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Report
Global In-Game Advertising Market Report and Forecast 2024-2032
Market Report I 2024-04-16 I 164 Pages I EMR Inc.
Global In-Game Advertising Market Report and Forecast 2024-2032
Market Outlook
According to the report by Expert Market Research (EMR), the global in-game advertising market size reached a value of USD 8.49 billion in 2023. Aided by the growing popularity of gaming platforms, the adoption of advanced technologies, and shifting consumer behaviour, the market is projected to further grow at a CAGR of 10.4% between 2024 and 2032 to reach a value of USD 21.09 billion by 2032.
In-game advertising refers to the placement of promotional content, brand messages, and advertisements within video games and gaming environments. From static billboards and product placements to dynamic video ads and interactive branded experiences, in-game advertising offers brands diverse opportunities to reach target audiences in engaging and contextually relevant ways.
As per the in-game advertising market analysis, gaming has emerged as a mainstream form of entertainment, with millions of players worldwide engaging in gaming activities across various platforms, including consoles, PCs, and mobile devices. As gaming audiences continue to grow and diversify, brands are increasingly leveraging in-game advertising to connect with this captive and highly engaged audience.
As per the in-game advertising market outlook, traditional advertising channels such as television, print, and radio are experiencing declining viewership and engagement, particularly among younger demographics. In contrast, gaming offers a highly immersive and interactive environment where brands can capture the attention of audiences in a non-intrusive manner, driving brand awareness, affinity, and purchase intent.
Technological advancements, including real-time bidding (RTB) platforms, programmatic advertising, and data analytics, are revolutionising in-game advertising capabilities and fuelling the in-game advertising market growth. Advertisers can leverage advanced targeting, measurement, and optimisation tools to deliver personalized and contextually relevant ads to gaming audiences, maximising campaign effectiveness and ROI.
The proliferation of free-to-play (F2P) games, supported by in-game advertising and microtransactions, has expanded the reach and accessibility of in-game advertising opportunities. Ad-supported F2P games offer brands a vast and diverse audience base, enabling them to reach players across different genres, demographics, and geographies with tailored advertising messages, and propelling the in-game advertising market expansion.
Native advertising and contextual placements are gaining traction in the in-game advertising landscape. Advertisers are integrating branded content seamlessly into the gaming environment, aligning with the game's aesthetics, narrative, and user experience to enhance engagement and brand affinity among players.
Dynamic in-game advertising technologies in the in-game advertising market enable the delivery of personalised and contextually relevant ads based on player demographics, behaviour, and preferences. Advertisers can tailor ad content, formats, and placements dynamically to match individual player profiles, enhancing relevance and engagement while minimising ad fatigue and intrusion.
Advertisers are exploring innovative ad formats and interactive experiences to captivate gaming audiences and drive brand engagement. From interactive mini-games and branded quests to in-game events and virtual sponsorships, brands are creating immersive and memorable ad experiences that resonate with players and foster brand interaction.
With gaming audiences fragmented across multiple platforms and devices, advertisers are adopting cross-platform and multi-channel advertising strategies to maximise reach and impact which can boost the in-game advertising market share. Integrated campaigns spanning console games, mobile apps, social media platforms, and streaming services enable brands to engage players across their gaming journey and touchpoints, driving brand awareness and recall.
The global in-game advertising market holds immense potential for growth and innovation, driven by the convergence of gaming, advertising, and technology. As gaming continues to evolve as a dominant entertainment medium, in-game advertising will play a pivotal role in shaping the future of digital marketing, offering brands unparalleled opportunities to connect with audiences in dynamic and immersive virtual environments.
Market Segmentation
The market can be divided based on type, device type, and region.
Market Breakup by Type
- Static Ads
- Advergaming
- Dynamic Ads
Market Breakup by Device Type
- PC/Laptop
- Smartphone/Tablet
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global in-game advertising market. Some of the major players explored in the report by Expert Market Research are as follows:
- Blizzard Entertainment, Inc.
- Unity Technologies (ironSource Ltd.)
- RapidFire, Inc.
- Gadsme
- AdlnMo Ltd.
- AdSparc Pty Ltd. (Iion)
- Anzu Virtual Reality Ltd.
- Adverty AB
- Bidstack Ltd.
- Frameplay Corporation
- Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global In-Game Advertising Market Analysis
8.1 Key Industry Highlights
8.2 Global In-Game Advertising Historical Market (2018-2023)
8.3 Global In-Game Advertising Market Forecast (2024-2032)
8.4 Global In-Game Advertising Market by Type
8.4.1 Static Ads
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Advergaming
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Dynamic Ads
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.5 Global In-Game Advertising Market by Device Type
8.5.1 PC/Laptop
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Smartphone/Tablet
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global In-Game Advertising Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America In-Game Advertising Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe In-Game Advertising Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific In-Game Advertising Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America In-Game Advertising Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa In-Game Advertising Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter's Five Forces Analysis
14.2.1 Supplier's Power
14.2.2 Buyer's Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Blizzard Entertainment, Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Unity Technologies (ironSource Ltd.)
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 RapidFire, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Gadsme
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 AdlnMo Ltd.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 AdSparc Pty Ltd. (Iion)
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Anzu Virtual Reality Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Adverty AB
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Bidstack Ltd.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Frameplay Corporation
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global In-Game Advertising Market: Key Industry Highlights, 2018 and 2032
2. Global In-Game Advertising Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global In-Game Advertising Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global In-Game Advertising Historical Market: Breakup by Device Type (USD Billion), 2018-2023
5. Global In-Game Advertising Market Forecast: Breakup by Device Type (USD Billion), 2024-2032
6. Global In-Game Advertising Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global In-Game Advertising Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America In-Game Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America In-Game Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe In-Game Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe In-Game Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific In-Game Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific In-Game Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America In-Game Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America In-Game Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa In-Game Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa In-Game Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Global In-Game Advertising Market Structure
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