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Report
Heat Not Burn (HNB) Tobacco Market by Product (Devices, Consumables), Distribution Channel (Offline Stores, Online Stores), and Region 2024-2032
Market Report I 2024-01-30 I 144 Pages I IMARC Group
The global heat not burn (HNB) tobacco market size reached US$ 21.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 162.8 Billion by 2032, exhibiting a growth rate (CAGR) of 24.44% during 2024-2032. The cost-effectiveness of the product, wide availability through offline and online distribution channels, and the growing prevalence of diseases due to chewing tobacco and cigarettes represent some of the key factors driving the market.
Heat not burn (HNB) tobacco is an electronic device that contains tobacco. It heats tobacco without burning and creates an aerosol that the user inhales. It comprises a carbon tip wrapped in glass fibers that do not cause the product to create ash or burn down in size. It uses real tobacco, not flavored liquid nicotine, as compared to e-cigarettes. It allows users to experience the sensation of smoking a regular cigarette without inhaling combusted tobacco. HNB tobacco can help reduce the risk of tobacco-related harm for adult smokers who switch from combusted cigarettes. It delivers reduced toxicity, lowers levels of harmful chemicals, and causes minimal impact on lung or heart health as compared to regular cigarettes. As they assist in reducing oxidative stress, inflammation, and deoxyribonucleic acid (DNA) damage, the demand for HNB tobacco is rising across the globe.
Heat Not Burn (HNB) Tobacco Market Trends:
At present, the increasing demand for HNB tobacco products due to their low and effective pricing represents one of the key factors supporting the growth of the market. Besides this, there is a rise in the demand for HNB products on account of the growing consumption of tobacco products with minimal nicotine content among smokers. This, along with the increasing awareness among the masses about the harmful impacts of smoking traditional cigarettes, is offering lucrative growth opportunities to industry investors. In addition, key market players are focusing on new marketing strategies to increase the sales of their products and highlight various benefits of using HNB tobacco products. They are also organizing advertising campaigns that encourage people to limit the habit of smoking cigarettes that rely on tobacco. Moreover, there is an increase in the demand for reduced risk products (RRPs) to minimize the dangerous side effects of burning tobacco. This, coupled with the growing prevalence of diseases due to chewing tobacco and cigarettes, is positively influencing the market. Apart from this, the wide availability of HNB tobacco products through offline and online distribution channels, along with the burgeoning e-commerce industry around the world, is propelling the growth of the market. Additionally, governing agencies of various countries are approving the sale of HNB tobacco products, which is strengthening the growth of the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global heat not burn (HNB) tobacco market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product and distribution channel.
Product Insights:
Devices
Direct/Indirect Heating
Hybrid/Infused
Consumables
Tobacco Capsules and Cartridges
Tobacco Sticks
The report has provided a detailed breakup and analysis of the heat not burn (HNB) tobacco market based on the product. This includes devices (direct/indirect heating and hybrid/infused) and consumables (tobacco capsules and cartridges and tobacco sticks). According to the report, devices (direct/indirect heating and hybrid/infused) represented the largest segment.
Distribution Channel Insights:
Offline Stores
Convenience Stores
Tobacco Shops
Grocery Shops
Drug Shops
Others
Online Stores
A detailed breakup and analysis of the heat not burn (HNB) tobacco market based on the distribution channel has also been provided in the report. This includes offline stores (convenience stores, tobacco shops, grocery shops, drug shops, and others) and online stores. According to the report, offline stores (convenience stores, tobacco shops, grocery shops, drug shops, and others) accounted for the largest market share.
Regional Insights:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for heat not burn (HNB) tobacco. Some of the factors driving the Asia Pacific heat not burn (HNB) tobacco market included the growing consumption of IQOS brand heat-not-burn devices, rising number of smokers, inflating income levels of individuals, etc.
