management. Providers that navigate these challenges effectively could gain a competitive edge, establishing themselves as trusted players in these high-cost segments.
Competitive Landscape and Regulatory Developments in India's Buy Now, Pay Later (BNPL) Market
Established players such as ZestMoney, LazyPay, Simpl, and Amazon Pay Later are intensifying competition by leveraging strategic partnerships and offering tailored solutions to meet diverse consumer needs. These developments underscore the sector's transformation into a key component of India's digital economy.
Looking ahead, the competitive dynamics in the BNPL market are expected to intensify further, with new entrants and ongoing consolidation shaping the landscape. Regulatory measures such as the CFPB's interpretive rule will ensure consumer protection and responsible lending practices. Providers must focus on innovation, diversification, and compliance to sustain growth and remain competitive in an evolving market that continues attracting domestic and international attention.
Current State of the BNPL Market
- The surge in consumer demand for flexible payment options has been a pivotal factor driving BNPL adoption. Additionally, the rapid growth of digital commerce in India has created an ecosystem conducive to BNPL services. E-commerce platforms and increasing smartphone penetration have enabled BNPL providers to reach a broader audience, particularly among younger consumers.
- India's BNPL market is set to grow further as digital commerce and consumer awareness expand. With providers innovating and tailoring their offerings to meet diverse needs, BNPL will likely become a mainstream payment method across urban and rural areas. This evolution will position BNPL as a critical enabler in India's digital payment landscape over the coming decade.
Key Players and New Entrants
- ZestMoney: A prominent BNPL provider in India, ZestMoney has partnered with various merchants to offer installment payment solutions.
- LazyPay: Operated by PayU, LazyPay provides BNPL services across multiple platforms, enhancing consumer purchasing power.
- Simple: Simpl offers a BNPL platform that allows consumers to make purchases and settle payments later, aiming to simplify the checkout experience.
- Amazon Pay Later: Leveraging its extensive user base, Amazon has introduced BNPL services in India, allowing consumers to pay in installments for purchases made on its platform.
Anticipated Competitive Dynamics
- The Indian BNPL market is expected to grow as established players seek to strengthen their positions through mergers and acquisitions. New entrants, both domestic and international, are likely to enter the market, intensifying competition. Providers may focus on diversifying their services and forming strategic partnerships to differentiate themselves in a crowded market.
Regulatory Changes
- In May 2024, the Consumer Financial Protection Bureau (CFPB) issued an interpretive rule imposing certain regulations on BNPL providers, aligning them with traditional credit card providers. This rule mandates that BNPL services adhere to consumer protection laws related to billing disputes, refunds, and disclosure requirements.
1 About this Report
1.1 Summary
1.2 Methodology
1.3 BNPL Definitions
1.4 Disclaimer
2 India Buy Now Pay Later Industry Attractiveness
2.1 India Buy Now Pay Later - Gross Merchandise Value Trend Analysis, 2021-2030
2.2 India Buy Now Pay Later - Average Value Per Transaction Trend Analysis, 2021-2030
2.3 India Buy Now Pay Later-Transaction Volume Trend Analysis, 2021-2030
2.4 India Buy Now Pay Later Market Share Analysis by Key Players, 2024
3 India Buy Now Pay Later Operational KPIs
3.1 Buy Now Pay Later Revenues, 2021-2030
3.2 Buy Now Pay Later Share by Revenue Segments, 2021-2030
3.2.1 Buy Now Pay Later Revenue by Merchant Commission, 2021-2030
3.2.2 Buy Now Pay Later Revenue by Missed Payment Fee Revenue, 2021-2030
3.2.3 Buy Now Pay Later Revenue by Pay Now & Other Income, 2021-2030
3.3 Buy Now Pay Later Active Consumer Base, 2021-2030
3.4 Buy Now Pay Later Bad Debt, 2021 - 2024 - 2030
4 Buy Now Pay Later Spend Analysis by Business Model, 2021-2030
4.1 Buy Now Pay Later Two-Party Business Model, 2021-2030
4.2 Buy Now Pay Later Three-Party Business Model, 2021-2030
5 Buy Now Pay Later Spend Analysis by Purpose, 2021-2030
5.1 Buy Now Pay Later Convenience, 2021-2030
5.2 Buy Now Pay Later Credit, 2021-2030
6 Buy Now Pay Later Spend Analysis by Functional Attribute, 2021-2030
6.1 Buy Now Pay Later by Open Loop System, 2021-2030
6.2 Buy Now Pay Later by Closed Loop System, 2021-2030
7 Buy Now Pay Later Spend Analysis by Distribution Model, 2021-2030
7.1 Buy Now Pay Later by Standalone, 2021-2030
7.2 Buy Now Pay Later by Banks & Payment Service Providers, 2021-2030
7.3 Buy Now Pay Later by Marketplaces, 2021-2030
