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Report
Home Care in Pakistan
Market Direction I 2023-07-07 I 53 Pages I Euromonitor
There remained a healthy demand for home care in 2022 with sales seeing strong and steady growth in retail volume terms. However, while sales saw dynamic double-digit growth in current value terms this was to a large extent fuelled by the elevated inflation seen in Pakistan. With production and distribution costs rising sharply in 2022 due to various factors manufacturers were forced to pass some of these added costs onto the end consumer. With inflation also leading to a general increase in the...
Euromonitor International's Home Care in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Home Care in Pakistan
Euromonitor International
July 2023
List Of Contents And Tables
HOME CARE IN PAKISTAN
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Distribution of Home Care by Format: % Value 2017-2022
Table 7 Distribution of Home Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Home Care by Category: Value 2022-2027
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Laundry care continues to post strong growth in 2022 despite new challenges
Surf leads the way as multinationals dominate laundry care
Bonus and Brite target different ends of the market to give Colgate-Palmolive a wide reach
PROSPECTS AND OPPORTUNITIES
Bright outlook for laundry care with consumers expected to trade up
Rapid population growth and an improved economic scenario key to growth
Bar detergents likely to retain appeal despite losing share to automatic detergents
CATEGORY INDICATORS
Table 10 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 11 Sales of Laundry Care by Category: Value 2017-2022
Table 12 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 13 Sales of Laundry Aids by Category: Value 2017-2022
Table 14 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 15 Sales of Laundry Detergents by Category: Value 2017-2022
Table 16 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 18 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 19 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 20 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 21 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 22 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 23 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Population growth continues to fuel sales of dishwashing
Max increases its dominance with trusted line of dishwashing products
Vim continues to invest in marketing campaigns as it looks to raise its profile
PROSPECTS AND OPPORTUNITIES
Economic stability should support strong sales over the forecast period
Automatic dishwashing unlikely to enter the mass market over the forecast period
Liquids likely to see growing appeal but bars will continue to dominate
CATEGORY INDICATORS
Table 25 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 26 Sales of Dishwashing by Category: Value 2017-2022
Table 27 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 29 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 30 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Economic pressures limit stronger volume gains in 2022
Finis remains the popular choice thanks to accessible prices
Dettol looking to build on its germ-killing reputation
PROSPECTS AND OPPORTUNITIES
Surface care seen to have strong growth potential
New opportunities could be found in rural areas in post-pandemic Pakistan
Convenience set to play a stronger role in the purchasing decision over the forecast period
CATEGORY DATA
Table 32 Sales of Surface Care by Category: Value 2017-2022
Table 33 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Surface Care: % Value 2018-2022
Table 35 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 36 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 37 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bleach continues to thrive thanks to its well-known ability to keep homes clean and germ free
Robin Blue remains the dominant brand thanks to trusted reputation
Domestic player showing promise with popular Kiwi Kleen Bleach brand
PROSPECTS AND OPPORTUNITIES
Bleach likely to remain a key feature of consumers' shopping baskets
Little change expected in the competitive landscape
New product development expected as bleach comes under the microscope
CATEGORY DATA
Table 38 Sales of Bleach: Value 2017-2022
Table 39 Sales of Bleach: % Value Growth 2017-2022
Table 40 NBO Company Shares of Bleach: % Value 2018-2022
Table 41 LBN Brand Shares of Bleach: % Value 2019-2022
Table 42 Forecast Sales of Bleach: Value 2022-2027
Table 43 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Toilet care sees stable growth thanks to increased hygiene awareness
Harpic invests in advertising to help drive demand for toilet care
Multinationals clean up in toilet care
PROSPECTS AND OPPORTUNITIES
Toilet care seen to be full of potential backed by urbanisation and a growing focus on hygiene
Toilet liquids/foam likely to remain the only significant category
Small local grocers likely to remain the key focus of toilet care players
CATEGORY DATA
Table 44 Sales of Toilet Care by Category: Value 2017-2022
Table 45 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 47 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 48 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 49 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Easing of COVID-19 fears puts the shine on shoe polish sales
Guerlain Cheery Blossom and Kiwi the key players in polishes
Smaller lower-priced brands require further investment if they are to pick up steam
PROSPECTS AND OPPORTUNITIES
Polishes set to continue enjoying strong growth backed by an improving economy
Shoe polish continues to take big strides with consumers keen to present a professional and well-groomed appearance
Local players could find success by investing in metal, floor and furniture polish
CATEGORY DATA
Table 50 Sales of Polishes by Category: Value 2017-2022
Table 51 Sales of Polishes by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Polishes: % Value 2018-2022
Table 53 LBN Brand Shares of Polishes: % Value 2019-2022
Table 54 Forecast Sales of Polishes by Category: Value 2022-2027
Table 55 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Air care continues to thrive despite economic pressures
King Air Fresheners leads the way with strong portfolio of affordable products
Distribution landscape shifting as consumers increasingly turn to modern retail options
PROSPECTS AND OPPORTUNITIES
Air care full of potential
Niche categories expected to see strong performances
Air care offers opportunities for local players and more sophisticated fragrances
CATEGORY DATA
Table 56 Sales of Air Care by Category: Value 2017-2022
Table 57 Sales of Air Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Air Care: % Value 2018-2022
Table 59 LBN Brand Shares of Air Care: % Value 2019-2022
Table 60 Forecast Sales of Air Care by Category: Value 2022-2027
Table 61 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising awareness of the threat posed by insect borne diseases boosting demand for home insecticides
Mortein retains a strong lead backed by significant marketing investment
Local brands eye expansion opportunities with value-for-money alternatives
PROSPECTS AND OPPORTUNITIES
Climate change, population growth and urbanisation set to fuel strong demand for home insecticides
Households could turn to electric insecticides for safer and better solutions
Marketing and distribution key to the expansion of home insecticides
CATEGORY DATA
Table 62 Sales of Home Insecticides by Category: Value 2017-2022
Table 63 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 65 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 66 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 67 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
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