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Report

Home Care in Chile

Market Direction I 2023-03-16 I 62 Pages I Euromonitor

Discounted by 10% to 2024-05-31

2020 and 2021 were the most disruptive and uncertain years for many consumers as a result of the pandemic. Fear of contagion, and the global and local policies imposed in an attempt to control the spread of the virus, including lockdowns, social distancing, capacity restrictions, and closed borders, significantly impacted consumers' lives as they turned to remote working and learning, with limited socialising opportunities. Therefore, the greater focus on the home during this time benefited home...

Euromonitor International's Home Care in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Home Care in Chile
Euromonitor International
March 2023

List Of Contents And Tables

HOME CARE IN CHILE
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for laundry care accelerates in post-pandemic environment
The direct-to-consumer model supports elevated online sales
Unilever's continuous strive for innovation supports its overall dominance
PROSPECTS AND OPPORTUNITIES
The shift from powder to liquid detergents to accelerate
Premiumisation and diversification
Empresas Demaria and its investment in the circular economy
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Following positive impact of home seclusion, demand for hand dishwashing declines in 2022
Premiumisation accelerated by pandemic and greater adoption of dishwashers
Elevated demand for dishwashing through retail e-commerce in 2022
PROSPECTS AND OPPORTUNITIES
Economic adversity will likely slow stronger adoption of dishwashers
Virutex enters dishwashing with sustainable positioning
FreeMet continues to expand through circular economy model
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2016-2021
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2017-2022
Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Significant volume declines for surface care in 2022 due to greater mobility outside of the home
Supply chain and stocking issues
All purpose cleaning wipes remains a strong performer
PROSPECTS AND OPPORTUNITIES
The future for wipes and home care disinfectants
B Corp Certification and new values
Pricing will gain importance over other attributes in 2023
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2017-2022
Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further declines for bleach following pandemic-driven surge in 2020
Extraordinary circumstances of bleach growth has lasting impact on producers
Smaller and informal brands appear with pandemic before quickly exiting
PROSPECTS AND OPPORTUNITIES
Slow modernisation of bleach as players adapt to changing demands
Virutex Ilko continues to expand, with major plans for the future
Adverse economic conditions set to favour bleach in 2023
CATEGORY DATA
Table 43 Sales of Bleach: Value 2017-2022
Table 44 Sales of Bleach: % Value Growth 2017-2022
Table 45 NBO Company Shares of Bleach: % Value 2018-2022
Table 46 LBN Brand Shares of Bleach: % Value 2019-2022
Table 47 Forecast Sales of Bleach: Value 2022-2027
Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to normality and inflation have negative impact on toilet care
SC Johnson & Son retains overall dominance of surface care in 2022
Private label is on the rise in line with increasing price sensitivity
PROSPECTS AND OPPORTUNITIES
Demand for toilet care set to remain elevated over the forecast period
Potential for growth in the longer term
Toilet care players begin to embrace the sustainability trend
CATEGORY DATA
Table 49 Sales of Toilet Care by Category: Value 2017-2022
Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Polishes remains relatively unchanged by pandemic with demand declining throughout review period
Polishes is mostly a legacy category in Chile
Price of metal polish notably increases, negatively impacting demand
PROSPECTS AND OPPORTUNITIES
The need for innovation to drive polishes forward
Private label offers more affordable option
Premiumisation of shoe polish
CATEGORY DATA
Table 55 Sales of Polishes by Category: Value 2017-2022
Table 56 Sales of Polishes by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Polishes: % Value 2018-2022
Table 58 LBN Brand Shares of Polishes: % Value 2019-2022
Table 59 Forecast Sales of Polishes by Category: Value 2022-2027
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for air care remains elevated in 2022, driven by spray/aerosol format
The long-term impact of the pandemic in Chile
SC Johnson & Son retains overall dominance due to popularity of its spray/aerosol brands
PROSPECTS AND OPPORTUNITIES
Air care set to remain on upward trajectory over forecast period
Expansion potential for electric air fresheners
Emergence of new technologies can help add interest
CATEGORY DATA
Table 61 Sales of Air Care by Category: Value 2017-2022
Table 62 Sales of Air Care by Category: % Value Growth 2017-2022
Table 63 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 64 NBO Company Shares of Air Care: % Value 2018-2022
Table 65 LBN Brand Shares of Air Care: % Value 2019-2022
Table 66 Forecast Sales of Air Care by Category: Value 2022-2027
Table 67 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Home insecticides suffers from waning impact of pandemic
Spray/aerosol remains most popular format of home insecticides in Chile
Strong volume decline for electric insecticides in line with significant unit price rise
PROSPECTS AND OPPORTUNITIES
Headwinds predicted for home insecticides over early forecast period
Empresas Demaria's Killer spray/aerosol format offers further expansion potential
Producers of home insecticides increasingly adopt green positioning
CATEGORY DATA
Table 68 Sales of Home Insecticides by Category: Value 2017-2022
Table 69 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 71 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 72 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 73 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027

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