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Report
Health and Wellness in the United Arab Emirates
Market Direction I 2022-06-09 I 77 Pages I Euromonitor
Health and wellness is one of the key governmental priorities as part of the National Agenda for the United Arab Emirates. The agenda outlines efforts for coordinating with local manufacturers to promote healthier diets within a sustainable food system. The National Food Security Strategy 2051 underlines the importance of improving public health but also awareness of products available in the market. For instance, education programmes such as Farm to Table aim to educate children on how food is...
Euromonitor International's Health and Wellness in United Arab Emirates report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Health and Wellness in the United Arab Emirates
Euromonitor International
June 2022
List Of Contents And Tables
HEALTH AND WELLNESS IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Better for you beverages reaches maturity
Operational costs increase
Stabilisation of unit prices following notable increases over review period
PROSPECTS AND OPPORTUNITIES
Demand for better for you beverages expected to grow over forecast period
E-commerce expected to become alternative distribution channel
Private label and niche areas have potential to further penetrate category
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fortified/functional beverages focus on consumer deficiencies
FF bottled water poised for further growth
Functionality paired with sustainability
PROSPECTS AND OPPORTUNITIES
Beverages that address healthy lifestyles including FF tea expected to see growth over the forecast period
Increasing competition within the FF space should stabilise unit prices
E-commerce to increasingly penetrate distribution landscape
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 27 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 28 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 29 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for naturally healthy beverages stabilises in line with growing health awareness
Average prices remain stable following taxation on beverages with added sugar
Sustainability narrative increasingly evident
PROSPECTS AND OPPORTUNITIES
Naturally healthy beverages to see stronger growth due to shifting consumer priorities
Shifting channel landscape to aid growth of naturally healthy beverages
Stronger focus on new product development
CATEGORY DATA
Table 32 Sales of NH Beverages by Category: Value 2016-2021
Table 33 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 35 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 36 Distribution of NH Beverages by Format: % Value 2016-2021
Table 37 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 38 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 IMPACT
Organic beverages remains niche category
Premium prices and limited distribution major reasons for low demand
Strict regulations relating to the labelling of organic products present barriers
RECOVERY AND OPPORTUNITIES
Few prospects for organic beverages to emerge strongly during the forecast period
BETTER FOR YOU PACKAGED FOOD IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increasing number of health-conscious consumers drive sales in 2021
BFY reduced salt food records highest current value growth
Stagnating demand for BFY reduced fat packaged food in 2021
PROSPECTS AND OPPORTUNITIES
Better for you packaged food offers promising prospects over the forecast period
Reduced fat dairy to gain further popularity among local consumers
CATEGORY DATA
Table 39 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 40 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 41 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 42 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 43 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 44 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 45 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Evolution of free from gluten
Veganism is major driver of free from meat in the United Arab Emirates
Free from dairy remains dominant format in 2021
PROSPECTS AND OPPORTUNITIES
Free from lactose gradually penetrating baby food
E-commerce is a catalyst for free from packaged food's development
CATEGORY DATA
Table 46 Sales of Free From by Category: Value 2016-2021
Table 47 Sales of Free From by Category: % Value Growth 2016-2021
Table 48 NBO Company Shares of Free From: % Value 2017-2021
Table 49 LBN Brand Shares of Free From: % Value 2018-2021
Table 50 Distribution of Free From by Format: % Value 2016-2021
Table 51 Forecast Sales of Free From by Category: Value 2021-2026
Table 52 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fortified/functional packaged food continues to appeal to local consumers in 2021
Dairy is important growth driver of fortified/functional
Younger consumers drive fast adoption of health and wellness trends
PROSPECTS AND OPPORTUNITIES
Strong potential for significant development over the forecast period
Private label producers expected to enter fiercely competitive landscape
CATEGORY DATA
Table 53 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 54 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 55 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 56 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 57 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 58 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 59 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 60 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 61 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 62 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 63 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stable demand for NH honey in 2021
NH edible oils remains popular option
Snacking remains relevant area of naturally healthy packaged food
PROSPECTS AND OPPORTUNITIES
Players to expand their focus to include naturally healthy options over the forecast period
E-commerce will become increasingly important engagement tool
CATEGORY DATA
Table 64 Sales of NH Packaged Food by Category: Value 2016-2021
Table 65 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 66 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 67 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 68 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 69 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 70 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Organic packaged food maintains solid growth in 2021
Organic milk remains major contributor to sales
Value sales of organic honey continue to grow in 2021
PROSPECTS AND OPPORTUNITIES
Private label offers competitive prices as alternative to major brands
Arla National Food Products Co LLC likely to strengthen leadership of organic milk
CATEGORY DATA
Table 71 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 72 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 73 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 74 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 75 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 76 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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