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Report
India Alcohol Market Report and Forecast 2024-2032
Market Report I 2024-07-18 I 186 Pages I EMR Inc.
India Alcohol Market and Forecast 2024-2032
Market Outlook
According to the report by Expert Market Research (EMR), the India alcohol market size reached approximately USD 64.19 billion in 2023. Aided by the increasing demand for premium alcoholic beverages and the growing consumption across various demographics, the market is projected to grow at a CAGR of 6.7% between 2024 and 2032, reaching a value of around USD 115.27 billion by 2032.
Alcohol, encompassing a range of beverages such as beer, wine, and spirits, plays a significant role in India's social and cultural fabric. The market includes diverse products catering to different consumer preferences and occasions. The rising disposable incomes, urbanisation, and changing lifestyle patterns are driving the consumption of alcoholic beverages in India.
The increasing consumer preference for premium and craft alcoholic beverages is a primary driver of the India alcohol market growth. With the growing awareness of different types of alcoholic beverages and the influence of global trends, there has been a significant shift towards high-quality, premium products. This trend is particularly noticeable among the urban population, who are willing to spend more on unique and sophisticated drinking experiences.
Additionally, the rising trend of social drinking and the increasing acceptance of alcohol consumption in social settings are propelling the India alcohol market expansion. The younger demographic, in particular, is more inclined towards socialising over drinks, contributing to the growing demand for alcoholic beverages. The proliferation of bars, pubs, and lounges in urban areas has further supported this trend.
The expanding applications of alcohol in various sectors also play a significant role in propelling the India alcohol market development. The hospitality sector, including hotels, restaurants, and resorts, is a major consumer of alcoholic beverages, catering to both domestic and international guests. The growing tourism sector in India is also driving the demand for alcohol, as tourists often indulge in local and international alcoholic beverages during their stay.
The increasing adoption of digital marketing and e-commerce platforms for alcohol sales is contributing to the market growth. The convenience of online shopping, coupled with the availability of a wide range of products and competitive pricing, is attracting consumers to purchase alcoholic beverages online. This trend has been further accelerated by the COVID-19 pandemic, which led to the closure of physical stores and increased reliance on online platforms.
Furthermore, the introduction of innovative products and flavours in the alcoholic beverages segment is surging the India alcohol market value. Manufacturers are focusing on developing new and unique products to cater to the evolving consumer preferences. This includes the introduction of flavoured spirits, craft beers, and ready-to-drink cocktails, which are gaining popularity among consumers.
The beer segment holds a significant share of the market, driven by the increasing consumption among the younger population. The availability of various types of beer, including lager, ale, and craft beer, is attracting a wide range of consumers.
Other alcoholic beverages, including traditional Indian liquors and ready-to-drink cocktails, are also gaining popularity. The introduction of innovative products and flavours in this segment is attracting consumers.
As per the India alcohol market analysis, the off-trade distribution channel, including retail stores, supermarkets, and hypermarkets, holds a significant share of the market. The availability of a wide range of products and the convenience of purchasing from these stores are driving the demand through this channel.
The online distribution channel is gaining traction, driven by the convenience of online shopping and the availability of a wide range of products. The COVID-19 pandemic has further accelerated the shift towards online platforms for purchasing alcoholic beverages.
Market Segmentation
The India alcohol market can be divided based on type, availability of the raw material, and region.
Market Breakup by Type
- Beer
- Indian Made Foreign Liquour (IMFL)
- Indian Made Liquour (IML)
- Alcopop / Sweetened Alcoholic Beverages
- Others
Market Breakup by Availability of the Raw Material
- ENA
- Molasses
- Corn
- Jowar
- Bajra
- Malt Spirit - Barley
- Graph Spirit
- Others
Market Breakup by Region
- North India
- South India
- East India
- West India
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the India alcohol market. Some of the major players explored in the report by Expert Market Research are as follows:
- Radico Khaitan Ltd.
- Pernod Ricard India Private Ltd.
