Report

Global humidifier market reached a value of USD 4.21 billion in 2023 and is anticipated to reach USD 6.27 billion by 2031. The forecast period 2024-2031 projects a CAGR of 5.1%. The market is experiencing remarkable growth, driven by varied designs, types, and characteristics.
Prominent players in the market present an extensive range of choices customized to fulfill diverse consumer preferences, fostering the market's expansion. The availability of a surplus of types and materials contributes to providing distinct features, thereby propelling market growth. Presently, consumers are more willing to invest in such appliances, driven by their growing interest in enhancing the air quality in their surroundings and embracing a healthier lifestyle.
Factors such as increasing awareness among consumers regarding indoor air quality are prompting them to seek solutions for a healthier living environment, which is further expected to help the humidifier market grow. The adoption of IoT-enabled smart humidifiers represents another trend increasing market growth. Technological advancements are pivotal in shaping the industry landscape, with smart home appliances gaining popularity as consumers gravitate towards more comfortable and intelligent living spaces. The paradigm shift towards smart solutions is becoming increasingly prevalent, contributing substantially to the market's growth.
Furthermore, the market is experiencing an upswing due to consumers' evolving preferences, who prioritize products that align with modern lifestyle trends. The demand for innovative and feature-rich appliances is rising, prompting manufacturers to integrate cutting-edge technologies into their product offerings. As a result, the industry is witnessing a transformation characterized by the integration of advanced features such as automation, energy efficiency, and seamless connectivity. These developments collectively propel the market forward, creating a dynamic and competitive landscape that continues to evolve in response to consumers' changing needs and preferences.
Rise in Pollution Aids Expansion of the Market
The escalation of pollution is causing a continuous decline in air quality. In this scenario, the increasing awareness regarding the consequences of reduced air quality on health drives the market demand for humidifiers. These devices play a crucial role in curbing the growth of germs and reducing airborne dust particles and diseases, thereby relieving allergies, easing congestion, and preventing asthma. As consumer health consciousness grows, the demand for humidifiers surges, emphasizing these devices' vital role in maintaining a healthier living environment.
In September 2023, Smartmi launched its latest Evaporative Humidifier 3 to improve air quality and provide comfort to consumers. It solved problems caused by pollution, such as allergies, germ growth, irritability in respiration, and more.
In September 2023, Dreo launched a humidifier series, which included three models with Mistwave technology, namely, the HM713S, HM512S, and HM311S. Mistwave technology gave a competitive edge to the company. It enabled the products to generate 2.4 MHz ultrasonic waves for the automation of high-frequency water, allowing the humidifier to release a fine mist, thereby minimizing the risk of growth of molds in the home.
North America to Dominate the Market
North America is the dominating region, influencing the product's production in the market globally. Several key factors are responsible for the dominance. Consumers have become increasingly aware of the potential health issues of poor air quality. It had become a driving force for the expansion of the region. Moreover, heightened concerns about skin health and overall wellness expand the demand for humidifiers in North American market. As consumers prioritize well-being, North America emerges as a dominant player, shaping the growth of the global market for these health-conscious solutions.
In August 2022, Levoit introduced its dual mist humidifier- the OasisMist Smart Humidifier, inspired to create a spa-like experience, promoting beauty benefits and wellness. It offers a user-friendly design, with quick-humidifying technology, and a sleep mode for all seasons, to produce a continuous fine mist for 45 hours. The product helps in combating dryness, allergies, chapped lips, and itchy skin, containing an essential oil diffusion feature along with cool and warm mist settings.
Thus, North America is anticipated to continue to dominate during the forecast period.
Ultrasonic Humidifiers Hold a Large Volume in the Market
Globally, the humidifier market comprises various types, for instance, ultrasonic humidifiers, impeller humidifiers, and evaporative humidifiers, among which, ultrasonic humidifiers dominate the industry. The reasons behind its dominance are affordability and better energy-efficiency capabilities. Ultrasonic humidifiers are versatile and can be used in any season and temperature as they provide both warm and cool mist. Since their humidifying mechanism is easy, they are relatively smaller in size. Thus, to meet the rising demand, the manufacturers have been adding ultrasonic humidifiers to their product range.
On February 23, 2023, DRI-STEEM Corporation (DriSteem), a leading humidifier manufacturing company, water treatment products and evaporative cooling, unveiled the launch of Adiatec ultrasonic humidifiers in their humidification and evaporative cooling product line. The company offers 13 models of Adiatec ultrasonic humidifiers, with features ranging from 2.2 to 55.3 lbs/hr. BR series models are designed for in-room applications, while BA series models are specifically designed to be placed in an air handling unit (AHU) or duct. The product has a sleek design with a stainless-steel body. Modulating demand signal and constant temperature/airflow control allows Adiatec ultrasonic humidifiers to offer tight humidity control, within +/- 1% of RH setpoint.
Portable Humidifiers to Gain a Larger Market Share
Globally, the humidifier market comprises various types based on installation, for instance, portable humidifiers and in-built humidifiers, among which portable humidifiers dominate the industry. The reason behind the dominance is their cost-effectiveness and easy handling, as they can be shifted from one place to another and are simple to maintain.
Humidifiers typically resonate with bulky, fixed, or heavy devices, which are tougher to shift. But portable humidifiers are, in actuality, very small, lightweight, and fit into very small places. They are advertised as small standing units or handheld devices, which can be easily put on a desk.
On 10th May 2023, Japanese technology company Kaltech, which specializes in using photocatalytic technology to purify food, water, and air, announced their greatest innovation, the world's first beauty humidifier for sale in the United States. The luxurious product has photocatalytic technology to eliminate impurities, marking Kaltech's transition from air purification to water.
Key Players Landscape and Outlook
Global Humidifier market features a competitive landscape with several key players. These brands have established a strong presence in the market with various humidifiers to cater to various consumer preferences. The outlook for these key players is positive, driven by the growing market of humidifiers worldwide. As the market expands, humidifier innovation has become pivotal for maintaining a competitive edge. Additionally, marketing strategies focusing on attracting new segment of consumers and continuous product development are crucial in shaping the market landscape and brand positioning.
Carel Industries S.p.A., a leading brand of systems for humidification, successfully acquired various companies to expand its product line and improve its existing products and increase the consumer base. In February 2023, it acquired 100% of Eurotec's business to empower its sales network and customer support in Auckland, New Zealand. Furthermore, in July 2023, it agreed with Kiona Holding AS, acquiring its 82.4% stake, to optimize energy consumption.
The Procter & Gamble Company�s brand, Vicks, expanded its humidification portfolio with the launch of VapoPads Sinus in October 2023. It was launched to relieve consumers suffering from allergies and sinus issues. The product consists of essential oils created by blending chamomile, menthol, and citrus oils. It clears blocked throat passage and provides comfort from the sinus, providing relief for up to eight hours.