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Report
Health and Wellness in Saudi Arabia
Market Direction I 2023-11-07 I 62 Pages I Euromonitor
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in Saudi Arabia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Health and Wellness in Saudi Arabia
Euromonitor International
January 2024
List Of Contents And Tables
HEALTH AND WELLNESS IN SAUDI ARABIA
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Traditional Arabic coffee sets high expectations for coffee health benefits
Despite seeing a decline, natural continues to lead health and wellness hot drinks, as consumers understand the claim's benefits
As a result of awareness of potential side effects of caffeine overconsumption, no caffeine records growth in health and wellness hot drinks
PROSPECTS AND OPPORTUNITIES
Healthy consumption habits are important, especially for the younger generation, with more health claims expected in both tea and coffee
Natural also set to see strongest performance in health and wellness hot drinks over the forecast period, as consumers avoid overprocessed drinks
No allergens one to watch as consumers are looking more carefully at labels, and producers are responding
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Government's emphasis on health and sports positively affects energy boosting and low/no sugar soft drinks
With concerns about overprocessing, natural leads health and wellness soft drinks in 2022
Good source of antioxidants records growth, boosted by demand for good source of antioxidants bottled water
PROSPECTS AND OPPORTUNITIES
Health and wellness trend will continue to support the growth of better for you and fortified/functional soft drinks
Natural also the most promising in health and wellness soft drinks to 2027, with further opportunities for natural bottled water
Immune support to grow as it is positioned as being beneficial to health
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of healthier snacks grow in Saudi Arabia, given health problems and clearer nutritional labels
Despite seeing a decline, natural holds first place within health and wellness snacks in 2022, due to the focus on health through diet
Demand for a strong metabolism and heart health drive interest in good source of omega 3s snacks
PROSPECTS AND OPPORTUNITIES
Sales of health and wellness variants of snacks will continue to grow due to higher awareness and government policy
Concerns about health, animal welfare, and the environment set to drive vegan to see the strongest performance in health and wellness snacks
Rising awareness of the link between diet and health means energy boosting will be one to watch
CATEGORY DATA
Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 25 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Organic dairy products and alternatives are favoured, with developments seen in 2022
Good source of minerals leads health and wellness dairy products and alternatives in 2022, as dairy products are often fortified with vitamins and minerals
Vegetarian records growth within health and wellness dairy products and alternatives for both health and ethical reasons
PROSPECTS AND OPPORTUNITIES
Healthier options set to influence overall dairy products and alternatives
Good source of vitamins likely to show promise due to greater consumer knowledge and new launches
Lactose free set to benefit from consumer base expanding to those without lactose intolerance
CATEGORY DATA
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 28 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 29 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 30 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 31 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 32 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
With rising understanding of the link between diet and health, organic soup and natural honey see growth
Natural holds first place within health and wellness cooking ingredients and meals in 2022, as such products are considered good for health
Plant-based records growth within health and wellness cooking ingredients and meals as more people follow a vegetarian or vegan diet
PROSPECTS AND OPPORTUNITIES
Potential for further measures to ensure a healthy population, with domestic companies likely to drive claims in Saudi Arabia, aligned with Vision 2030
Natural also most promising in health and wellness cooking ingredients and meals to 2027, driven by natural honey, which is said to strengthen the immune system
Keto to watch out for during the forecast period as consumers follow specific diets
CATEGORY DATA
Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 37 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising health awareness amongst consumers triggers new product developments
With a desire for better overall health, 2022 sees high fibre in the lead in health and wellness staple foods
As the consumer base grows, dairy free records growth within health and wellness staple foods
PROSPECTS AND OPPORTUNITIES
Oats are preferred for breakfast amongst those adopting a healthy lifestyle
High fibre also set to see strongest performance in health and wellness staple foods over the forecast period, as consumers look for digestive health
Good source of omega 3s will be one to watch as consumers look to boost their metabolism
CATEGORY DATA
Table 44 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 45 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 46 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
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