- United Spirits Ltd
- Globus Spirits Limited
- Jagatjit Industries Limited
- Mohan Meakin Ltd
- Sula Vineyards Ltd
- United Breweries Ltd
- Som Distilleries and Breweries Ltd
- Tilaknagar Industries Ltd
- Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 India Spirit and ENA Supply Outlook
8.1 ENA
8.2 Malt Spirit
8.3 Graph Spirit
8.4 Rum Spirit
9 India Alcohol Market Overview
9.1 Key Industry Highlights
9.2 India Alcohol Historical Market (2018-2023)
9.3 India Alcohol Market Forecast (2024-2032)
10 India Alcohol Market by Type
10.1 Beer
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.1.3 Market by Price Category
10.1.3.1 Economy
10.1.3.2 Premium
10.1.3.3 Luxury
10.2 Indian Made Foreign Liquour (IMFL)
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.2.3 Market by Price Category
10.2.3.1 Economy
10.2.3.2 Premium
10.2.3.3 Luxury
10.3 Indian Made Liquour (IML)
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.3.3 Market by Price Category
10.3.3.1 Economy
10.3.3.2 Premium
10.3.3.3 Luxury
10.4 Alcopop / Sweetened Alcoholic Beverages
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.4.3 Market by Price Category
10.4.3.1 Economy
10.4.3.2 Premium
10.4.3.3 Luxury
10.5 Others
11 India Alcohol Market by Availability of the Raw Material
11.1 ENA
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Molasses
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Corn
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Jowar
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Bajra
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Malt Spirit - Barley
11.6.1 Historical Trend (2018-2023)
11.6.2 Forecast Trend (2024-2032)
11.7 Graph Spirit
11.7.1 Historical Trend (2018-2023)
11.7.2 Forecast Trend (2024-2032)
11.8 Others
12 India Alcohol Market by Region
12.1 North India
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 South India
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 East India
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 West India
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter's Five Forces Analysis
13.2.1 Supplier's Power
13.2.2 Buyer's Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Price Analysis
14.1 ENA Historical Price Trends (2018-2023) and Forecast (2024-2032)
14.2 Malt Spirit Historical Price Trends (2018-2023) and Forecast (2024-2032)
14.3 Graph Spirit Historical Price Trends (2018-2023) and Forecast (2024-2032)
14.4 Rum Spirit Historical Price Trends (2018-2023) and Forecast (2024-2032)
15 Competitive Landscape
15.1 Market Structure
15.2 Top 10 Leading Brands' Market Share
15.3 Company Profiles
15.3.1 Radico Khaitan Ltd.
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Demographic Reach and Achievements
15.3.1.4 Certifications
15.3.2 Pernod Ricard India Private Ltd.
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Demographic Reach and Achievements
15.3.2.4 Certifications
15.3.3 United Spirits Ltd
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Demographic Reach and Achievements
15.3.3.4 Certifications
15.3.4 Globus Spirits Limited
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Demographic Reach and Achievements
15.3.4.4 Certifications
15.3.5 Jagatjit Industries Limited
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Demographic Reach and Achievements
15.3.5.4 Certifications
15.3.6 Mohan Meakin Ltd
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Demographic Reach and Achievements
15.3.6.4 Certifications
15.3.7 Sula Vineyards Ltd
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Demographic Reach and Achievements
15.3.7.4 Certifications
15.3.8 United Breweries Ltd
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 Demographic Reach and Achievements
15.3.8.4 Certifications
15.3.9 Som Distilleries and Breweries Ltd
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Demographic Reach and Achievements
15.3.9.4 Certifications
15.3.10 Tilaknagar Industries Ltd
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.10.3 Demographic Reach and Achievements
15.3.10.4 Certifications
15.3.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. India Alcohol Market: Key Industry Highlights, 2018 and 2032
2. India Alcohol Historical Market: Breakup by Type (USD Billion), 2018-2023
3. India Alcohol Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. India Alcohol Historical Market: Breakup by Raw Material (USD Billion), 2018-2023
5. India Alcohol Market Forecast: Breakup by Raw Material (USD Billion), 2024-2032
6. India Alcohol Historical Market: Breakup by Region (USD Billion), 2018-2023
7. India Alcohol Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. ENA Historical Price Trends and Forecast (2018-2028)
9. Malt Spirit Historical Price Trends and Forecast (2018-2028)
10. Graph Spirit Historical Price Trends and Forecast (2018-2028)
11. Rum Spirit Historical Price Trends and Forecast (2018-2028)
12. India Alcohol Market Structure
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