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Report

Home and Garden in France

Market Direction I 2022-05-25 I 48 Pages I Euromonitor

The focus on home and garden was still very present in 2021 as French consumers continued to spend more time at home than they did pre-pandemic and thus invest in their home and garden space. The industry also suffered fewer stores' closures (due to shorter and less strict pandemic restrictions). This led to an overall improved performance for home and garden in France with all brands in the top eight positions recording healthy single- or double-digit growth. However, in terms of product catego...

Euromonitor International's Home and Garden in France report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Home and Garden in France
Euromonitor International
May 2022

List Of Contents And Tables

HOME AND GARDEN IN FRANCE
EXECUTIVE SUMMARY
Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2016-2021
Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021
Table 6 Distribution of Home and Garden by Format: % Value 2016-2021
Table 7 Distribution of Home and Garden by Format and Category: % Value 2021
Table 8 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN FRANCE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued growth for gardening as consumers increasingly treat the garden as an extra room in their homes
Indoor plants suffer as consumers move outside for spring and summer
Highly fragmented competitive landscape remains led by affordable private label
PROSPECTS AND OPPORTUNITIES
Overall positive prospects for gardening despite possible influential negative factors
Branded plants have potential to attract more consumers
E-commerce likely to gain further ground amongst increasingly busy consumers
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2016-2021
Table 11 Sales of Gardening by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Gardening: % Value 2017-2021
Table 13 LBN Brand Shares of Gardening: % Value 2018-2021
Table 14 Distribution of Gardening by Format: % Value 2016-2021
Table 15 Forecast Sales of Gardening by Category: Value 2021-2026
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2021-2026
HOME FURNISHINGS IN FRANCE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong recovery for home furnishings as consumers become used to the 'new normal' and invest in their homes
Outdoor living benefits from home seclusion and entertaining during warmer months
Despite leadership of chained retailers, demand for locally produced home furnishings from smaller businesses continues to grow
PROSPECTS AND OPPORTUNITIES
Growth to stabilise as consumers make considered investments in the important spaces of their homes
Polarisation of spending and desire for "Made in France" items will remain strong purchasing trends
Smaller distribution channels offer further expansion possibilities
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2016-2021
Table 18 Sales of Home Furnishings by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Home Furnishings: % Value 2017-2021
Table 20 LBN Brand Shares of Home Furnishings: % Value 2018-2021
Table 21 LBN Brand Shares of Light Sources: % Value 2018-2021
Table 22 Distribution of Home Furnishings by Format: % Value 2016-2021
Table 23 Forecast Sales of Home Furnishings by Category: Value 2021-2026
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026
HOME IMPROVEMENT IN FRANCE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued but decelerated growth in home improvement as consumers gradually ease off their own DIY projects
E-commerce makes further gains as major retailers adjust with click-and-collect services
Major retailers retain leadership with attractive private label lines
PROSPECTS AND OPPORTUNITIES
Declining interest in DIY projects expected as consumers redirect earnings towards professional services and holidays
Online services to see further investment whilst building regulations could influence new product development
Omnichannel strategy likely to be most effective for retailers of home improvement products
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2016-2021
Table 26 Sales of Home Improvement by Category: % Value Growth 2016-2021
Table 27 NBO Company Shares of Home Improvement: % Value 2017-2021
Table 28 LBN Brand Shares of Home Improvement: % Value 2018-2021
Table 29 Distribution of Home Improvement by Format: % Value 2016-2021
Table 30 Forecast Sales of Home Improvement by Category: Value 2021-2026
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026
HOMEWARES IN FRANCE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reversal of category sales as dining becomes more popular as consumers socialise again and cookware sees limited demand due to high 2020 purchases
Modern grocery retailers maintains leading position thanks to accessibility and affordable prices
SEB Groupe strengthens overall leadership, benefitting from increasing demand for cookware
PROSPECTS AND OPPORTUNITIES
Normalising sales expected as consumers spend earnings elsewhere
Product developments likely to focus on practical designs and sustainable material use
Food storage offers strongest potential for further growth
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2016-2021
Table 33 Sales of Homewares by Category: % Value Growth 2016-2021
Table 34 Sales of Homewares by Material: % Value 2016-2021
Table 35 NBO Company Shares of Homewares: % Value 2017-2021
Table 36 LBN Brand Shares of Homewares: % Value 2018-2021
Table 37 Distribution of Homewares by Format: % Value 2016-2021
Table 38 Forecast Sales of Homewares by Category: Value 2021-2026
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2021-2026

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