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Report
Global Virtual Production Market Report and Forecast 2024-2032
Market Report I 2024-06-17 I 155 Pages I EMR Inc.
Global Virtual Production Market Report and Forecast 2024-2032
Market Outlook
According to the report by Expert Market Research (EMR), the global virtual production market size reached a value of USD 3.04 billion in 2023. Aided by the increasing popularity of VFX-heavy genres films such as adventure, fantasy, action, and sci-fi, the market is projected to further grow at a CAGR of 13.5% between 2024 and 2032 to reach a value of USD 9.52 billion by 2032.
Virtual production is an innovative filmmaking technique that combines physical and digital elements to create immersive visual content. It leverages real-time technology and virtual reality (VR) tools to enable filmmakers to visualize and interact with complex environments during the production process. This method has revolutionized the entertainment industry, allowing for greater creative freedom, cost efficiency, and enhanced visual storytelling. Besides its applications in film and television, virtual production is increasingly being adopted in gaming, live events, advertising, and virtual reality experiences.
The increasing consumer preference for immersive content is driving the global virtual production market growth. With the growing popularity of VR and augmented reality (AR) technologies, there has been a significant shift towards creating engaging and interactive content, leading to a surge in demand for virtual production techniques. Additionally, the rising trend of streaming platforms and digital content consumption has further contributed to the increasing adoption of virtual production, as it enables the creation of high-quality content with enhanced visual effects.
The expanding applications of virtual production in various industries also play a significant role in propelling virtual production market. In the gaming industry, virtual production is used to create realistic and immersive game environments, enhancing the overall gaming experience for players. The live events industry utilizes virtual production to create dynamic and interactive stage designs, making performances more engaging for audiences while aiding the virtual production market development. Moreover, virtual production's ability to create realistic simulations and visualizations makes it an essential tool in the fields of education, training, and virtual reality experiences.
Further, the growing demand for cost-effective and efficient production methods in the film and television industry has led to an increased focus on virtual production as a viable alternative to traditional production techniques. The use of virtual sets and real-time rendering technology reduces the need for physical locations and elaborate set constructions, resulting in significant cost savings and streamlined production processes, thus impacting the global virtual production market share.
The growing popularity of VR and AR technologies is driving the demand for immersive content. Consumers are increasingly seeking engaging and interactive experiences, which has led to a surge in the adoption of virtual production techniques. This trend is particularly prominent in the entertainment industry, where virtual production is used to create visually stunning and realistic environments.
Virtual production offers significant cost savings and streamlined production processes compared to traditional production techniques. The use of virtual sets and real-time rendering technology eliminates the need for physical locations and elaborate set constructions, reducing production costs and time. This cost efficiency is a major driver for the adoption of virtual production in the film and television industry.
Advancements in VR and AR technologies have significantly enhanced the capabilities of virtual production. Real-time rendering, motion capture, and 3D modelling software have become more sophisticated, allowing for the creation of highly realistic and immersive content. These technological advancements are driving the global virtual production market growth.
Virtual production is being increasingly adopted in various industries beyond entertainment. In the gaming industry, it is used to create realistic and immersive game environments. The live events industry utilizes virtual production for dynamic stage designs, while the advertising industry leverages it for creating engaging commercials. The use of virtual production in education, training, and virtual reality experiences is also on the rise, contributing to market growth.
As per the global virtual production market analysis, North America is the leading region in the market, driven by the presence of major film and television studios, advanced technology infrastructure, and high consumer demand for immersive content. The United States, in particular, is a major hub for virtual production, with Hollywood leading the way in adopting innovative production techniques.
The Asia Pacific region is witnessing rapid growth in the market, driven by the increasing popularity of VR and AR technologies, growing film and gaming industries, and rising consumer demand for immersive content. Countries like China, Japan, and South Korea are leading the adoption of virtual production in the region.
Market Segmentation
The market can be divided based on component, type, end use and region.
Market Breakup by Component
- Software
- Hardware
- Services
Market Breakup by Type
- Pre-Production
- Production
- Post-Production
Market Breakup by End Use
- Movies
- TV Series/Web Series
- Commercial Ads
- Online Videos
- E-Sports
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global virtual production market. Some of the major players explored in the report by Expert Market Research are as follows:
- Adobe Inc.
- NVIDIA Corporation
- Sony Group Corporation
- Autodesk Inc.
- Technicolor S.A.
- HTC Corporation
- Vicon Motion Systems Limited
- Side Effects Software Inc. (SideFX)
- Epic Games, Inc.
- Mo-Sys Engineering Ltd.
- Weta FX Ltd.
- Industrial Light & Magic (The Walt Disney Company)
- Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Virtual Production Market Analysis
8.1 Key Industry Highlights
8.2 Global Virtual Production Historical Market (2018-2023)
8.3 Global Virtual Production Market Forecast (2024-2032)
8.4 Global Virtual Production Market by Component
8.4.1 Software
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Hardware
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Services
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.5 Global Virtual Production Market by Type
8.5.1 Pre-Production
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Production
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Post-Production
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.6 Global Virtual Production Market by End Use
8.6.1 Movies
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 TV Series/Web Series
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Commercial Ads
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Online Videos
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 E-Sports
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
8.6.6 Others
8.7 Global Virtual Production Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Virtual Production Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Virtual Production Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Virtual Production Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2023)
11.5.3 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Virtual Production Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Virtual Production Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter's Five Forces Analysis
14.2.1 Supplier's Power
14.2.2 Buyer's Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Adobe Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 NVIDIA Corporation
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Sony Group Corporation
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Autodesk Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Technicolor S.A.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 HTC Corporation
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Vicon Motion Systems Limited
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Side Effects Software Inc. (SideFX)
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Epic Games, Inc.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Mo-Sys Engineering Ltd.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Weta FX Ltd.
15.2.11.1 Company Overview
15.2.11.2 Product Portfolio
15.2.11.3 Demographic Reach and Achievements
15.2.11.4 Certifications
15.2.12 Industrial Light & Magic (The Walt Disney Company)
15.2.12.1 Company Overview
15.2.12.2 Product Portfolio
15.2.12.3 Demographic Reach and Achievements
15.2.12.4 Certifications
15.2.13 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Virtual Production Market: Key Industry Highlights, 2018 and 2032
2. Global Virtual Production Historical Market: Breakup by Component (USD Billion), 2018-2023
3. Global Virtual Production Market Forecast: Breakup by Component (USD Billion), 2024-2032
4. Global Virtual Production Historical Market: Breakup by Type (USD Billion), 2018-2023
5. Global Virtual Production Market Forecast: Breakup by Type (USD Billion), 2024-2032
6. Global Virtual Production Historical Market: Breakup by End Use (USD Billion), 2018-2023
7. Global Virtual Production Market Forecast: Breakup by End Use (USD Billion), 2024-2032
8. Global Virtual Production Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Virtual Production Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Virtual Production Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Virtual Production Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Virtual Production Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Virtual Production Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Virtual Production Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Virtual Production Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Virtual Production Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Virtual Production Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Virtual Production Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Virtual Production Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global Virtual Production Market Structure
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