8 India Buy Now Pay Later Spend Analysis by Sales Channel
8.1 Buy Now Pay Later Market Share by Sales Channel, 2021-2030
8.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2021-2030
8.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2021-2030
9 India Buy Now Pay Later Snapshot by End-Use Sector, 2021-2030
9.1 Buy Now Pay Later Market Share by End-Use Sector, 2024
9.2 Buy Now Pay Later Sales Uplift by End-Use Segment, 2024
10 India Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2021-2030
10.1 India Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis, 2021-2030
10.2 India Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis, 2021-2030
10.3 India Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis, 2021-2030
11 India Buy Now Pay Later Market Size and Forecast by Retail Product Categories
11.1 Buy Now Pay Later Share by Retail Product Category, 2024
11.2 India Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2021-2030
11.3 India Buy Now Pay Later Retail Shopping - Consumer Electronics - Gross Merchandise Value Trend Analysis, 2021-2030
11.5 India Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies - Gross Merchandise Value Trend Analysis, 2021-2030
11.6 India Buy Now Pay Later Retail Shopping - Jewellery - Gross Merchandise Value Trend Analysis, 2021-2030
11.7 India Buy Now Pay Later Retail Shopping - Sporting Goods - Gross Merchandise Value Trend Analysis, 2021-2030
11.8 India Buy Now Pay Later Retail Shopping - Entertainment & Gaming - Gross Merchandise Value Trend Analysis, 2021-2030
11.9 India Buy Now Pay Later Retail Shopping - Others - Gross Merchandise Value Trend Analysis, 2021-2030
12 India Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2021-2030
12.1 India Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis, 2021-2030
12.2 India Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis, 2021-2030
12.3 India Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis, 2021-2030
13 India Buy Now Pay Later in Travel: Market Size and Forecast, 2021-2030
13.1 India Buy Now Pay Later Travel - Gross Merchandise Value Trend Analysis, 2021-2030
13.2 India Buy Now Pay Later Travel - Average Value Per Transaction Trend Analysis, 2021-2030
13.3 India Buy Now Pay Later Travel - Transaction Volume Trend Analysis, 2021-2030
14 India Buy Now Pay Later in Media and Entertainment: Market Size and Forecast, 2021-2030
14.1 India Buy Now Pay Later Media and Entertainment - Gross Merchandise Value Trend Analysis, 2021-2030
14.2 India Buy Now Pay Later Media and Entertainment - Average Value Per Transaction Trend Analysis, 2021-2030
14.3 India Buy Now Pay Later Media and Entertainment - Transaction Volume Trend Analysis, 2021-2030
15 India Buy Now Pay Later in Service: Market Size and Forecast, 2021-2030
15.1 India Buy Now Pay Later Service - Gross Merchandise Value Trend Analysis, 2021-2030
15.2 India Buy Now Pay Later Service - Average Value Per Transaction Trend Analysis, 2021-2030
15.3 India Buy Now Pay Later Service - Transaction Volume Trend Analysis, 2021-2030
16 India Buy Now Pay Later in Automotive: Market Size and Forecast, 2021-2030
16.1 India Buy Now Pay Later Automotive - Gross Merchandise Value Trend Analysis, 2021-2030
16.2 India Buy Now Pay Later Automotive - Average Value Per Transaction Trend Analysis, 2021-2030
16.3 India Buy Now Pay Later Automotive - Transaction Volume Trend Analysis, 2021-2030
17 India Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2021-2030
17.1 India Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2021-2030
17.2 India Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis, 2021-2030
17.3 India Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis, 2021-2030
18 India Buy Now Pay Later in Others: Market Size and Forecast, 2021-2030
18.1 India Buy Now Pay Later Others - Gross Merchandise Value Trend Analysis, 2021-2030
18.2 India Buy Now Pay Later Others - Average Value Per Transaction Trend Analysis, 2021-2030
18.3 India Buy Now Pay Later Others - Transaction Volume Trend Analysis, 2021-2030
19 India Buy Now Pay Later Analysis by Consumer Attitude and Behaviour, 2021-2030
19.1 Buy Now Pay Later Spend Share by Age Group, 2024
19.1.1 India Buy Now Pay Later by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2021-2030
19.1.2 India Buy Now Pay Later by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2021-2030
19.1.3 India Buy Now Pay Later by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2021-2030
19.1.4 India Buy Now Pay Later by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2021-2030
19.2 Buy Now Pay Later Spend Share by Default Rate by Age Group, 2024
19.3 Buy Now Pay Later Share by Income, 2024
19.3.1 India Buy Now Pay Later by Income Level - Tier 1 - Gross Merchandise Value Trend Analysis, 2021-2030
19.3.2 India Buy Now Pay Later by Income Level - Tier 2 - Gross Merchandise Value Trend Analysis, 2021-2030
