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Report

Health and Wellness in Brazil

Market Direction I 2023-10-27 I 60 Pages I Euromonitor

Discounted by 10% to 2024-05-31

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

Euromonitor International's Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Health and Wellness in Brazil
Euromonitor International
January 2024

List Of Contents And Tables

HEALTH AND WELLNESS IN BRAZIL
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
New legislation and mental health drive growth of health and wellness hot drinks in Brazil
Natural is leading claim as consumers look to avoid artificial ingredients in their hot drinks
No added sugar rises due to rising awareness of negative impact of excess sugar consumption on health
PROSPECTS AND OPPORTUNITIES
Mental health and performance to enhance next steps for health and wellness in hot drinks
Natural to retain its strength as a claim within health and wellness hot drinks but organic offers further growth potential
Plant-based expected to be most dynamic performer, driven by rising flexitarian consumer base
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Gradual move away from sugar and towards vitamin fortification
Natural is leading claim as consumers look to avoid artificial ingredients in their soft drinks
Organic sales increase despite confusion over differentiation with natural positioning
PROSPECTS AND OPPORTUNITIES
Search for a holistic approach to health
Natural offers further growth and development potential over the forecast period
No salt claim to prove more popular going forward
CATEGORY DATA
Table 9 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 10 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 11 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 12 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand influenced by polarisation in consumption and peaking inflation
Gluten free is leading claim in health and wellness snacks in 2022
No added sugar receives a boost as consumers become increasingly aware of potentially harmful ingredients through new labelling requirements
PROSPECTS AND OPPORTUNITIES
Democratisation on the horizon for health and wellness snacks
Gluten free to remain strong claim in health and wellness snacks
Probiotic snacks expected to increase in significance as consumers increasingly consider strengthening immune systems in wake of pandemic
CATEGORY DATA
Table 17 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 18 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 19 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Brazilians look to fortified dairy products and alternatives, including high protein options
Lactose free is leading claim due to rising awareness of food intolerance
Dairy free benefits from increased interest in particular diets
PROSPECTS AND OPPORTUNITIES
Plant-based and other claims offer further scope for expansion
Lactose free to remain strong claim as target audience for dietary and free from continues to expand in Brazil
Brain health and memory set to offer growth potential over the forecast period
CATEGORY DATA
Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 29 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 30 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 31 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Gradual economic recovery supports positive curve of health and wellness cooking ingredients and meals in Brazil
Gluten free is leading claim, supported by rising awareness of food intolerance
Bone and joint health registers growth in health and wellness cooking ingredients and meals due to the performance of olive oil
PROSPECTS AND OPPORTUNITIES
Optimistic forecast, as consumers value convenience with health benefits
Gluten free to remain strong claim as target audience expands beyond consumers with food intolerances
Plant-based set to increase in significance over forecast period, due to a rising flexitarian consumer base
CATEGORY DATA
Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 36 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 37 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness staple foods remain unattainable for many Brazilians
Gluten free is leading claim due to greater awareness of food intolerance and general health concerns
Probiotic rises within health and wellness staple foods as consumers search for staple foods to boost their metabolism
PROSPECTS AND OPPORTUNITIES
New regulation and economic recovery: More conscious and confident consumers
Gluten free to remain strong claim within Brazilian health and wellness staple foods
Meat free set to become more popular over the forecast period
CATEGORY DATA
Table 43 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 44 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 45 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 46 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027

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