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Report
Global Toothpaste Market Report and Forecast 2024-2032
Market Report I 2024-06-17 I 161 Pages I EMR Inc.
Global Toothpaste Market Report and Forecast 2024-2032
Market Outlook
According to the report by Expert Market Research (EMR), the global toothpaste market size reached a value of USD 21.10 billion in 2023. Aided by the increasing awareness about oral hygiene and the importance of maintaining good dental health, the market is projected to further grow at a CAGR of 4.0% between 2024 and 2032 to reach a value of USD 30.1 billion by 2032.
Toothpaste is an essential dental care product used globally to maintain oral hygiene, prevent dental diseases, and ensure fresh breath. It plays a crucial role in preventing cavities, gum disease, and plaque formation, while also providing cosmetic benefits such as teeth whitening. The rising awareness of oral health and hygiene, coupled with the increasing prevalence of dental disorders, is driving the global market growth.
The growing consumer awareness about oral hygiene is a significant factor propelling the toothpaste market growth. With the increasing understanding of the importance of maintaining oral health to prevent various dental issues, there has been a surge in the adoption of oral care products, including toothpaste. Additionally, the rising influence of social media and digital platforms in spreading awareness about oral hygiene practices is further contributing to the market growth.
The expanding applications of toothpaste in various dental care routines also play a significant role in propelling the market expansion. Toothpaste is not only used for brushing but also for specific dental treatments such as sensitivity relief, enamel protection, and gum care. The introduction of toothpaste variants catering to different dental needs, such as fluoride toothpaste for cavity prevention and herbal toothpaste for natural care, is augmenting the market growth.
As per the global toothpaste market analysis, the increasing prevalence of dental disorders, such as cavities, gingivitis, and periodontitis, is driving the demand for toothpaste. According to the World Health Organization (WHO), dental caries and periodontal diseases are among the most common dental problems globally. The rising incidence of these dental issues, particularly in developing regions, is propelling the demand for effective oral care solutions, thereby boosting the market.
The growing trend of premium and specialized toothpaste is also contributing to the market development. Consumers are increasingly seeking high-quality toothpaste that offers specific benefits such as teeth whitening, sensitivity relief, and natural ingredients. The introduction of premium toothpaste products, often marketed with advanced formulations and attractive packaging, is driving the market growth.
Moreover, the rising trend of sustainability and eco-friendly products is influencing the toothpaste market share. Consumers are increasingly opting for toothpaste brands that use natural ingredients, eco-friendly packaging, and sustainable manufacturing processes. The growing focus on sustainability is driving the demand for organic and natural toothpaste products, further augmenting the market growth.
The increasing awareness of the importance of oral hygiene is a significant driver of the market. With growing knowledge about the prevention of dental issues, there has been a heightened demand for oral care products, particularly toothpaste. Educational campaigns by health organizations and dental associations are further contributing to this awareness, promoting regular tooth brushing habits among individuals. The rising prevalence of dental disorders, such as cavities, gum disease, and tooth sensitivity, is driving the demand for toothpaste. As dental health issues become more common, especially in developing regions with limited access to professional dental care, the use of toothpaste as a preventive measure is increasing, thereby boosting the market growth.
The introduction of innovative toothpaste products tailored to specific dental needs is a key driver of market dynamics. Brands are developing specialized toothpaste formulations for teeth whitening, sensitivity relief, and natural care. Additionally, the trend towards premiumization, with consumers willing to pay more for high-quality, effective products, is driving the demand for advanced toothpaste varieties. The influence of digital platforms and social media in spreading awareness about oral hygiene practices and promoting toothpaste products is significant. Digital marketing campaigns, influencer endorsements, and online reviews are playing a crucial role in driving consumer preferences and boosting the sales of toothpaste products.
Market Segmentation
The market can be divided based on type, distribution channel, end use and region.
Market Breakup by Type
- Conventional Toothpaste
- Teeth Whitening Toothpaste
- Sensitive Toothpaste
- Herbal Toothpaste
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmaceutical and Drug Stores
- Online Stores
- Others
Market Breakup by End Use
- Adults
- Kids
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global toothpaste market. Some of the major players explored in the report by Expert Market Research are as follows:
- Colgate-Palmolive Company
- Unilever Plc
- The Procter & Gamble Company
- GSK plc
- Avon Products Inc.
- Amway Corp.
- Henkel AG & Co. KGaA
- Lion Corporation
- Patanjali Ayurved Ltd.
- SNOW COSMETICS LLC
- Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Toothpaste Market Analysis
8.1 Key Industry Highlights
8.2 Global Toothpaste Historical Market (2018-2023)
8.3 Global Toothpaste Market Forecast (2024-2032)
8.4 Global Toothpaste Market by Type
8.4.1 Conventional Toothpaste
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Teeth Whitening Toothpaste
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Sensitive Toothpaste
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Herbal Toothpaste
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Others
8.5 Global Toothpaste Market by Distribution Channel
8.5.1 Supermarkets and Hypermarkets
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Convenience Stores
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Pharmaceutical and Drug Stores
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Online Stores
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Others
8.6 Global Toothpaste Market by End-Use
8.6.1 Adults
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Kids
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Toothpaste Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Toothpaste Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Toothpaste Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Toothpaste Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Toothpaste Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Toothpaste Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter's Five Forces Analysis
14.2.1 Supplier's Power
14.2.2 Buyer's Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Colgate-Palmolive Company
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Unilever Plc
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 The Procter & Gamble Company
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 GSK plc
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Avon Products Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Amway Corp.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Henkel AG & Co. KGaA
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Lion Corporation
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Patanjali Ayurved Ltd.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 SNOW COSMETICS LLC
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Toothpaste Market: Key Industry Highlights, 2018 and 2032
2. Global Toothpaste Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Toothpaste Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Toothpaste Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5. Global Toothpaste Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6. Global Toothpaste Historical Market: Breakup by End-Use (USD Billion), 2018-2023
7. Global Toothpaste Market Forecast: Breakup by End-Use (USD Billion), 2024-2032
8. Global Toothpaste Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Toothpaste Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Toothpaste Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Toothpaste Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Toothpaste Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Toothpaste Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Toothpaste Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Toothpaste Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Toothpaste Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Toothpaste Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Toothpaste Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Toothpaste Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global Toothpaste Market Structure
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