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the global heat not burn (HNB) tobacco market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include British American Tobacco plc, HiTaste, Imperial Brands PLC, Japan Tobacco Inc., Philip Morris International Inc., Shenzhen Royal Tobacco Industrial Limited, etc.
Key Questions Answered in This Report:
How has the global heat not burn (HNB) tobacco market performed so far, and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in the global heat not burn (HNB) tobacco market?
What is the impact of each driver, restraint, and opportunity on the global heat not burn (HNB) tobacco market?
What are the key regional markets?
Which countries represent the most attractive heat not burn (HNB) tobacco market?
What is the breakup of the market based on the product?
Which is the most attractive product in the heat not burn (HNB) tobacco market?
What is the breakup of the market based on the distribution channel?
Which is the most attractive distribution channel in the heat not burn (HNB) tobacco market?
What is the competitive structure of the global heat not burn (HNB) tobacco market?
Who are the key players/companies in the global heat not burn (HNB) tobacco market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Heat Not Burn (HNB) Tobacco Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product
6.1 Devices
6.1.1 Market Trends
6.1.2 Key Segments
6.1.2.1 Direct/Indirect Heating
6.1.2.2 Hybrid/Infused
6.1.3 Market Forecast
6.2 Consumables
6.2.1 Market Trends
6.2.2 Key Segments
6.2.2.1 Tobacco Capsules and Cartridges
6.2.2.2 Tobacco Sticks
6.2.3 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Offline Stores
7.1.1 Market Trends
7.1.2 Key Segments
7.1.2.1 Convenience Stores
7.1.2.2 Tobacco Shops
7.1.2.3 Grocery Shops
7.1.2.4 Drug Shops
7.1.2.5 Others
7.1.3 Market Forecast
7.2 Online Stores
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Region
8.1 North America
8.1.1 United States
8.1.1.1 Market Trends
8.1.1.2 Market Forecast
8.1.2 Canada
8.1.2.1 Market Trends
8.1.2.2 Market Forecast
8.2 Asia-Pacific
8.2.1 China
8.2.1.1 Market Trends
8.2.1.2 Market Forecast
8.2.2 Japan
8.2.2.1 Market Trends
8.2.2.2 Market Forecast
8.2.3 India
8.2.3.1 Market Trends
8.2.3.2 Market Forecast
8.2.4 South Korea
8.2.4.1 Market Trends
8.2.4.2 Market Forecast
8.2.5 Australia
8.2.5.1 Market Trends
8.2.5.2 Market Forecast
8.2.6 Indonesia
8.2.6.1 Market Trends
8.2.6.2 Market Forecast
8.2.7 Others
8.2.7.1 Market Trends
8.2.7.2 Market Forecast
8.3 Europe
8.3.1 Germany
8.3.1.1 Market Trends
8.3.1.2 Market Forecast
8.3.2 France
8.3.2.1 Market Trends
8.3.2.2 Market Forecast
8.3.3 United Kingdom
8.3.3.1 Market Trends
8.3.3.2 Market Forecast
8.3.4 Italy
8.3.4.1 Market Trends
8.3.4.2 Market Forecast
8.3.5 Spain
8.3.5.1 Market Trends
8.3.5.2 Market Forecast
8.3.6 Russia
8.3.6.1 Market Trends
8.3.6.2 Market Forecast
8.3.7 Others
8.3.7.1 Market Trends
8.3.7.2 Market Forecast
8.4 Latin America
8.4.1 Brazil
8.4.1.1 Market Trends
8.4.1.2 Market Forecast
8.4.2 Mexico
8.4.2.1 Market Trends
8.4.2.2 Market Forecast
8.4.3 Others
8.4.3.1 Market Trends
8.4.3.2 Market Forecast
8.5 Middle East and Africa
8.5.1 Market Trends
8.5.2 Market Breakup by Country
8.5.3 Market Forecast
9 Drivers, Restraints, and Opportunities
9.1 Overview
9.2 Drivers
9.3 Restraints
9.4 Opportunities
10 Value Chain Analysis
11 Porters Five Forces Analysis
11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes
12 Price Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
13.3.1 British American Tobacco plc
13.3.1.1 Company Overview
13.3.1.2 Product Portfolio
13.3.1.3 Financials
13.3.1.4 SWOT Analysis
13.3.2 HiTaste
13.3.2.1 Company Overview
13.3.2.2 Product Portfolio
13.3.3 Imperial Brands PLC
13.3.3.1 Company Overview
13.3.3.2 Product Portfolio
13.3.3.3 Financials
13.3.3.4 SWOT Analysis
13.3.4 Japan Tobacco Inc.
13.3.4.1 Company Overview
13.3.4.2 Product Portfolio
13.3.4.3 Financials
13.3.4.4 SWOT Analysis
13.3.5 Philip Morris International Inc.
13.3.5.1 Company Overview
13.3.5.2 Product Portfolio
13.3.5.3 Financials
13.3.5.4 SWOT Analysis
13.3.6 Shenzhen Royal Tobacco Industrial Limited
13.3.6.1 Company Overview
13.3.6.2 Product Portfolio
Figure 1: Global: Heat Not Burn Tobacco Market: Major Drivers and Challenges
Figure 2: Global: Heat Not Burn Tobacco Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Heat Not Burn Tobacco Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Heat Not Burn Tobacco Market: Breakup by Product (in %), 2023
Figure 5: Global: Heat Not Burn Tobacco Market: Breakup by Distribution Channel (in %), 2023
Figure 6: Global: Heat Not Burn Tobacco Market: Breakup by Region (in %), 2023
