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Report
Health and Wellness in Switzerland
Market Direction I 2022-06-22 I 97 Pages I Euromonitor
Health and wellness (HW) generally benefited from the COVID-19 pandemic in 2020, as Swiss consumers became increasingly health-conscious and therefore more inclined to follow a healthier, more natural diet. Although in 2021 growth rates are expected to see a significant slowdown compared with 2020, retail volume and current value sales are set to continue to rise. This is due to the lasting shift in mobility patterns, as consumers continued to spend more time at home in 2021 than in 2019, due to...
Euromonitor International's Health and Wellness in Switzerland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Health and Wellness in Switzerland
Euromonitor International
June 2022
List Of Contents And Tables
HEALTH AND WELLNESS IN SWITZERLAND
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Product launches aim to give a boost to sales
Competition from naturally sugar-free products
Nestle focuses on sugar and caffeine reduction
PROSPECTS AND OPPORTUNITIES
Growth for BFY reduced sugar soft drinks, but competition from other HW categories
Discussion around the potential implementation of sugar taxes
Sugar reduction will remain the hot topic, but competition will persist
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
FF sports drinks faces competition from FF bottled water
FF energy drinks dominates, but other categories also perform well
Launch of Coca-Cola Energy is not a great success
PROSPECTS AND OPPORTUNITIES
FF beverages gradually move beyond their core millennial consumer base
Energy-boosting properties will migrate from energy drinks to other categories
Positioning and new launches will be important moving forward
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Decline driven by lower impact of COVID-19
Performance of NH beverages dragged down by maturity of NH bottled water
Migros extends its lead, but Nestle Waters Suisse sees a challenge
PROSPECTS AND OPPORTUNITIES
Limited growth for NH beverages as consumers turn to other forms of water
Product launches with natural ingredients and flavours likely to be seen
More dynamic growth expected for NH hot drinks
CATEGORY DATA
Table 35 Sales of NH Beverages by Category: Value 2016-2021
Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 39 Distribution of NH Beverages by Format: % Value 2016-2021
Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth continues as consumers value the quality of organic beverages
Growth is seen across the board
Private label players maintain their high shares
PROSPECTS AND OPPORTUNITIES
Sustainability trend will continue to attract consumers to organic beverages
Major brands expected to venture into the organic sphere
Health and immunity-boosting properties likely to remain popular
CATEGORY DATA
Table 42 Sales of Organic Beverages by Category: Value 2016-2021
Table 43 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 45 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 46 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 47 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Nutri-Score enhances standing of BFY packaged food products
Concerns about rising rates of obesity
Migros retains lead
PROSPECTS AND OPPORTUNITIES
Health and wellness trend to drive continued BFY innovation
Sugar and additives under scrutiny
Competition from other areas of health and wellness
CATEGORY DATA
Table 49 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 53 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rising demand supported by strong presence in modern grocery retailing
Innovation expanding free from offer
Supermarkets and e-commerce are the key distribution channels
PROSPECTS AND OPPORTUNITIES
Rising levels of allergies and intolerance expected
Growing demand for general health and wellness purposes
Continued rise in interest in free from meat
CATEGORY DATA
Table 56 Sales of Free From by Category: Value 2016-2021
Table 57 Sales of Free From by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Free From: % Value 2017-2021
Table 59 LBN Brand Shares of Free From: % Value 2018-2021
Table 60 Distribution of Free From by Format: % Value 2016-2021
Table 61 Forecast Sales of Free From by Category: Value 2021-2026
Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Concerns about functioning of immune system boost demand
Trend towards more natural ingredients
Innovation targets protein-enriched trend
PROSPECTS AND OPPORTUNITIES
Natural trend presents possible challenges
Focus on superfoods
Continuing strong demand for private label products
CATEGORY DATA
Table 76 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 77 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 78 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 79 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 80 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 81 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 82 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 83 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 84 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 85 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 86 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Concerns about artificial ingredients support demand
NH high fibre rice performs well
Modern grocery retailers remain dominant
PROSPECTS AND OPPORTUNITIES
Favourable environment for development
Migros in strong position to maintain lead
Media attention likely to support demand for transparency
CATEGORY DATA
Table 63 Sales of NH Packaged Food by Category: Value 2016-2021
Table 64 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 65 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 66 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 67 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 68 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 69 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand supported by a range of factors
Coop benefits from long-standing presence in organic segment
Ongoing innovation
PROSPECTS AND OPPORTUNITIES
Bright outlook
Intensifying competition
Vegan/vegetarian trend to boost demand for organic products
CATEGORY DATA
Table 70 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 71 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 72 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 73 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 74 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 75 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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