19.3.3 India Buy Now Pay Later by Income Level - Tier 3 - Gross Merchandise Value Trend Analysis, 2021-2030
19.4 Buy Now Pay Later Gross Merchandise Value Share by Gender, 2024
19.5 Buy Now Pay Later Adoption Rationale, 2024
19.6 India Buy Now Pay Later Market - Spend by Monthly Expense Segments, 2024
20 Further Reading
20.1 About PayNXT360
20.2 Related Research
Table 1: India Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 2: India Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 3: India Buy Now Pay Later - Transaction Volume Trend Analysis (Thousand), 2021-2030
Table 4: India Buy Now Pay Later - Revenues (US$ Million), 2021-2030
Table 5: India Buy Now Pay Later - Merchant Commission (US$ Million), 2021-2030
Table 6: India Buy Now Pay Later - Missed Payment Fee Revenue (US$ Million), 2021-2030
Table 7: India Buy Now Pay Later Pay Now - Other Income (US$ Million), 2021-2030
Table 8: India Buy Now Pay Later - Active Consumer Base (Thousand), 2021-2030
Table 9: India Buy Now Pay Later - Bad Debt (US$ Million), 2022-2024-2030
Table 10: India Buy Now Pay Later - Two-Party Business Model (US$ Million), 2021-2030
Table 11: India Buy Now Pay Later - Three-Party Business Model (US$ Million), 2021-2030
Table 12: India Buy Now Pay Later - Convenience (US$ Million), 2021-2030
Table 13: India Buy Now Pay Later - Credit (US$ Million), 2021-2030
Table 14: India Buy Now Pay Later - Open Loop System (US$ Million), 2021-2030
Table 15: India Buy Now Pay Later - Closed Loop System (US$ Million), 2021-2030
Table 16: India Buy Now Pay Later - Standalone (US$ Million), 2021-2030
Table 17: India Buy Now Pay Later - Banks & Payment Service Providers (US$ Million), 2021-2030
Table 18: India Buy Now Pay Later - Marketplaces (US$ Million), 2021-2030
Table 19: India Buy Now Pay Later - Gross Merchandise Value by Online Channel (US$ Million), 2021-2030
Table 20: India Buy Now Pay Later - Gross Merchandise Value by POS Channel (US$ Million), 2021-2030
Table 21: India Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 22: India Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 23: India Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Thousand), 2021-2030
Table 24: India Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 25: India Buy Now Pay Later Retail Shopping - Consumer Electronics - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 26: India Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 27: India Buy Now Pay Later Retail Shopping - Jewellery - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 28: India Buy Now Pay Later Retail Shopping - Sporting Goods - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 29: India Buy Now Pay Later Retail Shopping - Entertainment & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 30: India Buy Now Pay Later Retail Shopping - Others - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 31: India Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 32: India Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 33: India Buy Now Pay Later Retail Shopping Home Improvement - Transaction Volume Trend Analysis (Thousand), 2021-2030
Table 34: India Buy Now Pay Later Travel - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 35: India Buy Now Pay Later Travel - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 36: India Buy Now Pay Later Travel - Transaction Volume Trend Analysis (Thousand), 2021-2030
Table 37: India Buy Now Pay Later Media and Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 38: India Buy Now Pay Later Media and Entertainment - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 39: India Buy Now Pay Later Media and Entertainment - Transaction Volume Trend Analysis (Thousand), 2021-2030
Table 40: India Buy Now Pay Later Service - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 41: India Buy Now Pay Later Service- Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 42: India Buy Now Pay Later Service - Transaction Volume Trend Analysis (Thousand), 2021-2030
Table 43: India Buy Now Pay Later Automotive - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 44: India Buy Now Pay Later Automotive - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 45: India Buy Now Pay Later Automotive - Transaction Volume Trend Analysis (Thousand), 2021-2030
Table 46: India Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 47: India Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 48: India Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Thousand), 2021-2030
Table 49: India Buy Now Pay Later Others - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 50: India Buy Now Pay Later Others - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 51: India Buy Now Pay Later Others - Transaction Volume Trend Analysis (Thousand), 2021-2030
