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Report
Home Care in Colombia
Market Direction I 2023-01-25 I 60 Pages I Euromonitor
High inflation in goods and services is the most relevant issue to impact the performance of home care in 2022.
Euromonitor International's Home Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Home Care in Colombia
Euromonitor International
January 2023
List Of Contents And Tables
HOME CARE IN COLOMBIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Private label benefits from rising prices as consumers adapt purchasing habits
Cost-saving concentrated products emerge in laundry care
Standard powder detergents benefit from multi-purpose claims
PROSPECTS AND OPPORTUNITIES
Private label will continue improving its offerings to grow share
Liquid detergents featuring multi-purpose properties boost sales
High price tags hinder the expansion of biodegradable products
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of hand dishwashing products remain above levels seen in 2019
Private label brands boost retail volume growth, offering appealing features
Automatic dishwashing drives growth; however, the landscape remains niche
PROSPECTS AND OPPORTUNITIES
Liquid formats will gain more space within Colombian households
Sustainable products are set to emerge over the coming years
An increase in the penetration of dishwashing machines is expected
CATEGORY INDICATORS
Table 67 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 68 Sales of Dishwashing by Category: Value 2017-2022
Table 69 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 70 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 71 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 72 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 73 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Disinfection claims benefit retail volume sales of surface care
Private label players create pricing wars within surface care
Product positionings shift, with efficiency and health remaining top-of-mind
PROSPECTS AND OPPORTUNITIES
Private label sees rapid growth as discounters become more relevant
Inflationary pressures challenge specific surface care products
Eco-friendly products remain underdeveloped within the landscape
CATEGORY DATA
Table 26 Sales of Surface Care by Category: Value 2017-2022
Table 27 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 28 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 29 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 30 NBO Company Shares of Surface Care: % Value 2018-2022
Table 31 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 32 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 33 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 34 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 35 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Private label players gain further ground as consumers trade down
Downsizing in bleach bottles allows players to offer appealing price points
Demand for discounters remains, while e-commerce sees fewer sales
PROSPECTS AND OPPORTUNITIES
Steady growth expected, driven by private label offerings
Bleach is challenged by multi-purpose cleaners with disinfectant properties
New packaging formats lead to disruption in the landscape
CATEGORY DATA
Table 36 Sales of Bleach: Value 2017-2022
Table 37 Sales of Bleach: % Value Growth 2017-2022
Table 38 NBO Company Shares of Bleach: % Value 2018-2022
Table 39 LBN Brand Shares of Bleach: % Value 2019-2022
Table 40 Forecast Sales of Bleach: Value 2022-2027
Table 41 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price hikes lead to a drop in demand as consumers view toilet care as unessential
SC Johnson & Son Colombiana invests in innovation and advertising to remain the top player
Green products are not yet available on the toilet care landscape
PROSPECTS AND OPPORTUNITIES
Toilet care is unlikely to post positive retail volume growth over the forecast period
New players are not expected to enter the toilet care landscape
Modern retailers remain key for toilet care, appealing to wealthier consumers
CATEGORY DATA
Table 42 Sales of Toilet Care by Category: Value 2017-2022
Table 43 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 45 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 46 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 47 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
High prices and lack of convenience negatively impacts sales of polishes
Consumers choose hygiene over polishing, leading to major retail volume declines
Shoe polish benefits from Colombians returning to schools and the workplace
PROSPECTS AND OPPORTUNITIES
Floor polish continues to record a retail volume decline
Discounters continue to expand, boosting sales for private label lines
Lack of innovation from most polishes will negatively impact growth
CATEGORY DATA
Table 48 Sales of Polishes by Category: Value 2017-2022
Table 49 Sales of Polishes by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Polishes: % Value 2018-2022
Table 51 LBN Brand Shares of Polishes: % Value 2019-2022
Table 52 Forecast Sales of Polishes by Category: Value 2022-2027
Table 53 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Air care suffers from being considered an unessential product in home care
Stick formats drives sales of liquid air fresheners in 2022
Productos Familia Sancela offers eco-friendly options, while SC Johnson & Son retains the lead
PROSPECTS AND OPPORTUNITIES
Economic uncertainty will impact non-essential products, including air care
Liquid air fresheners benefit from being eco-friendly, driving retail volume growth
Traditional scents will continue to dominate sales across the coming years
CATEGORY DATA
Table 54 Sales of Air Care by Category: Value 2017-2022
Table 55 Sales of Air Care by Category: % Value Growth 2017-2022
Table 56 NBO Company Shares of Air Care: % Value 2018-2022
Table 57 LBN Brand Shares of Air Care: % Value 2019-2022
Table 58 Forecast Sales of Air Care by Category: Value 2022-2027
Table 59 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Home insecticides sees limited price movements, aiding retail volume growth
Spray/aerosol formats remain popular due to low price-points
SC Johnson & Son Colombiana SA continues to lead the landscape in 2022
PROSPECTS AND OPPORTUNITIES
Home insecticides benefit from being a way to prevent endemic diseases
Innovation will be noted on the landscape, despite a lack of new players
Demand for more natural home insecticides will create new opportunities
CATEGORY DATA
Table 60 Sales of Home Insecticides by Category: Value 2017-2022
Table 61 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 62 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 63 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 64 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 65 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 66 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
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