Please Wait.....
Report
Home Care in Hungary
Market Direction I 2023-01-01 I 67 Pages I Euromonitor
Consumers showed strong interest in home care products needed for everyday cleaning and washing activities in 2022. Demand remained resilient, despite the waning threat and concerns surrounding COVID-19, which had provided a strong boost to category performance in 2020. However, fears of being infected by the illness have lingered and frequent cleaning was still in place in 2022. Many consumers have become more accustomed to paying extra attention to cleaning and keeping the threat of bacteria a...
Euromonitor International's Home Care in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Home Care in Hungary
Euromonitor International
January 2023
List Of Contents And Tables
HOME CARE IN HUNGARY
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers shift from powder to liquid and tablet detergents
Players invest in fabric softeners
Consumers place a bigger emphasis on environmental impact
PROSPECTS AND OPPORTUNITIES
Low temperature washing trend set to grow
Innovation and development to focus on multifunctional features and tablets
Product developments to support growth of fabric softeners
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2017-2022
Table 19 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 20 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 21 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 22 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 23 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 24 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 25 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Automatic dishwashing shines as Hungarians enjoy the convenience of a dishwasher
Consumers switching to liquid and tablet formats in automatic dishwashing
Henkel Magyarorszag Kft maintains lead in dishwashing
PROSPECTS AND OPPORTUNITIES
Developments to focus on automatic dishwashing detergents and additives
Hand dishwashing faces long-term decline
Henkel to retain leadership position in dishwashing
CATEGORY INDICATORS
Table 27 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 28 Sales of Dishwashing by Category: Value 2017-2022
Table 29 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 30 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 31 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 32 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Convenience drives sales of wipes in surface care
Scouring agents lose appeal as multi-purpose cleaners gain wider acceptance
Major players deliver a wide range of popular and innovative products
PROSPECTS AND OPPORTUNITIES
Solid growth prospects for wipes
Room-specific surface care set to gain appeal
Home care disinfectants face strong growth trajectory
CATEGORY DATA
Table 34 Sales of Surface Care by Category: Value 2017-2022
Table 35 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Surface Care: % Value 2018-2022
Table 39 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 42 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bleach loses appeal post-pandemic
Retailers reduce bleach availability in modern channel
Unilever faces competition from private label
PROSPECTS AND OPPORTUNITIES
Further decline expected due to lower availability and competition from substitutes
Environmental concerns will drive consumers away from bleach
E-commerce bleach sales have strong growth potential
CATEGORY DATA
Table 44 Sales of Bleach: Value 2017-2022
Table 45 Sales of Bleach: % Value Growth 2017-2022
Table 46 NBO Company Shares of Bleach: % Value 2018-2022
Table 47 LBN Brand Shares of Bleach: % Value 2019-2022
Table 48 Forecast Sales of Bleach: Value 2022-2027
Table 49 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Toilet care tablets/powders perform well amid steady growth in toilet care sales
Rim blocks remain a firm favourite among Hungarians
Competitive landscape intensifies in toilet care
PROSPECTS AND OPPORTUNITIES
Solid growth potential on the horizon for toilet care
Rim liquids to suffer as blocks remain firm favourite
Opportunities in toilet liquids/foams
CATEGORY DATA
Table 50 Sales of Toilet Care by Category: Value 2017-2022
Table 51 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 53 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 54 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising prices curb demand for polishes in 2022
SC Johnson retains lead with little change in retail shares
Decline in metal polishes
PROSPECTS AND OPPORTUNITIES
Polishes impacted by their non-essential nature and lack of innovation
Limited opportunities for metal polishes
E-commerce offers some growth opportunities
CATEGORY DATA
Table 56 Sales of Polishes by Category: Value 2017-2022
Table 57 Sales of Polishes by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Polishes: % Value 2018-2022
Table 59 LBN Brand Shares of Polishes: % Value 2019-2022
Table 60 Forecast Sales of Polishes by Category: Value 2022-2027
Table 61 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for air care strengthens as innovation continues
Gel air fresheners lag behind other formats
Multinationals lead with wide product portfolios and heavy investment
PROSPECTS AND OPPORTUNITIES
Solid growth prospects for air care
Electric air fresheners to benefit from innovation and convenience
Other air care faces limited growth opportunities
CATEGORY DATA
Table 62 Sales of Air Care by Category: Value 2017-2022
Table 63 Sales of Air Care by Category: % Value Growth 2017-2022
Table 64 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 65 NBO Company Shares of Air Care: % Value 2018-2022
Table 66 LBN Brand Shares of Air Care: % Value 2019-2022
Table 67 Forecast Sales of Air Care by Category: Value 2022-2027
Table 68 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong growth of home insecticides continues in 2022
Deepest decline in volume sales for electric home insecticides
Babolna Bio runs marketing campaign
PROSPECTS AND OPPORTUNITIES
Home insecticide usage to rise supporting healthy sales growth
Electric insecticides face muted growth
Opportunities in smaller categories
CATEGORY DATA
Table 69 Sales of Home Insecticides by Category: Value 2017-2022
Table 70 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 72 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 73 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 74 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security