Report

Global gummy supplements market is projected to witness a CAGR of 11.08% during the forecast period 2024-2031, growing from USD 20.02 billion in 2023 to USD 46.4 billion in 2031. Factors such as awareness of undernutrition among the consumers, hampered growth of infants, increasing vitamin-deficiency diseases, and impaired immune system are the major drivers that are boosting the growth of the market.
Another crucial driver of the market is its applicability in the medication for children, as they face difficulty in swallowing the pills and refrain from consuming bitter medicines. Thus, the palatability and appeal to the taste of the children helps them in convenient consumption. Moreover, they support bone health, cognitive development, and restore energy levels. Consumers are adding gummies as a part of their lifestyle to maintain a healthy lifestyle.
Akums Drugs and Pharmaceuticals, entered the global gummies market in March 2023, with the launch of nutraceutical gummy supplements to cure common ailments. The customized offering by the company, focus on adults, geriatrics and pediatrics, who want palatable and convenient alternative to traditional dosage forms. The line of immunity boosters and multivitamin products are formulated to support hair health, urinary health, PMS balance, sleep, and morning sickness. The launch is mainly targeted at children, who are picky eaters and love to consume candies. The gummies have been designed and formulated so that proper nutrition can be provided to children with ease.
Vitamin Gummies To Dominate the Market Share
Vitamin Gummies are available in wide variety of options such as, single or multi-vitamin variety and range from Omega-3 fatty acids, Vitamin D, Vitamin C., etc. Gummy Vitamins are easier on the stomach to digest over other types of gummies. They are formulated to provide better absorption of nutrients. These vitamin supplements give extra boost to the diet of the consumers. Additionally, vitamin gummy are dominating the market over other gummies as they provide vitamins and nutrition for overall health and well-being whereas, other gummies like collagen gummy provide targeted solutions like boosting skin elasticity and improving joint health, without focusing on the overall health.
In May 2023, Koios Beverage Corp. notified the launch of its latest, innovative gummy range, Swol Bears. Formulated with clean and natural ingredients along with the infusion of essential vitamins, the new range of gummies are a healthier and delicious snacking option which aligns with the Company's mission to promote wellness and health. Swol Bears is crafted with natural ingredients and contain Vitamin D extract and 1 gram of sugar, delivering nutrition in each bag. It is an ideal option for snacking for health-conscious consumers who want to have sweet but healthy at the same time.
Plant-Based Gummy Supplements Dominate the Market Share
The plant-based gummy supplements are preferred by the consumers over the animal based gummy supplements as they cater to all the segment of the consumers, whether vegetarian or non-vegetarian or vegan. It supports the cruelty-free agenda of the consumers and is an alternative to animal derived products. Additionally, the plant-based gummy supplements often do not contain any allergens, making it a preferred choice by the consumers.
Katjes USA Inc., in March 2023, proudly announced the launch of its latest plant-based candy in the form of gummy supplement, 'SHEroes' in the markets of the United States. Formulated without any animal gelatin, Sheroes gummies have been introduced in unique flavors like Peach, Strawberry, Orange, Lemon, and Raspberry with pink and white Cherry foam. Each pack of the SHEroes gummies contain a candy shaped like women scientists, firefighters, etc. These are developed with plant and algae-derived colors and contain no high level of palm oil or fructose corn syrup. These gummies are purely plant-based and have been well marketed in the industry to make their place in the growing plant-based market.
Health Benefits of Gummies to Boost the Market
Gummy supplements contain various nutrients that improve overall health and well-being of the consumers. These nutrients and some other benefits such as relieving anxiety and depression, reducing inflammation, improvement in the quality of sleep, support in urinary health, and PMS balance help the consumers in maintaining their health and well-being. The gummies are becoming increasing popular among the consumers' who do not take a proper balanced diet and rely on additional supplements for their health. Additionally, they benefit older population since they lack nutrients with aging, people who are on long term medication which alter their capability of nutrient absorption and pregnant women who need additional supplements for a healthy offspring.
In September 2023, Sirio Pharma Co., Ltd, presented a latest line of herbal gummy supplements developed to cater to over-the-counter (OTC) customers tap in curing cough and cold and urinary tract infections (UTI) and maintaining oral care and health. They launched three latest ready-to-market gummies catering the consumers' health concerns. The bioactive offering, contain low or no sugar and are vegan (pectin-based).
Innovation to Increase the Market Size
Innovation in the production of clean and toxic free supplements without added artificial colors and flavors are boosting the growth of the market. Additionally, the innovation in gummies in terms of packaging, taste, shape, flavors, and visual appeal, consumers' prefer to pick what appeals to them the most. Many manufacturers are introducing new flavors which are not available in the market or are making very unique shapes and colors. Since they are flavorful and eye-catching, they appeal to the consumers.
For instance, in December 2023, America, Inc.'s, Haribo launched the latest Reindeer Gummies in Sweet & Sour flavor for festive season. These Sweet & Sour Reindeer Gummies are their first-ever holiday product which includes a sour taste for its consumers. The gummies includes six flavors, sour strawberry, sour lemon, sour orange, sweet cherry, sweet apple, and sweet blueberry.
In March 2023, Frankford Candy expanded its range of gummies by Kraft Heinz through the launch of the latest Gummy Snack Pack, of fruit-flavored gummies. The latest gummies launch comes in the shapes of Kraft Heinz' Oscar Mayer Hot Dogs, Mac & Cheese, and Claussen Pickles.
Future Market Scenario (2024 - 2031F)
Gummy supplements are widely used to cure multiple diseases, but recently it has gained popularity as a PMS symptom relief solution. Premenstrual Syndrome has become very common and every 3 out of 5 women possess it. Solutions to cure it are gaining popularity in the market and the trend will continue to grow with the rise in the problem due to unhealthy lifestyle and underlying stress issues.
For instance, Hum nutrition notified the launch of first ever gummy supplement which addresses premenstrual symptoms (PMS), including improving urinary tract health, hormone imbalance, and supporting overall mood. The launch of SOS PMS Gummies by the company, is claimed to have clinically tested chasteberry extract which relieves PMS symptoms. Chasteberry is considered to relieve PMS symptoms like bloating, hormonal acne, discomfort, breast tenderness, and mood swings.
Key Players Landscape and Outlook
Key participants in gummy supplements market are propelling the growth by focusing on product innovation, technological progress, and strategic collaborations. The manufacturers are actively innovating and adding latest products to their product offerings to cater to the evolving needs of the consumers. Key players are bringing a new range of gummy supplement to address the evolving needs of the consumers and are innovating different shapes, formulations, and flavors to enhance their appeal.
They are adding more nutrition to provide better health benefits to the consumers and improve their quality of life. For instance, Nature's Bounty, in June 2023, launched Sleep3 Gummies supplement with the aim to redefine the sleep quality of the consumers. The new product feature L-theanine, time release melatonin and quick release melatonin, in a convenient gummy format. It helps in preparing the consumers' body for a good night's sleep and promote long-lasting sleep for consumers who experience occasional sleeplessness.