Table 52: India Buy Now Pay Later by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 53: India Buy Now Pay Later by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 54: India Buy Now Pay Later by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 55: India Buy Now Pay Later by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 56: India Buy Now Pay Later by Income Level - Tier 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 57: India Buy Now Pay Later by Income Level - Tier 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 58: India Buy Now Pay Later by Income Level - Tier 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 1: PayNXT360's Methodology Framework
Figure 2: India Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 3: India Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 4: India Buy Now Pay Later - Transaction Volume Trend Analysis (Thousand), 2021-2030
Figure 5: India Buy Now Pay Later - Market Share Analysis by Key Players (by Value), 2024
Figure 6: India Buy Now Pay Later - Revenues (US$ Million), 2021-2030
Figure 7: Buy Now Pay Later Share - Revenue Segments (%), 2021-2030
Figure 8: India Buy Now Pay Later - Merchant Commission (US$ Million), 2021-2030
Figure 9: India Buy Now Pay Later - Missed Payment Fee Revenue (US$ Million), 2021-2030
Figure 10: India Buy Now Pay Later Pay Now - Other Income (US$ Million), 2021-2030
Figure 11: India Buy Now Pay Later - Active Consumer Base (Thousand), 2021-2030
Figure 12: India Buy Now Pay Later - Bad Debt (US$ Million), 2021-2024-2030
Figure 13: India Buy Now Pay Later Spend Analysis by Business Model (%), 2021-2030
Figure 14: India Buy Now Pay Later - Two-Party Business Model (US$ Million), 2021-2030
Figure 15: India Buy Now Pay Later - Three-Party Business Model (US$ Million), 2021-2030
Figure 16: India Buy Now Pay Later Spend Analysis by Purpose (%), 2021-2030
Figure 17: India Buy Now Pay Later - Convenience (US$ Million), 2021-2030
Figure 18: India Buy Now Pay Later - Credit (US$ Million), 2021-2030
Figure 19: India Buy Now Pay Later Spend Analysis by Functional Attribute (%), 2021-2030
Figure 20: India Buy Now Pay Later - Open Loop System (US$ Million), 2021-2030
Figure 21: India Buy Now Pay Later - Closed Loop System (US$ Million), 2021-2030
Figure 22: India Buy Now Pay Later Spend Analysis by Distribution Model (%), 2021-2030
Figure 23: India Buy Now Pay Later - Standalone (US$ Million), 2021-2030
Figure 24: India Buy Now Pay Later - Banks & Payment Service Providers (US$ Million), 2021-2030
Figure 25: India Buy Now Pay Later - Marketplaces (US$ Million), 2021-2030
Figure 26: India Buy Now Pay Later - Gross Merchandise Value Market Share by Sales Channel (%), 2021-2030
Figure 27: India Buy Now Pay Later - Gross Merchandise Value by Online Channel (US$ Million), 2021-2030
Figure 28: India Buy Now Pay Later - Gross Merchandise Value by POS Channel (US$ Million), 2021-2030
Figure 29: India Buy Now Pay Later - Market Share by End-Use Sector (%), 2024
Figure 30: India Buy Now Pay Later - Market Share by End-Use Segment (%), 2024
Figure 31: India Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 32: India Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 33: India Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Thousand), 2021-2030
Figure 34: India Buy Now Pay Later - Market Share by Retail Product Category (%), 2024
Figure 35: India Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 36: India Buy Now Pay Later Retail Shopping - Consumer Electronics - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 37: India Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 38: India Buy Now Pay Later Retail Shopping - Jewellery- Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 39: India Buy Now Pay Later Retail Shopping - Sporting Goods - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 40: India Buy Now Pay Later Retail Shopping - Entertainment & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 41: India Buy Now Pay Later Retail Shopping - Others - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 42: India Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 43: India Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 44: India Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis (Thousand), 2021-2030
Figure 45: India Buy Now Pay Later Travel - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 46: India Buy Now Pay Later Travel - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 47: India Buy Now Pay Later Travel - Transaction Volume Trend Analysis (Thousand), 2021-2030
Figure 48: India Buy Now Pay Later Media and Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 49: India Buy Now Pay Later Media and Entertainment - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 50: India Buy Now Pay Later Media and Entertainment - Transaction Volume Trend Analysis (Thousand), 2021-2030
