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Report
Global Product Analytics Market Report and Forecast 2024-2032
Market Report I 2023-12-01 I 151 Pages I EMR Inc.
Global Product Analytics Market Report and Forecast 2024-2032
Market Outlook
According to the report by Expert Market Research (EMR), the global product analytics market is projected to grow at a CAGR of 15.1% between 2024 and 2032. Aided by the increasing reliance on data-driven strategies in product development and marketing, the market is expected to grow significantly by 2032.
Product analytics is the process of collecting and analysing data related to product usage to inform decision-making in product development, marketing, and user experience design. It enables companies to understand customer behaviour, preferences, and pain points, helping to tailor products to meet market demands effectively. The growing emphasis on customer-centric product strategies and the widespread availability of big data technologies are key drivers of the product analytics market growth.
One of the primary factors propelling this market is the increasing competition in various industry sectors. Companies are leveraging product analytics to gain insights into customer preferences and behaviour, enabling them to create more effective and competitive products. This analytical approach is especially critical in industries such as e-commerce, software development, and consumer electronics, where rapid innovation and customer satisfaction are paramount.
Another significant driver is the rise of digital transformation across industries. As businesses shift towards digital platforms, the integration of product analytics tools becomes essential to track user engagement and optimise product features. The ability to analyse large volumes of data in real time allows companies to make swift and informed decisions about product development and marketing strategies.
The advancement in AI and machine learning technologies is also contributing to the product analytics market demand. These technologies enhance the ability of product analytics tools to provide deeper insights, predictive analysis, and personalised recommendations. They enable companies to anticipate market trends and customer needs, leading to more proactive product development.
Furthermore, the proliferation of IoT devices and the increasing connectivity of products have expanded the scope and capabilities of product analytics. The data generated by connected devices offer valuable insights into product usage patterns and user interactions, further enriching the data pool available for product analytics.
Regionally, North America accounts for a significant portion of the product analytics market share, which can be attributed to its robust technological infrastructure and the presence of major tech companies. The Asia-Pacific region is also experiencing rapid growth due to the increasing adoption of digital technologies and the expansion of the e-commerce sector. Europe, with its strong emphasis on data privacy and user experience, is another significant market for product analytics.
Market Segmentation
The market can be divided based on mode, component, deployment mode, organisation size, application, end-use, and region.
Market Breakup by Mode
- Tracking Data
- Analysing Data
Market Breakup by Component
- Solutions
- Services
Market Breakup by Deployment Mode
- Cloud
- On-Premises
Market Breakup by Organisation Size
- Small & Medium Sized Enterprises
- Large Enterprises
Market Breakup by Application
- Designers
- Manufacturers
- Sales and Marketing Professionals
- Consumer Engagement
Market Breakup by End-Use
- Automotive
- Retail and Consumer Goods
- F&B Manufacturing
- Machinery and Industrial Equipment Manufacturing
- Healthcare and Pharmaceuticals
- Energy and Utilities
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global product analytics market. Some of the major players explored in the report by Expert Market Research are as follows:
- Google LLC
- International Business Machines Corporation
- Amplitude
- Salesforce.com, Inc.
- Mixpanel Inc.
- Piwik PRO GmbH
- Heap, Inc.
- Pendo.io, Inc.
- Adobe Inc.
