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Report
Home Care in Switzerland
Market Direction I 2023-01-01 I 65 Pages I Euromonitor
Home Care posted positive growth in current value terms in 2022 as demand stabilised. Key factors influencing the market in 2022 included inflationary pressures, supply chain issues, soaring energy prices and a high level of economic uncertainty which influenced consumer and business investment.
Euromonitor International's Home Care in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Home Care in Switzerland
Euromonitor International
January 2023
List Of Contents And Tables
HOME CARE IN SWITZERLAND
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Supply issues and high inflation the key concerns for laundry care companies in 2022
Shopping tourism resumes in full putting the brakes on growth
Consumers show growing interest in authentically 'green' products
PROSPECTS AND OPPORTUNITIES
Category maturity expected to undermine growth, with convenience being central to the purchasing decision
Geopolitical pressures could have a further impact on the supply chain
Sustainability set to have a growing influence on laundry care
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shopping tourism returns in full force putting pressure on domestic sales
Tablets clean up thanks to convenient image
Players focus on more sustainable solutions for washing dishes
PROSPECTS AND OPPORTUNITIES
Consumers set to shun hand dishwashing in favour of the convenience of automatic dishwashing tablets
Sustainability the buzz word as retailers and manufacturers up their green efforts
Private label under pressure as consumers look more than just low prices
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2017-2022
Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers remain focused on hygiene and convenience when it comes to surface care
Consumers place greater value on convenience over sustainability
Migros maintains the lead with strong portfolio of private label products
PROSPECTS AND OPPORTUNITIES
Multi-purpose cleaners likely to retain appeal, as manufacturers face an uncertain future
Consumers expected to increasingly demand eco-friendly products
Promotional activity could limit value growth
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2017-2022
Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bleach sales in decline due to harmful image
Strong competition from other home care products sees bleach disappearing from retailers' shelves
Competition remains consolidated
PROSPECTS AND OPPORTUNITIES
Bleach set to continue on a downward spiral
Players likely to lack incentive to invest in new innovations as demand slumps
Commodity nature of bleach likely to favour private label
CATEGORY DATA
Table 43 Sales of Bleach: Value 2017-2022
Table 44 Sales of Bleach: % Value Growth 2017-2022
Table 45 NBO Company Shares of Bleach: % Value 2018-2022
Table 46 LBN Brand Shares of Bleach: % Value 2019-2022
Table 47 Forecast Sales of Bleach: Value 2022-2027
Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Toilet care on the rise as more time in the home means more time in the toilet
Innovation continues to be seen as players look to freshen up the competition
Private label leads toilet care thanks to affordable pricing
PROSPECTS AND OPPORTUNITIES
Category maturity expected to limit growth opportunities within toilet care
Convenience likely to remain key to success, but greener options could win favour
Unit prices expected to come under the microscope
CATEGORY DATA
Table 49 Sales of Toilet Care by Category: Value 2017-2022
Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shoe polish offers a small glimmer of hope as sales of polishes slump
Floor polish falling out of favour as consumers switch to more convenient flooring
Migros and SC Johnson battle it out for the lead
PROSPECTS AND OPPORTUNITIES
Bleak outlook for polishes as many consumers no longer view these products as important
Shoe polish likely to remain the one positive
Sustainability concerns likely to influence the development of polishes over the forecast period
CATEGORY DATA
Table 55 Sales of Polishes by Category: Value 2017-2022
Table 56 Sales of Polishes by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Polishes: % Value 2018-2022
Table 58 LBN Brand Shares of Polishes: % Value 2019-2022
Table 59 Forecast Sales of Polishes by Category: Value 2022-2027
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Air care sees sustained demand as consumers continue to look to enhance the home environment
Candle air fresheners help set the mood while spray/aerosol products offer an affordable and effective option
Consumers turn to fresh, familiar and comforting scents for the home
PROSPECTS AND OPPORTUNITIES
Overall sales of air care look set for a bright future
Candle air fresheners set to burn brightly thanks to wellness trend
Innovation could be key as competition grows
CATEGORY DATA
Table 61 Sales of Air Care by Category: Value 2017-2022
Table 62 Sales of Air Care by Category: % Value Growth 2017-2022
Table 63 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 64 NBO Company Shares of Air Care: % Value 2018-2022
Table 65 LBN Brand Shares of Air Care: % Value 2019-2022
Table 66 Forecast Sales of Air Care by Category: Value 2022-2027
Table 67 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
A hot and dry summer in 2022 limits the need for home insecticides
Consumers favour prevention over cure
Lack of innovation leads to growing category maturity
PROSPECTS AND OPPORTUNITIES
Limited growth prospects for home insecticides due to unfavourable weather projections
Consumers likely to remain focused on keeping insects out rather than extinguishing them
Consumers expected to look for safer solutions to controlling unwanted pests
CATEGORY DATA
Table 68 Sales of Home Insecticides by Category: Value 2017-2022
Table 69 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 71 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 72 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 73 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
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