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Report
Home Care in Spain
Market Direction I 2023-01-27 I 71 Pages I Euromonitor
Spain's economy continued to be impacted by the lingering impact of the COVID-19 pandemic in 2022, with this situation compounded by the fallout from Russia's invasion of Ukraine on the European economy. Russia's war in Ukraine led to spiralling food and energy prices which translated into high inflation. This led to a spike in the cost of living, while also leading to a sharp rise in the average unit price of home care. Inflation reached the highest rate since 1985 in summer 2022, leading consu...
Euromonitor International's Home Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Home Care in Spain
Euromonitor International
January 2023
List Of Contents And Tables
HOME CARE IN SPAIN
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN SPAIN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Innovation and new product development at the heart of laundry care in 2022
Health and wellbeing a growing influence on sales
Players look to add value as economic pressures mount
PROSPECTS AND OPPORTUNITIES
Sustainability, convenience and value set to underpin demand for laundry care
Financial pressures should favour private label sales
Scent boosters could find a place in the market as an alternative to fabric softeners
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2017-2022
Table 19 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 20 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 21 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 22 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 23 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 24 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 25 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN SPAIN
KEY DATA FINDINGS
2022 DEVELOPMENTS
High inflation puts pressure on volume sales but new players continue to invest in the category
Multinationals maintain their dominance as they continue to focus on new product development and innovation
Automatic dishwashing benefits from growing appreciation of the convenience of dishwashers
PROSPECTS AND OPPORTUNITIES
Economic pressures expected to influence demand for automatic dishwashing
Economic pressures likely to favour discounters and private label
Sustainability and convenience set to inform demand
CATEGORY INDICATORS
Table 27 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 28 Sales of Dishwashing by Category: Value 2017-2022
Table 29 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 30 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 31 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 32 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN SPAIN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Companies invest in new product development as sales of surface care stabilise in 2022
Sustainability in focus
Agerul finds success with new line of insecticide floor cleaners
PROSPECTS AND OPPORTUNITIES
Convenience and value expected to remain key drivers of sales over the forecast period
Ecolabel products expected to have an advantage as consumers turn their attention to sustainability issues
Private label set to continue growing as consumers become less brand loyal
CATEGORY DATA
Table 34 Sales of Surface Care by Category: Value 2017-2022
Table 35 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Surface Care: % Value 2018-2022
Table 39 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 42 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN SPAIN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bleach sees slower growth as health concerns resurface
Players look for ways to reinvent bleach as the category suffers from maturity
Competition intensifies with private label thriving
PROSPECTS AND OPPORTUNITIES
Maintaining low prices will be key for bleach
Private label set for further growth
Lack of innovation poses a big threat to the future of bleach
CATEGORY DATA
Table 44 Sales of Bleach: Value 2017-2022
Table 45 Sales of Bleach: % Value Growth 2017-2022
Table 46 NBO Company Shares of Bleach: % Value 2018-2022
Table 47 LBN Brand Shares of Bleach: % Value 2019-2022
Table 48 Forecast Sales of Bleach: Value 2022-2027
Table 49 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN SPAIN
KEY DATA FINDINGS
2022 DEVELOPMENTS
New product development helps to partially offset the drop in demand for toilet care
Price hikes benefit private label while forcing other players to innovate
Players go green in an effort to promote sales, but little change seen in the competitive landscape
PROSPECTS AND OPPORTUNITIES
Increased focus on health and the environment offer challenges and opportunities for toilet care players
Sales likely to stagnate as consumers return to busier lifestyles
Private label set to gain share while rim blocks benefit from providing added convenience to the lives of busy Spaniards
CATEGORY DATA
Table 50 Sales of Toilet Care by Category: Value 2017-2022
Table 51 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 53 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 54 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN SPAIN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of polishes continue to fall as consumers lose interest in these products
Players look for new opportunities as traditional shoe polish sales comes under the microscope
Consumers turn to private label as price pressures take their toll
PROSPECTS AND OPPORTUNITIES
Shoe polish unlikely to receive significant investment as players turn their attentions elsewhere
Floor polish should retain its appeal despite competition from standard floor cleaners
Metal and furniture polish products likely to see a drop in demand as consumers habits change
CATEGORY DATA
Table 56 Sales of Polishes by Category: Value 2017-2022
Table 57 Sales of Polishes by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Polishes: % Value 2018-2022
Table 59 LBN Brand Shares of Polishes: % Value 2019-2022
Table 60 Forecast Sales of Polishes by Category: Value 2022-2027
Table 61 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN SPAIN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Air care still full of potential as consumers look to improve the ambience of their homes
Health and wellbeing trend offers potential opportunities for air care manufacturers
The end of the pandemic has differing results across air care
PROSPECTS AND OPPORTUNITIES
Price set to play a significant role as disposable income is squeezed
More time spent in cars set to push sales of car air fresheners, while the Mikado trend is set to fuel interest in liquid air fresheners
Air care could go green in search of sales
CATEGORY DATA
Table 62 Sales of Air Care by Category: Value 2017-2022
Table 63 Sales of Air Care by Category: % Value Growth 2017-2022
Table 64 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 65 NBO Company Shares of Air Care: % Value 2018-2022
Table 66 LBN Brand Shares of Air Care: % Value 2019-2022
Table 67 Forecast Sales of Air Care by Category: Value 2022-2027
Table 68 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN SPAIN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Brevia looking to make its mark in home insecticides as demand continues to grow
Sustainability and inflation the main focal points for manufacturers in 2022
Competition intensifies forcing players to innovate
PROSPECTS AND OPPORTUNITIES
Home insecticides set for stable growth as players explore new formulations
Climate change expected to influence demand for home insecticides, with new product development focused on creating safer formulas
Rising production costs a growing concern with players keen to invest in new innovations
CATEGORY DATA
Table 69 Sales of Home Insecticides by Category: Value 2017-2022
Table 70 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 72 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 73 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 74 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
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