Figure 51: India Buy Now Pay Later Service - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 52: India Buy Now Pay Later Service - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 53: India Buy Now Pay Later Service - Transaction Volume Trend Analysis (Thousand), 2021-2030
Figure 54: India Buy Now Pay Later Automotive - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 55: India Buy Now Pay Later Automotive - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 56: India Buy Now Pay Later Automotive - Transaction Volume Trend Analysis (Thousand), 2021-2030
Figure 57: India Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 58: India Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 59: India Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Thousand), 2021-2030
Figure 60: India Buy Now Pay Later Others - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 61: India Buy Now Pay Later Others - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 62: India Buy Now Pay Later Others - Transaction Volume Trend Analysis (Thousand), 2021-2030
Figure 63: India Buy Now Pay Later - Share by Age Group in Value Terms (%), 2024
Figure 64: India Buy Now Pay Later by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 65: India Buy Now Pay Later by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 66: India Buy Now Pay Later by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 67: India Buy Now Pay Later by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 68: India Buy Now Pay Later - Share by Default Rate by Age Group in Value Terms (%), 2024
Figure 69: India Buy Now Pay Later - Share by Income Group in Value Terms (%), 2024
Figure 70: India Buy Now Pay Later by Income Level - Tier 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 71: India Buy Now Pay Later by Income Level - Tier 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 72: India Buy Now Pay Later by Income Level - Tier 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 73: India Buy Now Pay Later - Share by Gender in Value Terms (%), 2024
Figure 74: Buy Now Pay Later - Adoption Rationale by Value, 2024
Figure 75: India Buy Now Pay Later - Monthly Expense Segments, 2024
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Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
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- Sample Pages
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With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
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- Check for Alternatives
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Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
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- Confirm Content
- Prices / Formats / Delivery
- Prices
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All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
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- Discounts
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As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
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- Available Currencies
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Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
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- Licenses
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License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
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- Global Site License
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The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
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- Formats
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The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
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- Delivery
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Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
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- Shipping Charges
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As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
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- Prices
- Ordering
- By Credit Card
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We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
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- By Money Transfer
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If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
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- By Credit Card
- Security
- Website security
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We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
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- Credit Card Security
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We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
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- Website security