- Oracle Corporation
- Plytix.com ApS
- Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Product Analytics Market Analysis
8.1 Key Industry Highlights
8.2 Global Product Analytics Historical Market (2018-2023)
8.3 Global Product Analytics Market Forecast (2024-2032)
8.4 Global Product Analytics Market by Mode
8.4.1 Tracking Data
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Analyzing Data
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Product Analytics Market by Component
8.5.1 Solutions
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Services
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Product Analytics Market by Deployment Mode
8.6.1 Cloud
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 On-Premises
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Product Analytics Market by Organization Size
8.7.1 Small & Medium Sized Enterprises
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Large Enterprises
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.8 Global Product Analytics Market by Application
8.8.1 Designers
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Manufacturers
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Sales and Marketing Professionals
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Consumer Engagement
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.9 Global Product Analytics Market by End-use
8.9.1 Automotive
8.9.1.1 Historical Trend (2018-2023)
8.9.1.2 Forecast Trend (2024-2032)
8.9.2 Retail and Consumer Goods
8.9.2.1 Historical Trend (2018-2023)
8.9.2.2 Forecast Trend (2024-2032)
8.9.3 F&B Manufacturing
8.9.3.1 Historical Trend (2018-2023)
8.9.3.2 Forecast Trend (2024-2032)
8.9.4 Machinery and Industrial Equipment Manufacturing
8.9.4.1 Historical Trend (2018-2023)
8.9.4.2 Forecast Trend (2024-2032)
8.9.5 Healthcare and Pharmaceuticals
8.9.5.1 Historical Trend (2018-2023)
8.9.5.2 Forecast Trend (2024-2032)
8.9.6 Energy and Utilities
8.9.6.1 Historical Trend (2018-2023)
8.9.6.2 Forecast Trend (2024-2032)
8.10 Global Product Analytics Market by Region
8.10.1 North America
8.10.1.1 Historical Trend (2018-2023)
8.10.1.2 Forecast Trend (2024-2032)
8.10.2 Europe
8.10.2.1 Historical Trend (2018-2023)
8.10.2.2 Forecast Trend (2024-2032)
8.10.3 Asia Pacific
8.10.3.1 Historical Trend (2018-2023)
8.10.3.2 Forecast Trend (2024-2032)
8.10.4 Latin America
8.10.4.1 Historical Trend (2018-2023)
8.10.4.2 Forecast Trend (2024-2032)
8.10.5 Middle East and Africa
8.10.5.1 Historical Trend (2018-2023)
8.10.5.2 Forecast Trend (2024-2032)
9 North America Product Analytics Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Product Analytics Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Product Analytics Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.2 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Product Analytics Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Product Analytics Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter's Five Forces Analysis
14.2.1 Supplier's Power
14.2.2 Buyer's Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Google LLC
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 International Business Machines Corporation
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Amplitude
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Salesforce.com, Inc.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Mixpanel Inc.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Piwik PRO GmbH
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Heap, Inc.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Pendo.io, Inc.
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Adobe Inc.
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Oracle Corporation
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Plytix.com ApS
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Product Analytics Market: Key Industry Highlights, 2018 and 2032
2. Global Product Analytics Historical Market: Breakup by Mode (USD Million), 2018-2023
3. Global Product Analytics Market Forecast: Breakup by Mode (USD Million), 2024-2032
4. Global Product Analytics Historical Market: Breakup by Component (USD Million), 2018-2023
5. Global Product Analytics Market Forecast: Breakup by Component (USD Million), 2024-2032
6. Global Product Analytics Historical Market: Breakup by Deployment Mode (USD Million), 2018-2023
7. Global Product Analytics Market Forecast: Breakup by Deployment Mode (USD Million), 2024-2032
8. Global Product Analytics Historical Market: Breakup by Organization Size (USD Million), 2018-2023
9. Global Product Analytics Market Forecast: Breakup by Organization Size (USD Million), 2024-2032
10. Global Product Analytics Historical Market: Breakup by Application (USD Million), 2018-2023
11. Global Product Analytics Market Forecast: Breakup by Application (USD Million), 2024-2032
12. Global Product Analytics Historical Market: Breakup by End-use (USD Million), 2018-2023
13. Global Product Analytics Market Forecast: Breakup by End-use (USD Million), 2024-2032
14. Global Product Analytics Historical Market: Breakup by Region (USD Million), 2018-2023
15. Global Product Analytics Market Forecast: Breakup by Region (USD Million), 2024-2032
16. North America Product Analytics Historical Market: Breakup by Country (USD Million), 2018-2023
17. North America Product Analytics Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Europe Product Analytics Historical Market: Breakup by Country (USD Million), 2018-2023
19. Europe Product Analytics Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Asia Pacific Product Analytics Historical Market: Breakup by Country (USD Million), 2018-2023
21. Asia Pacific Product Analytics Market Forecast: Breakup by Country (USD Million), 2024-2032
22. Latin America Product Analytics Historical Market: Breakup by Country (USD Million), 2018-2023
23. Latin America Product Analytics Market Forecast: Breakup by Country (USD Million), 2024-2032
24. Middle East and Africa Product Analytics Historical Market: Breakup by Country (USD Million), 2018-2023
25. Middle East and Africa Product Analytics Market Forecast: Breakup by Country (USD Million), 2024-2032
26. Global Product Analytics Market Structure
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