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Report
Home Care in Indonesia
Market Direction I 2023-01-25 I 60 Pages I Euromonitor
Home care saw a strong recovery across most categories in Indonesia in 2022 as consumers' confidence continued to grow following the relaxation of lockdown rules after the first quarter of 2022. Purchasing power continued to grow and consumers started spending on non-essential home care products such as air care. While the resurgence of optimism slowed down in the fourth quarter of 2022 due to a high rate of inflation and the increasing price of fuel, consumers from middle- to higher-income hous...
Euromonitor International's Home Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Home Care in Indonesia
Euromonitor International
January 2023
List Of Contents And Tables
HOME CARE IN INDONESIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Economic uncertainty impacts category performance
Innovation remains key, though manufacturers are wary of higher prices
Leaders stay top of mind despite share erosion
PROSPECTS AND OPPORTUNITIES
Shift to concentrated liquid detergents and an increasing emphasis on sustainability
Convenience stores growing in importance
Premiumisation to drive value growth
CATEGORY INDICATORS
Table 49 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 50 Sales of Laundry Care by Category: Value 2017-2022
Table 51 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 52 Sales of Laundry Aids by Category: Value 2017-2022
Table 53 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 54 Sales of Laundry Detergents by Category: Value 2017-2022
Table 55 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 56 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 57 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 58 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 59 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 60 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 61 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 62 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 63 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shift to liquid hand dishwashing products
Leading manufacturers continue to focus on new product developments
Shift to smaller pack sizes
PROSPECTS AND OPPORTUNITIES
Further strong growth anticipated for hand dishwashing detergents
Innovation and influencers to be central to manufacturers' strategies
Limited potential in automatic dishwashing
CATEGORY INDICATORS
Table 64 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 65 Sales of Dishwashing by Category: Value 2017-2022
Table 66 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 68 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 69 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 70 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong recovery and shift away from multi-purpose cream detergents
Waning demand for home care disinfectants
Sayap Mas Utama benefits from popularity of So Klin
PROSPECTS AND OPPORTUNITIES
Growing demand for convenience
Work needed to generate demand for task-specific surface care products
New products need to make strong feature claims
CATEGORY DATA
Table 11 Sales of Surface Care by Category: Value 2017-2022
Table 12 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Surface Care: % Value 2018-2022
Table 14 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 15 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 16 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Declining interest in bleach from consumers and manufacturers
Lack of innovation
Little investment in marketing support, with price a key factor
PROSPECTS AND OPPORTUNITIES
Volume sales set to fall as category struggles to attract younger consumers
Health and environmental concerns to suppress demand, while category faces growing competition
Leaders set to tighten grip on category
CATEGORY DATA
Table 17 Sales of Bleach: Value 2017-2022
Table 18 Sales of Bleach: % Value Growth 2017-2022
Table 19 NBO Company Shares of Bleach: % Value 2018-2022
Table 20 LBN Brand Shares of Bleach: % Value 2019-2022
Table 21 Forecast Sales of Bleach: Value 2022-2027
Table 22 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Toilet liquid/foam continues to thrive
Urbanisation supports growth as prices rise
Established leaders maintain stranglehold on category
PROSPECTS AND OPPORTUNITIES
Rising hygiene-awareness to support growth
Toilet liquid/foam to remain key product format
Modern retailing channels to gain in importance
CATEGORY DATA
Table 23 Sales of Toilet Care by Category: Value 2017-2022
Table 24 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 26 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 27 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 28 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Polishes sees some recovery
Shoe polish puts in strong performance
SC Johnson & Son (Indonesia) Ltd PT remains dominant
PROSPECTS AND OPPORTUNITIES
Further growth for shoe polish
Rising image-consciousness could have positive and negative impacts
Lack of focus on innovation and marketing
CATEGORY DATA
Table 29 Sales of Polishes by Category: Value 2017-2022
Table 30 Sales of Polishes by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Polishes: % Value 2018-2022
Table 32 LBN Brand Shares of Polishes: % Value 2019-2022
Table 33 Forecast Sales of Polishes by Category: Value 2022-2027
Table 34 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong recovery seen in air care
Mainly present in modern grocery retailing channels
Stella maintains comfortable lead
PROSPECTS AND OPPORTUNITIES
Positive outlook for electric air fresheners
Car air fresheners seeing local brands build a presence
Growing interest in natural ingredients
CATEGORY DATA
Table 35 Sales of Air Care by Category: Value 2017-2022
Table 36 Sales of Air Care by Category: % Value Growth 2017-2022
Table 37 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 38 NBO Company Shares of Air Care: % Value 2018-2022
Table 39 LBN Brand Shares of Air Care: % Value 2019-2022
Table 40 Forecast Sales of Air Care by Category: Value 2022-2027
Table 41 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Home insecticides demand bolstered by rise in cases of dengue fever
Shift towards spray/aerosol and electric formats
Three major brands compete for the lead
PROSPECTS AND OPPORTUNITIES
Significant potential for further expansion of electric insecticides
E-commerce to be a key channel and to support competition from smaller players
Innovation offers hope of maintaining brand loyalty
CATEGORY DATA
Table 42 Sales of Home Insecticides by Category: Value 2017-2022
Table 43 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 44 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 45 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 46 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 47 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 48 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
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