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Global Water Enhancer Market Report and Forecast 2023-2028
Market Report I 2023-08-02 I 170 Pages I EMR Inc.
Global Water Enhancer Market Report and Forecast 2023-2028
Market Outlook
According to the report by Expert Market Research (EMR), the global water enhancer market reached a value of approximately USD 2.81 billion in 2022. Aided by the rising demand for flavourful, fortified beverages and the expanding applications of water enhancers in diverse product categories, the market is projected to further grow at a CAGR of 10.30% between 2023 and 2028 to reach a value of USD 5.07 billion by 2028.
Water enhancers are concentrated, often vitamin-enriched liquids designed to be mixed with water, thereby adding flavour and nutritional value. Available in a plethora of flavours and fortified with various nutrients, water enhancers appeal to the consumers' increasing desire for personalised, health-centric beverages. These products offer flexibility and variety, turning plain water into a fun, tasteful drink, without significantly augmenting its calorie content.
The intensifying consumer inclination towards healthier, flavourful beverages is primarily driving the global water enhancer market growth. With the increasing consciousness about the critical role of hydration for overall health, consumers are seeking alternatives to plain water that are not only flavourful but also nutritive. This shift towards health-enhancing beverages has led to a surge in demand for water enhancer products, which typically boast lower sugar content and calorie counts compared to traditional soft drinks.
Further, the rising trend of fitness and wellness is boosting the water enhancer market expansion. As these products are often fortified with vitamins, electrolytes, and antioxidants, they are favoured by health enthusiasts and athletes for hydration and recovery purposes. Water enhancers thus satisfy a dual demand for both hydration and nutrition, capitalising on the global wellness trend.
The broadening applications of water enhancers across various product categories also significantly contribute to the water enhancer market development. Besides personal use, these flavourful concentrates are finding increasing application in the food service sector. Cafes, restaurants, and bars are using water enhancers to concoct unique beverages, further driving the demand.
Moreover, the burgeoning demand for vegan and plant-based diets has led to a renewed focus on water enhancers as viable additions to a balanced dietary regime. Since many water enhancers are plant-based and free from animal derivatives, they are gaining traction among vegans and vegetarians. This trend, in turn, is fostering the water enhancer market expansion.
Market Segmentation
The market can be divided based on flavour, ingredients, distribution channel, application, and region.
Market Breakup by Flavour
- Fruit Flavoured
- Coffee Flavoured
- Tea Flavoured
- Others
Market Breakup by Ingredients
- Micronutrients
- Botanical Extracts
- Others
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Convenience Stores
- Pharmacy and Health Stores
- Online
- Others
Market Breakup by Application
- Flavouring
- Energy Stimulant
- Functional
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global water enhancer companies. Some of the major key players explored in the report by Expert Market Research are as follows:
- PepsiCo, Inc
- Nestle S.A.
- The Coca- Cola Company
- The Kraft Heinz Company
- The Jel Sert Company
- Dyla LLC
- 4C Foods Corp
- Arizona Beverages USA, LLC
- Heartland Food Products Group, LLC
- R. Twining and Company Limited
- Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Water Enhancer Market Analysis
8.1 Key Industry Highlights
8.2 Global Water Enhancer Historical Market (2018-2022)
8.3 Global Water Enhancer Market Forecast (2023-2028)
8.4 Global Water Enhancer Market by Flavour
8.4.1 Fruit Flavoured
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Coffee Flavoured
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.4.3 Tea Flavoured
8.4.3.1 Historical Trend (2018-2022)
8.4.3.2 Forecast Trend (2023-2028)
8.4.4 Others
8.5 Global Water Enhancer Market by Ingredients
8.5.1 Micronutrients
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Botanical Extracts
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.5.3 Others
8.6 Global Water Enhancer Market by Distribution Channel
8.6.1 Hypermarkets and Supermarkets
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Convenience Stores
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.6.3 Pharmacy and Health Stores
8.6.3.1 Historical Trend (2018-2022)
8.6.3.2 Forecast Trend (2023-2028)
8.6.4 Online
8.6.4.1 Historical Trend (2018-2022)
8.6.4.2 Forecast Trend (2023-2028)
8.6.5 Others
8.7 Global Water Enhancer Market by Application
8.7.1 Flavouring
8.7.1.1 Historical Trend (2018-2022)
8.7.1.2 Forecast Trend (2023-2028)
8.7.2 Energy Stimulant
8.7.2.1 Historical Trend (2018-2022)
8.7.2.2 Forecast Trend (2023-2028)
8.7.3 Functional
8.7.3.1 Historical Trend (2018-2022)
8.7.3.2 Forecast Trend (2023-2028)
8.7.4 Others
8.8 Global Water Enhancer Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2022)
8.8.1.2 Forecast Trend (2023-2028)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2022)
8.8.2.2 Forecast Trend (2023-2028)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2022)
8.8.3.2 Forecast Trend (2023-2028)
8.8.4 Latin America
8.8.3.1 Historical Trend (2018-2022)
8.8.3.2 Forecast Trend (2023-2028)
8.8.5 Middle East and Africa
8.8.3.1 Historical Trend (2018-2022)
8.8.3.2 Forecast Trend (2023-2028)
9 North America Water Enhancer Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Water Enhancer Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Water Enhancer Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Water Enhancer Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Water Enhancer Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter's Five Forces Analysis
14.2.1 Supplier's Power
14.2.2 Buyer's Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 PepsiCo, Inc
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Nestle S.A.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 The Coca- Cola Company
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 The Kraft Heinz Company
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 The Jel Sert Company
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Dyla LLC
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 4C Foods Corp
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Arizona Beverages USA, LLC
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Heartland Food Products Group, LLC
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 R. Twining and Company Limited
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
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