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Report
Gummy Supplements - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-04-28 I 172 Pages I Mordor Intelligence
The Gummy Supplements Market size is estimated at USD 10.89 billion in 2025, and is expected to reach USD 15.88 billion by 2030, at a CAGR of 7.83% during the forecast period (2025-2030).
Several factors have fueled the popularity of gummy supplements among consumers. Their ease and convenience of consumption cater especially to those who struggle with traditional pills or capsules. Furthermore, the chewable and flavorful essence of gummy supplements enhances their appeal, making them enjoyable for users across all age groups. Gummy supplements are designed for specific health needs, including vitamins, minerals, probiotics, and herbal extracts. Moreover, several supplement brands are introducing new products to bolster immunity, notably immunity gummies tailored for children. These gummies predominantly feature ingredients like vitamins C, D, A, and others for their immune health benefits. For instance, in July 2023, Power Gummies launched Power Gummies Junior, a range of gummy vitamins designed for kids, ensuring their growth, wellness, and excitement for daily nutrition. Each gummy is packed with a carefully selected blend of essential vitamins and minerals, including vitamins A, B, C, D3, and K2, Calcium, and Phosphorus.
Moreover, probiotic gummies are recognized for their capacity to enhance digestion and restore normal flora. These gummies address a variety of issues, including bowel disorders such as diarrhea and irritable bowel syndrome, skin conditions like eczema, infections such as vaginal yeast and urinary tract infections, and lactose intolerance. The National Library of Medicine reported in 2023 that, on average, 65% of the global population is lactose intolerant. With increasing global health concerns, many individuals are turning to probiotic gummies to improve their digestive health. This focused strategy attracts consumers seeking convenient ways to fulfill their nutritional needs.
Gummy Supplements Market Trends
Rising Demand for Vitamins And Minerals Gummies: A Trend Driven by Health Consciousness and Convenience
Multivitamin gummies provide a convenient method to obtain a wide range of essential vitamins and minerals in one easy dose. Their chewable nature removes the challenge of swallowing multiple pills, making them especially attractive to those who struggle with standard tablets or capsules. Multivitamin gummies offer a well-rounded mix of vitamins and minerals, promoting overall health and wellness. Shoppers often select multivitamins based on specific needs, including immune support, energy enhancement, bone strength, or skin and hair vitality. Growing health consciousness and a heightened awareness of the benefits of immunity boosters and essential vitamins are driving a surge in demand for multivitamin gummies. When taken as directed, these gummies deliver potent doses of essential vitamins. Furthermore, the convenience of gummy supplements, coupled with a rising demographic struggling with traditional pill consumption, fuels the expansion of the gummy supplements market.
Moreover, mineral gummies, available in a range of flavors, are particularly appealing to children and individuals who dislike the taste of conventional supplements. For instance, L'il Critters offers Calcium Gummies in flavors such as strawberry and orange, catering to both children and adults who prefer a palatable alternative to traditional supplements. Besides, as populations age and awareness of bone and joint health increases, the demand for gummies enriched with minerals essential for bone density and joint function is rising. For example, Osteo Bi-Flex offers Joint Health Gummies, fortified with calcium and other vital minerals, catering to both adults and seniors.
North America Leads the Gummy Supplements Market
The gummy supplements market is currently led by the North American region. A surge in demand for vitamin C and D supplements, alongside products targeting heart health, stamina, and bone health, significantly fuels the market growth. Moreover, there is a notable push for innovation in products aimed at children, especially those focusing on immune and gut health. This trend has spurred a heightened demand for vegan and plant-based products in diverse fruit flavors. A considerable segment of health-conscious consumers in the region further bolsters this market expansion.
Moreover, North American consumers are gravitating towards vitamin gummies, with major companies eyeing opportunities to broaden their functional gummies offerings. Probiotic gummy supplements are gaining traction among consumers for their benefits in digestive health and immune support. Accelerating this market growth are factors like a burgeoning geriatric population, rising healthcare costs, evolving lifestyles, and innovations in food manufacturing. In response to the substantial demand for health-focused and fortified nutraceuticals, manufacturers of vitamin and probiotic gummy supplements are now incorporating enhanced-benefit ingredients to serve a broader and more diverse consumer base. For instance, in April 2023, Goli Nutrition is broadening its product lineup with the introduction of its innovative 3-in-1 Pre+Post+Probiotics Gummy. Each gummy is infused with a blend of prebiotics, probiotics, and postbiotics. Key ingredients include the bacillus subtilis DE11 strain, lactobacillus paracasei MCC1849, and XOS. This new offering aims to assist users in sustaining a balanced gut microbiome, enhancing digestive wellness, and bolstering immune support.
Gummy Supplements Industry Overview
The gummy supplements market is characterized by intense competition, featuring both major pharmaceutical players and domestic entities. Key industry players are actively engaging in research and development, driving product innovations, and introducing new offerings catering to both adults and children. Notable participants in the gummy supplements market encompass Nestle SA, Bayer AG, Church & Dwight Inc., Procter & Gamble, and Unilever PLC (OLLY). Leveraging their experience and expertise in the supplements segment, these leading players are well-positioned to concentrate on product development. Additionally, economies of scale coupled with strong brand loyalty among consumers provide these companies with a competitive advantage. Moreover, broadening their product portfolio across all categories could bolster these companies' market positions.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Investment in Preventive Healthcare Products
4.1.2 Demand for Easily Consumable and On-the-go Dietary Supplement Products
4.2 Market Restraints
4.2.1 Regulatory Issues, Coupled With Increasing Awareness Regarding Ingredients
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Single-vitamin
5.1.2 Multivitamin
5.1.3 Probiotic
5.1.4 Omega-3
5.1.5 Other Product Types
5.2 End User
5.2.1 Children
5.2.2 Adults
5.3 Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Convenience Stores
5.3.3 Pharmacies/Drug Stores
5.3.4 Online Retail Stores
5.3.5 Other Distribution Channels
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 United Kingdom
5.4.2.2 Germany
5.4.2.3 Spain
5.4.2.4 France
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 India
5.4.3.3 Japan
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle-East and Africa
5.4.5.1 South Africa
5.4.5.2 Saudi Arabia
5.4.5.3 Rest of Middle-East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Strategies Adopted By Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Bayer AG
6.3.2 Amway Corporation
6.3.3 Church & Dwight Co. Inc.
6.3.4 Nestle SA
6.3.5 Hero Nutritionals LLC
6.3.6 Aesthetic Nutrition Pvt. Ltd (Power Gummies)
6.3.7 Unilever PLC
6.3.8 Jagzee Enterprises
6.3.9 Haleon PLC
6.3.10 Abbott Laboratories
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