Figure 7: Global: Heat Not Burn Tobacco (Devices) Market: Sales Value (in Million US$), 2018 & 2023
Figure 8: Global: Heat Not Burn Tobacco (Devices) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 9: Global: Heat Not Burn Tobacco (Consumables) Market: Sales Value (in Million US$), 2018 & 2023
Figure 10: Global: Heat Not Burn Tobacco (Consumables) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: Global: Heat Not Burn Tobacco (Offline Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Global: Heat Not Burn Tobacco (Offline Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Global: Heat Not Burn Tobacco (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Global: Heat Not Burn Tobacco (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: North America: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: North America: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: United States: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: United States: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Canada: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Canada: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Asia-Pacific: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: Asia-Pacific: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: China: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: China: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: Japan: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: Japan: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: India: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: India: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: South Korea: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: South Korea: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: Australia: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Australia: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: Indonesia: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: Indonesia: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: Others: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: Others: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: Europe: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: Europe: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: Germany: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: Germany: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: France: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: France: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: United Kingdom: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: United Kingdom: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: Italy: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 46: Italy: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 47: Spain: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: Spain: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 49: Russia: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 50: Russia: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 51: Others: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 52: Others: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: Latin America: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: Latin America: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 55: Brazil: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: Brazil: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: Mexico: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: Mexico: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: Others: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: Others: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: Middle East and Africa: Heat Not Burn Tobacco Market: Sales Value (in Million US$), 2018 & 2023
Figure 62: Middle East and Africa: Heat Not Burn Tobacco Market: Breakup by Country (in %), 2023
Figure 63: Middle East and Africa: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 64: Global: Heat Not Burn Tobacco Industry: Drivers, Restraints, and Opportunities
Figure 65: Global: Heat Not Burn Tobacco Industry: Value Chain Analysis
Figure 66: Global: Heat Not Burn Tobacco Industry: Porter's Five Forces Analysis
Table 1: Global: Heat Not Burn Tobacco Market: Key Industry Highlights, 2023 & 2032
Table 2: Global: Heat Not Burn Tobacco Market Forecast: Breakup by Product (in Million US$), 2024-2032
Table 3: Global: Heat Not Burn Tobacco Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 4: Global: Heat Not Burn Tobacco Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 5: Global: Heat Not Burn Tobacco Market: Competitive Structure
Table 6: Global: Heat Not Burn Tobacco Market: Key Players
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