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Report
Global Mezcal Market Report and Forecast 2024-2032
Market Report I 2023-11-29 I 206 Pages I EMR Inc.
Global Mezcal Market Report and Forecast 2024-2032
Market Outlook
According to the report by Expert Market Research (EMR), the global mezcal market is projected to grow at a CAGR of 21% between 2024 and 2032. Aided by the rise in consumer preference for artisanal and craft beverages, and the growing appreciation for traditional alcoholic drinks, the market is expected to grow significantly by 2032.
Mezcal, traditionally from Mexico, is a distilled alcoholic beverage made primarily from the heart of the maguey plant (a type of agave). Distinctive in taste due to its production method that often involves roasting the agave in underground pits, it carries a smoky flavour that sets it apart from its close cousin, tequila. While tequila is produced from blue agave, mezcal can be derived from over 30 varieties of agave, making it a drink with diverse flavour profiles.
As per the mezcal market analysis, the global surge in the popularity of mezcal can be attributed to several factors. First, there's a noticeable shift in consumer preference towards artisanal and craft beverages. As people become more discerning in their choices, there's a growing demand for drinks that offer a unique flavour and an authentic story. Mezcal, with its rich cultural and traditional roots, fits perfectly into this narrative.
Moreover, the global mezcal market outlook has been influenced significantly from the burgeoning cocktail culture. Mixologists and bartenders around the world are continually exploring unique ingredients to enhance their concoctions, and mezcal, with its smoky undertones, has become a favourite. This has not only heightened its profile among enthusiasts but also introduced the spirit to a broader audience, unfamiliar with its legacy.
Furthermore, the mezcal market growth is buoyed by strategic marketing campaigns and tourism. As travellers increasingly seek authentic experiences, many are drawn to regions in Mexico where mezcal is traditionally produced. This type of agri-tourism, centred around the spirit's production process, gives enthusiasts a firsthand experience of mezcal-making, from the harvesting of agave to the distillation process.
However, the market dynamics are not just restricted to the beverage's traditional aspects. Innovative production methods and the introduction of flavoured mezcals have played a crucial role in attracting a newer, younger audience. Infusions with ingredients like chili, coffee, and fruits provide an entry point for those unfamiliar or apprehensive about mezcal's distinct smoky flavour.
Market Segmentation
The market can be divided based on type, distribution channel, and region.
Market Breakup by Type
- Mezcal Joven
- Mezcal Reposado
- Mezcal Anejo
- Others
Market Breakup by Distribution Channel
- Offline Stores
- Online Stores
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global mezcal market. Some of the major players explored in the report by Expert Market Research are as follows:
- Pernod Ricard S.A.
- Ilegal Mezcal
- William Grant & Sons Ltd.
- Rey Campero
- El Silencio Holdings, INC.
- Mezcal Vago
- Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Mezcal Market Analysis
8.1 Key Industry Highlights
8.2 Global Mezcal Historical Market (2018-2023)
8.3 Global Mezcal Market Forecast (2024-2032)
8.4 Global Mezcal Market by Type
8.4.1 Mezcal Joven
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Mezcal Reposado
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Mezcal Anejo
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Mezcal Market by Distribution Channel
8.5.1 Offline Stores
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Online Stores
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Mezcal Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Mezcal Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Mezcal Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Mezcal Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.2 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Mezcal Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Mezcal Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter's Five Forces Analysis
14.2.1 Supplier's Power
14.2.2 Buyer's Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Pernod Ricard S.A.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Ilegal Mezcal
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 William Grant & Sons Ltd.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Rey Campero
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 El Silencio Holdings, INC.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Mezcal Vago
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Mezcal Market: Key Industry Highlights, 2018 and 2032
2. Global Mezcal Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Mezcal Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Mezcal Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5. Global Mezcal Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6. Global Mezcal Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Mezcal Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Mezcal Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Mezcal Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Mezcal Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Mezcal Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Mezcal Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Mezcal Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Mezcal Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Mezcal Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Mezcal Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Mezcal Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Global Mezcal Market Structure
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