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Report
Home Care in Bosnia and Herzegovina
Market Direction I 2025-02-06 I 56 Pages I Euromonitor
In 2024, the home care market in Bosnia and Herzegovina recorded a solid retail value growth of 6%, primarily driven by rising prices due to persistent inflation. However, inflation had eased somewhat compared to the peak levels of 2022 and 2023. Furthermore, economic and political conditions remained unfavourable as the country struggled with its identity, influenced by the geopolitical shifts triggered by the war in Ukraine, the Israel-Hamas war, and its ongoing ambition to be integrated into...
Euromonitor International's Home Care in Bosnia and Herzegovina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Home Care in Bosnia and Herzegovina
Euromonitor International
February 2025
List Of Contents And Tables
HOME CARE IN BOSNIA AND HERZEGOVINA
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2019-2024
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2019-2024
Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
Table 4 NBO Company Shares of Home Care: % Value 2020-2024
Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 7 Distribution of Home Care by Format: % Value 2019-2024
Table 8 Distribution of Home Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Innovation supports growth in laundry detergents, while bar and hand wash detergents face a decline
A surge in demand for pre-wash spot and stain removers, liquid tablet detergents, and laundry aids
A rise in innovation and heightened regional competition in laundry care
PROSPECTS AND OPPORTUNITIES
Moderate retail value growth expected while bar and hand wash detergents continue to decline
Pre-wash spot and stain removers are expected to see strong growth driven by convenience and innovation
Strong efficiency is set to drive ongoing growth for liquid tablet detergents
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2019-2024
Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
Table 14 Sales of Laundry Aids by Category: Value 2019-2024
Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Laundry Care: % Value 2020-2024
Table 19 LBN Brand Shares of Laundry Care: % Value 2021-2024
Table 20 NBO Company Shares of Laundry Aids: % Value 2020-2024
Table 21 LBN Brand Shares of Laundry Aids: % Value 2021-2024
Table 22 NBO Company Shares of Laundry Detergents: % Value 2020-2024
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
Table 24 Forecast Sales of Laundry Care by Category: Value 2024-2029
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dishwashing records moderate growth as consumers trade down to affordable options
Dishwashing additives record strong growth from a low base, while retail volume growth for hand dishwashing struggles
Ongoing innovation and product launches boost consumer interest in dishwashing
PROSPECTS AND OPPORTUNITIES
Moderate growth for dishwashing as consumers shift towards automatic formats
Ongoing innovation is set to bolster growth for dishwashing additives
A shrinking consumer base and the rise of dishwashers is set to negatively impact hand dishwashing
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2019-2024
Table 28 Sales of Dishwashing by Category: % Value Growth 2019-2024
Table 29 NBO Company Shares of Dishwashing: % Value 2020-2024
Table 30 LBN Brand Shares of Dishwashing: % Value 2021-2024
Table 31 Forecast Sales of Dishwashing by Category: Value 2024-2029
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Solid growth in surface care as major players focus on innovation and product development
Positive growth for wash and wax floor cleaners while furniture polish wipes gain ground
Innovation supports growth as products focus on fragrances and efficacy
PROSPECTS AND OPPORTUNITIES
Growth in surface care is set to be challenged by maturity and a declining consumer base
Standard floor cleaners are set to record positive growth as scouring agents underperform
A strong performance is expected for all purpose cleaning wipes as consumers appreciate convenience
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2019-2024
Table 34 Sales of Surface Care by Category: % Value Growth 2019-2024
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
Table 37 NBO Company Shares of Surface Care: % Value 2020-2024
Table 38 LBN Brand Shares of Surface Care: % Value 2021-2024
Table 39 Forecast Sales of Surface Care by Category: Value 2024-2029
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ongoing retail volume decline for bleach, perceived by many to be outdated
Changing consumer preferences drive the ongoing decline in bleach
Domestic players retain the lead of the competitive landscape in 2024
PROSPECTS AND OPPORTUNITIES
An ongoing decline as bleach will be challenged by surface care products
Limited competition as international players are set to place less focus on bleach
Local players to retain the market leadership, offering affordable bleach options
CATEGORY DATA
Table 41 Sales of Bleach: Value 2019-2024
Table 42 Sales of Bleach: % Value Growth 2019-2024
Table 43 NBO Company Shares of Bleach: % Value 2020-2024
Table 44 LBN Brand Shares of Bleach: % Value 2021-2024
Table 45 Forecast Sales of Bleach: Value 2024-2029
Table 46 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Solid retail value growth driven by inflation and stable consumer demand
Rim liquids remain the fastest-growing product in 2024, bolstered by innovation
Fierce competition as international players focus on product innovation within toilet care
PROSPECTS AND OPPORTUNITIES
Moderate growth predicted as maturity challenges the toilet care market
Rim liquids is expected to lead retail value and volume growth
The expansion of retail e-commerce is set to support ongoing sales of toilet care
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2019-2024
Table 48 Sales of Toilet Care by Category: % Value Growth 2019-2024
Table 49 NBO Company Shares of Toilet Care: % Value 2020-2024
Table 50 LBN Brand Shares of Toilet Care: % Value 2021-2024
Table 51 Forecast Sales of Toilet Care by Category: Value 2024-2029
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail value remains positive, while volume growth is challenged by changing consumer preferences
Despite the challenge of changing footwear, shoe polish leads growth in 2024
Limited demand for furniture polish as modern furnishings do not require the product
PROSPECTS AND OPPORTUNITIES
Moderate decline in polishes as changing consumer preferences challenge growth
Shoe polish is set to lead growth despite the rising interest in casual shoes
Furniture polish is predicted to struggle, recording the most significant retail volume decline
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2019-2024
Table 54 Sales of Polishes by Category: % Value Growth 2019-2024
Table 55 NBO Company Shares of Polishes: % Value 2020-2024
Table 56 LBN Brand Shares of Polishes: % Value 2021-2024
Table 57 Forecast Sales of Polishes by Category: Value 2024-2029
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Air care records a retail volume decline as consumers prioritise essential items
Liquid air fresheners record strong growth as consumers shift away from spray/aerosol air fresheners
Air care has a static competitive landscape with innovation driving growth
PROSPECTS AND OPPORTUNITIES
Air care is set for positive retail value growth as disposable incomes improve
Electric air fresheners is expected to regain momentum as consumers appreciate new product developments
Candle air fresheners is set to record the strongest retail volume growth
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2019-2024
Table 60 Sales of Air Care by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Air Care: % Value 2020-2024
Table 62 LBN Brand Shares of Air Care: % Value 2021-2024
Table 63 Forecast Sales of Air Care by Category: Value 2024-2029
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The extended heat wave drives positive retail growth during the summer months
Electric insecticides continue to lead growth, further bolstered by premiumisation
SC Johnson wax doo retains its lead, offering the well-established brand Raid
PROSPECTS AND OPPORTUNITIES
Home insecticides is set to decline amidst changing consumer preferences
Electric home insecticides is set to drive ongoing growth, bolstered by innovation and product development
Spray/aerosol insecticides will struggle as consumers shift to safer options
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2019-2024
Table 66 Sales of Home Insecticides by Category: % Value Growth 2019-2024
Table 67 NBO Company Shares of Home Insecticides: % Value 2020-2024
Table 68 LBN Brand Shares of Home Insecticides: % Value 2021-2024
Table 69 Forecast Sales of Home Insecticides by Category: Value 2024-2029
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029
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