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Report
Home Care in the United Kingdom
Market Direction I 2023-01-25 I 68 Pages I Euromonitor
While demand for home care marginally declined in 2022 compared to the previous year, overall retail volume sales remained above pre-pandemic levels as certain habits persisted in the UK. Dishwashing and air care were the strongest performers during the year in retail volume growth terms, in line with increasing demand for convenience for the former and the home as a sanctuary for the latter. On the other hand, while demand for bleach continued to decline, it remained a popular and affordable op...
Euromonitor International's Home Care in United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Home Care in the United Kingdom
Euromonitor International
January 2023
List Of Contents And Tables
HOME CARE IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive performance by laundry care in 2022 driven by greater mobility in the UK
Convenient tablets remain popular detergent format in 2022
The importance of scent as consumers return to the office and socialising
PROSPECTS AND OPPORTUNITIES
Liquid tablet detergents developed for shorter cold wash cycles
Distribution trends evolve as consumers increasingly purchase laundry care online
Sustainability will continue to emerge as important trend within laundry care
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2017-2022
Table 19 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 20 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 21 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 22 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 23 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 24 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 25 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive growth in 2022 driven by more dynamic automatic dishwashing
Dishwashing tablets remains most popular format within automatic dishwashing, offering greater convenience
Declining enthusiasm for dining out as consumers favour eating at home
PROSPECTS AND OPPORTUNITIES
Further penetration of dishwashers in the UK set to benefit automatic dishwashing tablets over forecast period
Distribution changes for dishwashing with subscription services and online sales increasing in popularity
Unit prices set to further rise following increased costs and distribution challenges
CATEGORY INDICATORS
Table 69 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 70 Sales of Dishwashing by Category: Value 2017-2022
Table 71 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 72 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 73 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 74 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 75 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Heightened hygiene awareness continues to drive demand for surface care
Floor cleaners experiences significant volume growth
Consolidated share amongst the four leaders but private label makes gains in 2022
PROSPECTS AND OPPORTUNITIES
Importance of sustainability and innovation within surface care
Retail e-commerce set to further penetrate category over the forecast period
Unit price set to remain fairly stable over the forecast period
CATEGORY DATA
Table 27 Sales of Surface Care by Category: Value 2017-2022
Table 28 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 29 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 30 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Surface Care: % Value 2018-2022
Table 32 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 33 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 34 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 35 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 36 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for bleach gradually declines following the highs of 2020
Domestos rolls out 50% recycled plastic bottles across core bleach range
Price increases for private label bleach
PROSPECTS AND OPPORTUNITIES
Further decline in demand for bleach expected over forecast period
Developing greener alternatives to bleach
Marginal change in distribution as consumers increasingly shop online
CATEGORY DATA
Table 37 Sales of Bleach: Value 2017-2022
Table 38 Sales of Bleach: % Value Growth 2017-2022
Table 39 NBO Company Shares of Bleach: % Value 2018-2022
Table 40 LBN Brand Shares of Bleach: % Value 2019-2022
Table 41 Forecast Sales of Bleach: Value 2022-2027
Table 42 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong retail volume declines for toilet care in 2022 as cleaning routines normalise
Toilet care, driven by toilet liquids/foam, most negatively impacted across home care
Toilet care remains fairly consolidated competitive landscape, while private label continues to appeal to price-sensitive consumers
PROSPECTS AND OPPORTUNITIES
Toilet care to continue on declining trajectory over the forecast period
Distribution trends to further change as consumers increasingly move online for their toilet care requirements
Unit price of toilet care likely to remain stable over the forecast period
CATEGORY DATA
Table 43 Sales of Toilet Care by Category: Value 2017-2022
Table 44 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 46 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 47 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 48 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for polishes continues on declining trajectory in 2022
Furniture polish sales hit by declining demand for furniture in the UK and changing trends
SC Johnson and Reckitt Benckiser retain dominance of polishes
PROSPECTS AND OPPORTUNITIES
Casualisation trend set to further reduce demand for shoe polish
Distribution of polishes unlikely to see major changes over forecast period
Unit prices set to gradually rise due to cost pressures on production
CATEGORY DATA
Table 49 Sales of Polishes by Category: Value 2017-2022
Table 50 Sales of Polishes by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Polishes: % Value 2018-2022
Table 52 LBN Brand Shares of Polishes: % Value 2019-2022
Table 53 Forecast Sales of Polishes by Category: Value 2022-2027
Table 54 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Air care remains a positive performer in 2022 supported by hybrid working
Home as a sanctuary remains important to local consumers
Air care remains consolidated competitive landscape but private label makes gains
PROSPECTS AND OPPORTUNITIES
Air care to maintain positive performance over the forecast period
Intensifying competition likely across air care
Marginal fluctuations in unit price expected
CATEGORY DATA
Table 55 Sales of Air Care by Category: Value 2017-2022
Table 56 Sales of Air Care by Category: % Value Growth 2017-2022
Table 57 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 58 NBO Company Shares of Air Care: % Value 2018-2022
Table 59 LBN Brand Shares of Air Care: % Value 2019-2022
Table 60 Forecast Sales of Air Care by Category: Value 2022-2027
Table 61 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stable demand for home insecticides in 2022
SC Johnson retains dominance of air care, driven by wide portfolio of Raid
Marginal increase in unit price in line with rising cost of production in 2022
PROSPECTS AND OPPORTUNITIES
Subdued performance by home insecticides over the forecast period
Limited product innovation expected in the coming years
Further slow penetration by e-commerce in line with market trends
CATEGORY DATA
Table 62 Sales of Home Insecticides by Category: Value 2017-2022
Table 63 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 64 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 65 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 66 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 67 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 68 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
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