Please Wait.....
Report
Global Social Media Management Market Report and Forecast 2024-2032
Market Report I 2024-05-02 I 153 Pages I EMR Inc.
Global Social Media Management Market Report and Forecast 2024-2032
Market Outlook
According to the report by Expert Market Research (EMR), the global social media management market size reached a value of USD 20.40 billion in 2023. Aided by the evolving consumer preferences, technological advancements, and the expanding role of social media in business strategies, the market is projected to further grow at a CAGR of 22.1% between 2024 and 2032 to reach a value of USD 128.13 billion by 2032.
Social media management refers to the process of creating, scheduling, analysing, and engaging with content posted on social media platforms. It encompasses a range of activities aimed at effectively managing an organisation's online presence and leveraging social media channels to achieve specific business objectives.
The global social media management market growth is propelled by several key factors. One of the primary drivers is the escalating adoption of social media platforms across demographics. With billions of users actively engaging on platforms such as Facebook, Instagram, Twitter, and LinkedIn, businesses recognise the immense potential of leveraging these channels to connect with their target audience, build brand awareness, and drive customer engagement.
Moreover, the proliferation of smartphones and internet connectivity has facilitated widespread access to social media, enabling individuals to stay connected round-the-clock. As per the social media management market analysis, this trend has spurred businesses to invest in comprehensive social media management solutions to streamline their marketing efforts, monitor brand sentiment, and analyse consumer behaviour in real-time.
Furthermore, the COVID-19 pandemic accelerated the digital transformation journey for many organisations, prompting a fundamental shift towards online engagement and e-commerce. As traditional brick-and-mortar establishments transitioned to digital storefronts, the importance of maintaining a strong social media presence became paramount, driving demand for advanced management tools capable of optimising social media performance and driving measurable results, which can propel the social media management market expansion.
the increasing emphasis on data-driven decision-making and performance analytics is driving demand for advanced social media management platforms equipped with robust analytics tools. Businesses are seeking actionable insights into audience demographics, engagement metrics, and content performance to refine their marketing strategies and drive meaningful business outcomes.
As per the social media management market outlook, the rising prominence of influencer marketing and user-generated content (UGC) is reshaping the social media landscape, with brands leveraging authentic user-generated content to foster community engagement and build brand advocacy. Social media management platforms that facilitate seamless collaboration with influencers, content creators, and brand ambassadors are poised to witness heightened demand as businesses look to harness the power of influencer partnerships to amplify their brand reach and drive conversions.
Moreover, the convergence of social media with e-commerce is opening up new avenues for monetisation and revenue generation that can also contribute to the social media management market share. With the integration of shoppable posts, in-app checkout features, and social commerce functionalities, social media platforms are evolving into powerful sales channels, enabling brands to directly monetise their social media presence. As businesses embrace social commerce as a strategic imperative, the demand for social media management solutions that enable seamless integration with e-commerce platforms and facilitate transactional capabilities is expected to surge.
North America currently dominates the global social media management market, owing to the presence of a robust digital infrastructure, high internet penetration rates, and a large base of social media users. The region is home to several leading social media management vendors and serves as a hub for technological innovation and market development. However, Asia-Pacific is poised to emerge as a significant growth engine for the social media management market, fuelled by rapid urbanisation, expanding digital literacy, and the proliferation of social media platforms across the region.
Market Segmentation
The market can be divided based on component, enterprise size, mode of deployment, application, end use, and region.
Market Breakup by Component
- Solutions
- Service
Market Breakup by Enterprise Size
- Large Enterprises
- Small and Medium Enterprises
Market Breakup by Mode of Deployment
- Cloud
- On Premises
Market Breakup by Application
- Sales and Marketing Management
- Customer Experience Management
- Competitive Intelligence
- Risk Management and Fraud Detection
- Others
Market Breakup by End Use
- IT and Telecom
- Media and Entertainment
- BFSI
- Retail and E-Commerce
- Government and Public Sector
- Healthcare and Life Science
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global social media management market. Some of the major players explored in the report by Expert Market Research are as follows:
- Salesforce, Inc.
- Hootsuite Inc.
- Sprout Social, Inc.
- IBM Corporation
- Meltwater News US Inc.
