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Report
Health and Wellness in India
Market Direction I 2023-01-05 I 94 Pages I Euromonitor
In 2021, India did not have a nationwide lockdown, unlike in 2020. Most state governments in the country implemented localised lockdowns to curb the spread of COVID-19 during the second wave caused by the Delta variant. The restrictions enforced by the state governments were scattered and less severe than those seen in 2020. However, the lockdowns and resultant limitations on movement hampered the recovery of out-of-home consumption of food and beverages. The second wave started mid-March and co...
Euromonitor International's Health and Wellness in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Health and Wellness in India
Euromonitor International
January 2023
List Of Contents And Tables
HEALTH AND WELLNESS IN INDIA
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Localised lockdowns overlap with the carbonates consumption season, hindering out-of-home sales of reduced sugar carbonates
The adoption of sweeteners is low because artificial sweeteners dominate consumer choice
Carbonates continue to see a steady decline in sugar content
PROSPECTS AND OPPORTUNITIES
Stakeholders in reduced sugar carbonates seek tax reduction
Health issues such as obesity and diabetes represent huge potential for the category
Adoption of natural sweeteners expected to increase, buoyed by local production of monk fruit
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Brands in other hot drinks use fortification and product line extension for life-stage nutrition and other specific needs
Most concentrates players, including the leader, Pioma Industries, change their formulations to fortify their products
Lack of outdoor events, particularly sports, prevents high per capita consumption of FF sports drinks
PROSPECTS AND OPPORTUNITIES
Caffeine concerns may limit the growth potential of FF energy drinks
Communication for concentrates will continue to be focused around functional references
Concerns around the efficacy of prominent other hot drinks brands, including FF other hot drinks, continue to linger
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 27 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 28 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 29 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 30 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
New entrants extend chocolate-based flavoured powdered drinks, driving demand for NH other hot drinks
NH 100% juice is an area of opportunity; however, not without its own set of challenges
E-commerce comes to the rescue for NH bottled water companies previously targeting institutional sales
PROSPECTS AND OPPORTUNITIES
India has a severe malnutrition issue, which is a massive opportunity for brands operating in the NH other hot drinks space
Health awareness will be a crucial factor contributing to growth in post-pandemic India
Companies will need to tap into the opportunities for NH teas beyond immune benefits
CATEGORY DATA
Table 31 Sales of NH Beverages by Category: Value 2016-2021
Table 32 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 33 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 34 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 35 Distribution of NH Beverages by Format: % Value 2016-2021
Table 36 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 37 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce, particularly D2C, is the preferred channel for organic tea amongst consumers
Inflation on agricultural commodities continues to hinder the potential of organic tea
Although organic fruit/vegetable juice remains dominated by organic nectars, the emergence of organic 100% juice brands is seen
PROSPECTS AND OPPORTUNITIES
Darjeeling tea gardens face a host of external challenges, affecting their operations and output
Social media to be used extensively by organic tea companies for premium product assortment
Independent and small farmers remain cautious of going organic, and face challenges in getting optimum value for their produce
CATEGORY DATA
Table 38 Sales of Organic Beverages by Category: Value 2016-2021
Table 39 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 41 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 42 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 43 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 44 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthy consumer choices drive demand for BFY packaged food
Better performance of BFY reduced fat packaged food
Reduced sugar ice cream gains traction in India
PROSPECTS AND OPPORTUNITIES
BFY packaged food to gain prominence amongst people with health problems
Manufacturers to strengthen the distribution of BFY packaged food
Reduced price propositions to increase demand
CATEGORY DATA
Table 45 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 46 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 47 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 48 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 49 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 50 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 51 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Changing lifestyles and food choices affect the free from portfolio
Bigger players enter the lactose-free segment
Gluten-free products on the rise
PROSPECTS AND OPPORTUNITIES
Tier-2 and tier-3 cities to drive the growth of free from products in India
Big brands, as well as new entrants, will develop the category in the forecast years
Affordability to play a major part in driving sales
CATEGORY DATA
Table 52 Sales of Free From by Category: Value 2016-2021
Table 53 Sales of Free From by Category: % Value Growth 2016-2021
Table 54 NBO Company Shares of Free From: % Value 2017-2021
Table 55 LBN Brand Shares of Free From: % Value 2018-2021
Table 56 Distribution of Free From by Format: % Value 2016-2021
Table 57 Forecast Sales of Free From by Category: Value 2021-2026
Table 58 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Government policies for fortification to beat malnutrition
Increased awareness and purchase intention drive growth
Fortified dairy remains a priority for consumers
PROSPECTS AND OPPORTUNITIES
FF snack bars and breakfast cereals set to grow in the forecast period
FF dairy to maintain its strong presence in FF packaged food
Rising disposable incomes and health-consciousness to drive FF packaged food
CATEGORY DATA
Table 59 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 60 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 61 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 62 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 63 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2016-2021
Table 64 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 65 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 66 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 67 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 68 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 69 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 70 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 71 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 72 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ancient ingredients on the rise
Rising awareness amongst consumers
Sales of NH snacks on the rise, boosted by the pandemic
PROSPECTS AND OPPORTUNITIES
Growth in NH packaged food to be led by NH rice
Incorporation of NH packaged food in daily diets instead of occasional consumption
NH packaged food to include other categories
CATEGORY DATA
Table 74 Sales of NH Packaged Food by Category: Value 2016-2021
Table 75 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 76 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 77 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 78 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 79 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 80 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Streamlining of organic labelling garners more interest
Rising consumer preference for organic products
Higher prices and urban living make organic products mainly an urban phenomenon
PROSPECTS AND OPPORTUNITIES
Tech-led farming to boost production in the future
More players getting into the organic farming business
Increasing incomes and health concerns to drive demand for organic packaged food
CATEGORY DATA
Table 81 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 82 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 83 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 84 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 85 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 86 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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