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Report
Home Care in Poland
Market Direction I 2023-01-01 I 62 Pages I Euromonitor
Home care enjoyed exceptionally strong growth in current value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw more modest growth during the year. Overall, increases in the cost of raw materials, shipping costs, labour wages and energy have led to substantial price increases in all home care product areas. As a consequence, more consumers traded down to lower priced brands, while package downsizing, or shrinkflation, was also visi...
Euromonitor International's Home Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Home Care in Poland
Euromonitor International
January 2023
List Of Contents And Tables
HOME CARE IN POLAND
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures boost value sales of laundry care
Consumers showing growing interest in ecological laundry care
Liquid finds favour over powder thanks to convenience factor
PROSPECTS AND OPPORTUNITIES
Concentrated products and tablets set to remain the key growth drivers
New product development in focus heading into the forecast period
CSR campaigns will continue to help build brand image
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures and population growth boost value sales of dishwashing
Consumers embrace the convenience of dishwashers
Ecological products gain in popularity
PROSPECTS AND OPPORTUNITIES
Automatic dishwashing set remain on a strong growth path as more consumers embrace the convenience of a dishwasher
New product development set to focus on ecological products
E-commerce set for further gains as online offer grows
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2017-2022
Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hygiene concerns fuel dynamic growth in surface care
Desire for thorough cleaning routines continues to inform demand
Consumers embrace local eco brands
PROSPECTS AND OPPORTUNITIES
Inflationary pressures likely to continue to influence consumer choice
Environmental concerns could threaten future growth prospects for wipes
Surface care set to go green
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2017-2022
Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bleach suffers from image as harmful to human health
New product development helps reinvigorate bleach with Ace leading the way
Discounters and hypermarkets remain key distribution channels for bleach
PROSPECTS AND OPPORTUNITIES
Negative image of bleach a long-term threat to growth
Competitive landscape likely to remain influenced by low pricing and new product development
Creating a healthier image key to saving bleach
CATEGORY DATA
Table 43 Sales of Bleach: Value 2017-2022
Table 44 Sales of Bleach: % Value Growth 2017-2022
Table 45 NBO Company Shares of Bleach: % Value 2018-2022
Table 46 LBN Brand Shares of Bleach: % Value 2019-2022
Table 47 Forecast Sales of Bleach: Value 2022-2027
Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures and population growth boost value sales of toilet care
Toilet liquids/foam remains the most popular type of toilet care
Bref continues to benefit from trusted image
PROSPECTS AND OPPORTUNITIES
Positive outlook for toilet care
Private label set for further gains
New product development important to the development of toilet care
CATEGORY DATA
Table 49 Sales of Toilet Care by Category: Value 2017-2022
Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures boost value growth in polishes in 2022
Perceived as inessential, budget-conscious consumers forego polishes
SC Johnson retains its lead in polishes while e-commerce makes further gains in terms of distribution
PROSPECTS AND OPPORTUNITIES
Enhanced cleaning routines set to have a positive impact on growth
Hybrid working arrangements and casual dress codes might place a downward pressure on sales of shoe polish
E-commerce set for further gains with the lure of a wider offer and lower prices
CATEGORY DATA
Table 55 Sales of Polishes by Category: Value 2017-2022
Table 56 Sales of Polishes by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Polishes: % Value 2018-2022
Table 58 LBN Brand Shares of Polishes: % Value 2019-2022
Table 59 Forecast Sales of Polishes by Category: Value 2022-2027
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Work-from-home arrangements sustain demand for air care
Liquid air fresheners catch the attention of shoppers
Yankee Candle lights up the market with attractive range of fragrances
PROSPECTS AND OPPORTUNITIES
Demand for air care set to continue growing
Regular new product development key to the category's ongoing development
The rise of e-commerce and eco products: two trends to look out for over the forecast period
CATEGORY DATA
Table 61 Sales of Air Care by Category: Value 2017-2022
Table 62 Sales of Air Care by Category: % Value Growth 2017-2022
Table 63 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 64 NBO Company Shares of Air Care: % Value 2018-2022
Table 65 LBN Brand Shares of Air Care: % Value 2019-2022
Table 66 Forecast Sales of Air Care by Category: Value 2022-2027
Table 67 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hot and wet weather fuels demand for home insecticides in 2021
Prevention seen to be important while many households go in search of convenience when shopping for home insecticides
Health and beauty specialist retailers the key distribution channel
PROSPECTS AND OPPORTUNITIES
Climate change expected to boost Poland's insect population
Consumers likely to demand greater efficacy
Private label looking for gains
CATEGORY DATA
Table 68 Sales of Home Insecticides by Category: Value 2017-2022
Table 69 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 71 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 72 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 73 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
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