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India Beauty Devices Market By Type (Trimmers & Shaver, Hair Dryers, Hair Straighteners, Hair Curlers, Epilators, Face Cleanser, and Others (Multipurpose (Styler), Multipurpose (Face Cleaner), Face Massager, Lip Plumper, etc.)), By Application (Individual Vs Professional), By Distribution Channel (Online, Multi-Branded Stores, Hypermarkets/Supermarkets Exclusive Stores and Others (Local Shops, Direct Sales, Distributor & Dealers etc.)), By Region, Competition Forecast & Opportunities, 2018-2028
Market Report I 2023-02-01 I 74 Pages I TechSci Research
Growing consumer demand for more convenient and professional beauty device products is driving the India beauty devices market and is expected to register a CAGR of 15.30% during the forecast period, reaching around USD 912.93 million by 2028F. Furthermore, during the forecast period, technical advancements, growing acceptance of men's grooming devices, and rising home beauty devices use are expected to drive the India beauty devices market.
The top three players in the Indian market, Philips India Limited, Panasonic Life Solution India Private Limited, and Procter & Gamble Hygiene and Health Care Limited (Gillette and Braun), are international brands. Most importantly, there is still a lot of space for growth as brands want to increase their online presence because internet penetration is still only 40% in India.
Products such as those to treat acne, remove unwanted hair, and other devices for haircare are increasing. The numerous applications cater to the markets for personal and business use. Additionally, customers are interested in additional surgeries, equipment, tools, and gadgets. Personal grooming specialists spend on R&D to introduce innovative products and hold their market share in a competitive industry. Brands are intentionally aiming to appeal to the youth by releasing new cutting-edge technologies and are making every effort to advertise their goods on both offline and online platforms.
Due to the closure of numerous boutiques during COVID-19, there is a rise in the demand for beauty devices at home, such as hair care, skincare, and hair removal devices. Therefore, shavers, trimmers, epilators, straighteners, and other styling devices, including hair dryers, witnessed a 70% spike in sales at Paytm. The company had to bring in new suppliers after selling hair and beard trimmers devices three times to meet demand.
Increasing Consumer Demand for Appearance Improvement Will Lead to the Market Growth
The younger generation, particularly the millennials and members of Generation Z, are now concerned about their appearance. They are entirely conscious of their growth and desire to enhance their personality because of the growing awareness of self-care among people of all sexes. Beauty devices for men and women are now widely utilized. Beauty devices have become increasingly popular because of their multichannel availability, simple accessibility, and active e-commerce channels. Several factors benefit the market for beauty devices in India.
Creation and Launch of New Beauty Devices is Expected to Fuel the Market Growth
Manufacturers are forced to develop new products because of growing consumer demand for more valuable and professional grooming devices such as pore cleaners, hair stylers, and hair removal devices such as epilators & trimmers. This is expected to impact the personal grooming industry in India significantly
Enhancing Use of Social Media is Driving the Market Growth
The rising trends in skin care primarily drive the market in India among younger generations, along iwth the expansion of distribution channels for hair care, and the robust consumer base. As social media influencers are more likely to reveal their beauty devices and routines these days, local and international beauty businesses are turning to them to increase brand recognition and draw in new customers.
Increase in the frequency of skin and hair issues
Most people experience hair and skin issues. One's look can be negatively impacted by hair loss, hair damage, split ends, skin pigmentation, redness, blackheads, and acne, driving the demand for beauty gadgets.
Counterfeit Beauty Devices Restrain Market Growth
The market is negatively impacted with counterfeit beauty device items, most of which are imported from China. Fake products attract many customers by claiming qualities comparable to genuine products but at considerably lower prices. Therefore, the expansion of the beauty device market in India is being severely hampered by duplicate or fake items.
Threat of Increasing Competition and New Competitor Entrance in the Market
There are numerous well-established players in the beauty devices market in India, and they benefit from both the market's stability and the dedicated support of its consumers. A rise in the number of foreign brands also shows the market's enormous growth potential. With so many brands present, rural markets are gradually growing more slowly than urban markets, leaving large-scale businesses and new entrants with few marketplaces to take advantage of.
Market Segmentation
The India Beauty Devices Market is segmented on the basis of type, application, distribution channel, and region. On the basis of type, the market is further segmented into trimmers & shavers, hair dryers, hair straighteners, hair curlers, epilators, face cleanser and others (multipurpose (styler), multipurpose (face cleaner), face massager, lip plumper, etc.). On the basis of application, the market is further segmented into individual & professional. The distribution channel is segmented into online, multi-branded stores, hypermarkets/supermarkets, exclusive stores, and others (local shops, direct sales, distributors & dealers etc.)). The market analysis also studies the regional segmentation divided into north, south, west, and east.
