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Report
Home and Garden in the US
Market Direction I 2022-07-04 I 47 Pages I Euromonitor
Home and garden experienced positive current value growth in 2021, as the home remained a priority for consumers. Although COVID-19-related stay-at-home orders were lifted in the country by the end of 2021, the first half of the year saw restrictions in some states, and consumers continued to spend more time at home than they did in 2020. The prolonged period of time spent in the home impacted consumers' priorities for the design of their spaces. In this sense, consumers continued to look for fu...
Euromonitor International's Home and Garden in USA report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Home and Garden in the US
Euromonitor International
July 2022
List Of Contents And Tables
HOME AND GARDEN IN THE US
EXECUTIVE SUMMARY
Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2016-2021
Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021
Table 6 Distribution of Home and Garden by Format: % Value 2016-2021
Table 7 Distribution of Home and Garden by Format and Category: % Value 2021
Table 8 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mental health and prolonged time at home push sales
Low-maintenance plants lead growth within indoor plants
Fragmented competitive landscape remains
PROSPECTS AND OPPORTUNITIES
Smart technology to push innovation in gardening as robotic lawn mowers and smart indoor gardens continue to penetrate the market
Social media to offer growth opportunities in the category
Unusual indoor plants an opportunity to push value growth in the forecast period
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2016-2021
Table 11 Sales of Gardening by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Gardening: % Value 2017-2021
Table 13 LBN Brand Shares of Gardening: % Value 2018-2021
Table 14 Distribution of Gardening by Format: % Value 2016-2021
Table 15 Forecast Sales of Gardening by Category: Value 2021-2026
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2021-2026
HOME FURNISHINGS IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home furnishings grows despite supply chain constraints and higher prices
Direct-to-consumer brands continue to disrupt the industry and push e-commerce growth
PROSPECTS AND OPPORTUNITIES
Sustainability takes priority in home furnishings
Second-hand purchasing to increase as consumers' concerns over sustainability grow
Industry to continue embracing AR and innovation to push e-commerce
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2016-2021
Table 18 Sales of Home Furnishings by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Home Furnishings: % Value 2017-2021
Table 20 LBN Brand Shares of Home Furnishings: % Value 2018-2021
Table 21 LBN Brand Shares of Light Sources: % Value 2018-2021
Table 22 Distribution of Home Furnishings by Format: % Value 2016-2021
Table 23 Forecast Sales of Home Furnishings by Category: Value 2021-2026
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026
HOME IMPROVEMENT IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales grow as real estate market continues to boom and rental prices increase
Kitchen and bathroom are the preferred rooms to renovate in 2021
Wood-looking vinyl floor covering continues to rise and carpets sees recovery
PROSPECTS AND OPPORTUNITIES
Housing market slowdown to normalise sales
Smart toilets and bidets to continue penetrating the US market
E-commerce and direct-to-consumer brands to influence the category
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2016-2021
Table 26 Sales of Home Improvement by Category: % Value Growth 2016-2021
Table 27 NBO Company Shares of Home Improvement: % Value 2017-2021
Table 28 LBN Brand Shares of Home Improvement: % Value 2018-2021
Table 29 Distribution of Home Improvement by Format: % Value 2016-2021
Table 30 Forecast Sales of Home Improvement by Category: Value 2021-2026
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026
HOMEWARES IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Working from home boosts demand for homewares beyond COVID-19 concerns
Reusable water bottles and glass containers push food storage sales
PROSPECTS AND OPPORTUNITIES
Inflation and higher prices to drive private label growth in homewares
End of silo thinking in kitchens and eating gives opportunities for partnerships outside of homewares
Aesthetic designs and celebrity and influencer partnerships to capture consumer demand
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2016-2021
Table 33 Sales of Homewares by Category: % Value Growth 2016-2021
Table 34 Sales of Homewares by Material: % Value 2016-2021
Table 35 NBO Company Shares of Homewares: % Value 2017-2021
Table 36 LBN Brand Shares of Homewares: % Value 2018-2021
Table 37 Distribution of Homewares by Format: % Value 2016-2021
Table 38 Forecast Sales of Homewares by Category: Value 2021-2026
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2021-2026
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