- Zoho Corporation Pvt. Ltd.
- Talkwalker S.a.r.l.
- Khoros, LLC
- Maventus Group Inc.
- Brandwatch
- Others
About Us
Acquire unparalleled access to critical industry insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.
Our high-quality, data-driven analysis provides the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.
Don't miss the opportunity to elevate your business intelligence and strengthen your strategic planning. Secure your organisation's future success by acquiring one of our Expert Market Research reports today.
*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Social Media Management Market Analysis
8.1 Key Industry Highlights
8.2 Global Social Media Management Historical Market (2018-2023)
8.3 Global Social Media Management Market Forecast (2024-2032)
8.4 Global Social Media Management Market by Component
8.4.1 Solutions
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Service
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Social Media Management Market by Enterprise Size
8.5.1 Large Enterprises
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Small and Medium Enterprises
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Social Media Management Market by Mode of Deployment
8.6.1 Cloud
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 On Premises
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Social Media Management Market by Application
8.7.1 Sales and Marketing Management
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Customer Experience Management
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Competitive Intelligence
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Risk Management and Fraud Detection
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Social Media Management Market by End Use
8.8.1 IT and Telecom
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Media and Entertainment
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 BFSI
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Retail and E-Commerce
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Government and Public Sector
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
8.8.6 Healthcare and Life Science
8.8.6.1 Historical Trend (2018-2023)
8.8.6.2 Forecast Trend (2024-2032)
8.8.7 Others
8.9 Global Social Media Management Market by Region
8.9.1 North America
8.9.1.1 Historical Trend (2018-2023)
8.9.1.2 Forecast Trend (2024-2032)
8.9.2 Europe
8.9.2.1 Historical Trend (2018-2023)
8.9.2.2 Forecast Trend (2024-2032)
8.9.3 Asia Pacific
8.9.3.1 Historical Trend (2018-2023)
8.9.3.2 Forecast Trend (2024-2032)
8.9.4 Latin America
8.9.4.1 Historical Trend (2018-2023)
8.9.4.2 Forecast Trend (2024-2032)
8.9.5 Middle East and Africa
8.9.5.1 Historical Trend (2018-2023)
8.9.5.2 Forecast Trend (2024-2032)
9 North America Social Media Management Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Social Media Management Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Social Media Management Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Social Media Management Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Social Media Management Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter's Five Forces Analysis
14.2.1 Supplier's Power
14.2.2 Buyer's Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Salesforce, Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Hootsuite Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Sprout Social, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 IBM Corporation
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Meltwater News US Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Zoho Corporation Pvt. Ltd.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Talkwalker S.a.r.l.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Khoros, LLC
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Maventus Group Inc.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Brandwatch
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Social Media Management Market: Key Industry Highlights, 2018 and 2032
2. Global Social Media Management Historical Market: Breakup by Component (USD Billion), 2018-2023
3. Global Social Media Management Market Forecast: Breakup by Component (USD Billion), 2024-2032
4. Global Social Media Management Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2023
5. Global Social Media Management Market Forecast: Breakup by Enterprise Size (USD Billion), 2024-2032
6. Global Social Media Management Historical Market: Breakup by Mode of Deployment (USD Billion), 2018-2023
7. Global Social Media Management Market Forecast: Breakup by Mode of Deployment (USD Billion), 2024-2032
8. Global Social Media Management Historical Market: Breakup by Application (USD Billion), 2018-2023
9. Global Social Media Management Market Forecast: Breakup by Application (USD Billion), 2024-2032
10. Global Social Media Management Historical Market: Breakup by End Use (USD Billion), 2018-2023
11. Global Social Media Management Market Forecast: Breakup by End Use (USD Billion), 2024-2032
12. Global Social Media Management Historical Market: Breakup by Region (USD Billion), 2018-2023
13. Global Social Media Management Market Forecast: Breakup by Region (USD Billion), 2024-2032
14. North America Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
15. North America Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Europe Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Europe Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Asia Pacific Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Asia Pacific Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Latin America Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Latin America Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Middle East and Africa Social Media Management Historical Market: Breakup by Country (USD Billion), 2018-2023
23. Middle East and Africa Social Media Management Market Forecast: Breakup by Country (USD Billion), 2024-2032
24. Global Social Media Management Market Structure
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security