Company Profiles
Philips India Limited, Panasonic Life Solutions India Private Limited, Procter & Gamble Hygiene and Health Care Limited, Vega Industries Private Limited, Havells India Ltd, Syska Led Lights Pvt Ltd, Dyson Technology India Pvt Ltd, Beurer India Private Limited, SSIZ International Pvt Ltd, Flawless Beauty Products and Services Private Limited are some of the leading market players in the India beauty devices market. Newmarket players have also been actively entering the market in recent years, further strengthening future market growth.
Report Scope:
In this report, India beauty devices market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
- India Beauty Device Market, By Type:
o Trimmers & Shavers
o Hair Dryers
o Hair Straighteners
o Hair Curlers
o Epilators
o Face Cleanser
o Others
- India Beauty Device Market, By Application:
o Individual
o Professional
- India Beauty Device Market, By Distribution Channel:
o Online
o Multi-Branded Stores
o Hypermarkets / Supermarkets
o Exclusive Stores
o Others
- India Beauty Device Market, By Region:
o North
o South
o West
o East
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in India Beauty Devices market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Key Data from Primary Sources
2.6. Key Data from Secondary Sources
2.7. Forecasting Methodology
2.8. Data Triangulation & Validation
2.9. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
4. Key Segments Impact of COVID-19 on India Beauty Device Market
5. Voice of Customer (B2C Model Analysis)
5.1. Sample Size Determination
5.2. Demographic Respondents
5.2.1. By Gender
5.2.2. By Age
5.2.3. By Income Group
5.2.4. By Occupation
5.3. Brand Awareness
5.4. Frequency of Usage
5.5. Factors Influencing Purchase Decision
5.6. Satisfaction Level
5.7. Challenges Faced Post Purchase
6. India Beauty Device Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Type Market Share Analysis (Trimmer/Shaver, Hair Dryers, Hair Straightener, Hair Curler, Epilator, Face Cleanser and Others (Face Massager, Multipurpose (Styler), Multipurpose (Face Cleaner), Lip Plumper, etc))
6.2.2. By Application Market Share Analysis (Individual Vs. Professional)
6.2.3. By Distribution Channel Market Share Analysis (Online, Multi-Branded Stores, Hypermarkets/Supermarkets, Exclusive Stores and Others (Local Shops, Direct Sales, Distributors & Dealers Etc.))
6.2.4. By Region Market Share Analysis
6.2.4.1. Northern Market Analysis
6.2.4.2. Southern Region Market Analysis
6.2.4.3. Western Region Market Analysis
6.2.4.4. Eastern Region Market Analysis
6.2.5. By Company Market Share Analysis (2022)
6.3. India Beauty Device Market Mapping & Opportunity Assessment
6.3.1. By Type Market Mapping & Opportunity Assessment
6.3.2. By Application Market Mapping & Opportunity Assessment
6.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
6.3.4. By Region Market Mapping & Opportunity Assessment
7. India Trimmers & Shavers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis (Beard Trimmers, Rotary Shavers, Hair Trimmers/Clippers, Foil Shavers, Female Trimmers and Others (Eyebrow Trimmer, Nose & Ear Trimmers)
7.2.2. By Price Range Market Share Analysis (Medium, Low & High)
7.2.3. By Distribution Channel Market Share Analysis
7.3. Pricing Analysis
8. India Hair Dryers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis (Corded & Cordless)
8.2.2. By Price Range Market Share Analysis (Low, Medium & High)
8.2.3. By Distribution Channel Market Share Analysis
8.3. Pricing Analysis
9. India Hair Straighteners Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.1.2. By Volume
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis (Ceramic, Titanium & Tourmaline)
9.2.2. By Price Range Market Share Analysis (Medium, Low & High)
9.2.3. By Distribution Channel Market Share Analysis
9.3. Pricing Analysis
10. India Hair Curlers Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.1.2. By Volume
10.2. Market Share & Forecast
10.2.1. By Product Type Market Share Analysis (Curlers & Crimpers)
10.2.2. By Price Range Market Share Analysis (Low, Medium & High)
10.2.3. By Distribution Channel Market Share Analysis
10.3. Pricing Analysis
11. India Epilators Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.1.2. By Volume
11.2. Market Share & Forecast
11.2.1. By Product Type Market Share Analysis (Body Epilator & Face Epilator)
11.2.2. By Price Range Market Share Analysis (Medium, Low & High)
11.2.3. By Distribution Channel Market Share Analysis
11.3. Pricing Analysis
12. India Face Cleanser Market Outlook
12.1. Market Size & Forecast
12.1.1. By Value
12.1.2. By Volume
12.2. Market Share & Forecast
12.2.1. By Product Type Market Share Analysis (Facial Cleanser & Pore Cleanser)
12.2.2. By Price Range Market Share Analysis (Medium, Low & High)
12.2.3. By Distribution Channel Market Share Analysis
12.3. Pricing Analysis
13. Supply Chain Analysis
13.1. Key Raw Material Suppliers
13.2. Key Participants in the Supply chain
13.3. % Margins Across Key Participants
14. Import Export Analysis
14.1. India Beauty Devices Exports
14.1.1. By Value
14.1.2. By Volume
14.2. India Beauty Devices Imports
14.2.1. By Value
14.2.2. By Volume
15. Product Benchmarking (More than 100 bestselling products)
16. Market Dynamics
16.1. Drivers
16.1.1. Enhancing the use of social media
16.1.2. Increase in the frequency of skin and hair issues
16.1.3. Increasing consumer demand for appearance improvement
16.2. Challenges
16.2.1. Counterfeit beauty devices restrain
16.2.2. High level of competition
17. Market Trends & Developments
17.1. Creating and launching new beauty devices
17.2. Benefits of digital marketing and online shopping
17.3. Growing importance of peer feedback and product review in purchase decision
17.4. Increasing adoption of men's grooming products
17.5. Preference of using convenient beauty devices at home
18. SWOT Analysis
18.1. Strength
18.2. Weakness
18.3. Opportunities
18.4. Threat
19. Policy & Regulatory Landscape
19.1. Regulatory Framework
19.2. Key Standards
20. India Economic Profile
21. Competitive Landscape
21.1. Competition Outlook
21.2. Company Profiles
21.2.1. Philips India Limited
21.2.1.1. Business Overview
21.2.1.2. Merger & Acquisitions
21.2.1.3. Product Launches
21.2.1.4. Product Portfolio
21.2.1.5. Product of Interest
21.2.1.6. Key Personnel
21.2.2. Panasonic Life Solutions India Private Limited
21.2.2.1. Business Overview
21.2.2.2. Merger & Acquisitions
21.2.2.3. Product Launches
21.2.2.4. Product Portfolio
21.2.2.5. Product of Interest
21.2.2.6. Key Personnel
21.2.3. Procter & Gamble Hygiene and Health Care
21.2.3.1. Business Overview
21.2.3.2. Merger & Acquisitions
21.2.3.3. Product Launches
21.2.3.4. Product Portfolio
21.2.3.5. Product of Interest
21.2.3.6. Key Personnel
21.2.4. Vega Industries Private Limited
21.2.4.1. Business Overview
21.2.4.2. Merger & Acquisitions
21.2.4.3. Product Launches
21.2.4.4. Product Portfolio
21.2.4.5. Product of Interest
21.2.4.6. Key Personnel
21.2.5. Havells India Ltd
21.2.5.1. Business Overview
21.2.5.2. Merger & Acquisitions
21.2.5.3. Product Launches
21.2.5.4. Product Portfolio
21.2.5.5. Product of Interest
21.2.5.6. Key Personnel
21.2.6. Syska Led Lights Pvt Ltd
21.2.6.1. Business Overview
21.2.6.2. Merger & Acquisitions
21.2.6.3. Product Launches
21.2.6.4. Product Portfolio
21.2.6.5. Product of Interest
21.2.6.6. Key Personnel
21.2.7. Dyson Technology India Pvt Ltd
21.2.7.1. Business Overview
21.2.7.2. Merger & Acquisitions
21.2.7.3. Product Launches
21.2.7.4. Product Portfolio
21.2.7.5. Product of Interest
21.2.7.6. Key Personnel
21.2.8. Beurer India Private Limited
21.2.8.1. Business Overview
21.2.8.2. Merger & Acquisitions
21.2.8.3. Product Launches
21.2.8.4. Product Portfolio
21.2.8.5. Product of Interest
21.2.8.6. Key Personnel
21.2.9. SSIZ International Pvt Ltd
21.2.9.1. Business Overview
21.2.9.2. Merger & Acquisitions
21.2.9.3. Product Launches
21.2.9.4. Product Portfolio
21.2.9.5. Product of Interest
21.2.9.6. Key Personnel
21.2.10. Flawless Beauty Products and Services Private Limited
21.2.10.1. Business Overview
21.2.10.2. Merger & Acquisitions
21.2.10.3. Product Launches
21.2.10.4. Product Portfolio
21.2.10.5. Product of Interest
21.2.10.6. Key Personnel
22. Strategic Recommendations
22.1. Target Regions
22.2. Target Product Types
22.3. Target Application
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